Senior Writer/ACD

Elizabeth Hurley

617-***-**** **********@*****.*** lizhurleycopy.com linkedin.com/in/lizhurleycopy SENIOR COPYWRITER

Senior-level copywriter with deep marketing expertise and a strong background developing creative, compelling communications and intuitive user experiences that resonate with target audiences and align with business goals. Strategy-driven professional who excels at collaborating with designers and other stakeholders, executing multi-channel campaigns with measurable success. Key skills include: Concepting Copywriting Editing Proofreading Marketing Communications Email Marketing Teamwork and Collaboration Content Strategy Creative Direction PROFESSIONAL EXPERIENCE

Aetna, a CVS Health Company

Sr. Manager, Medicaid Marketing 2022 - 2024

Partnered with designers, health plan leadership and other team members to create Medicaid branding and marketing campaigns.

• Audiences included members, providers and community-based organizations as well as state influencers and decision makers.

• Skilled at adjusting messaging, tone and other variables to accommodate audience as well as medium

(digital, print, broadcast, OOH, etc.).

Sr. Writer / Creative Manager, the Agency at Aetna 2017 - 2021 Developed creative, strategically driven concepts and messaging for a wide range of internal clients.

• Collaborated with designers and other stakeholders to deliver timely, on-target communications.

• Stayed up to date on the evolving needs and concerns of members, plan sponsors and providers. BostonCoach, Inc.

Copywriter / Marketing Manager 2011 - 2016

Developed creative concepts and wrote copy for BostonCoach email campaigns, print ads and more.

• Created and executed company’s first-ever social media program, including creation of a company blog as well as Facebook, Linked In and Twitter pages.

• Assisted in launching and administering BostonCoach Rewards, a “frequent flyer” program for travel arrangers, which helped build brand loyalty and increased frequency of bookings. ADDITIONAL RELEVANT EXPERIENCE

The Boston Globe / Boston.com

Creative Manager / Copywriter

Collaborated with designers to develop concepts, write copy and create user experience for a broad range of B2B and B2C communications.

• Built strong working relationships with internal clients, editors and senior leadership, including Editorial (content promotion), Circulation (subscriber acquisition and retention), Front Office (branding, publisher communications, corporate/civic involvement) and Advertising (retail, fashion, food, travel, lifestyle, recruitment).

• Received an Outstanding Achievement Award from The Globe, and The New York Times Company’s highest honor — the Punch Sulzberger Award — for launch of redesigned Boston Globe Magazine. EDUCATION

Bachelor of Arts, BA in English

Colby College, Waterville, ME School of Irish Studies, Dublin, Ireland (semester abroad)

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