Advertising and Communications Specialist

Ellena Whitfield

**** ***** ***.

Los Angeles, CA 90025

+1-858-***-**** ****************@*****.***

Advertising & Marketing Professional

Experienced advertising and marketing professional with a background in Account Management for major consumer brands in the Automotive and QSR industries. Proven track record in leading 360 campaign development and execution, enhancing client relationships, and managing broadcast trafficking. Adept at leveraging project management skills to drive successful advertising initiatives and eager to contribute to impactful campaigns.

Skillset Summary

• Project Management, 360 Campaign Development and Execution, Client Relations, Broadcast Trafficking, Asset Organization, Digital Marketing, Campaign Management, Social Media Marketing, Content Creation, Client Communication, Brand Strategy Experience

Deutsch Account Executive, Taco Bell May 2024 - May 2025

• Worked with senior level Account Team to guide daily project management for national TV, Social, Radio, and Digital campaigns, particularly those pertaining to Taco Bell's Value platform and the successful launch of the $5, $7, and $9 Luxe Cravings Boxes.

• Led ongoing dialogue with client and agency team members across multiple marketing projects.

• Led project kick-offs by reviewing and distributing client briefs, building production timelines, while helping communicate all deliverables and client expectations to internal teams.

• Collaborated with Strategy and Creative Departments to produce client-facing presentation decks for film, radio, social and digital campaigns.

• Ensured all creative concepts are successfully distributed for review and approval through proper channels including Legal, Business Affairs, Proofing, and Production.

• Created and maintained weekly status reports to ensure all current account program information was up-to-date, improving team communication and project tracking.

• Managed client and vendor estimates and billing processes, ensuring accuracy and timely payments, to further strengthen client relationships.

• Coordinated radio VO recording, mixing, and mastering, ensuring high-quality audio production that met client expectations.

• Trafficked final deliverables to partner agencies monthly, ensuring timely distribution and alignment with campaign schedules. David&Goliath Assistant Account Executive, Kia America May 2022 - May 2024

• Led Digital, Print, and OOH projects for new vehicle releases and nationwide 360 campaigns, including the 2023 Kia New Year's Eve Takeover, 2024 Super Bowl campaign, and the release of the 2024 Kia EV9.

• Worked with Digital and National client marketing executives on a daily basis to communicate deliverable expectations to agency's creative teams based on client creative briefs and feedback.

• Managed monthly Talent & Residuals conversations between clients and agency's business affairs team.

• Collaborated with partner agencies to provide approved imagery, video, and copy for both paid and organic social and search partnerships.

• Processed vehicle running footage orders from National Dealer Network and distributed monthly awards & accolades deck to clients and franchisees.

• Owned daily management support requirements: Organizing assets on the agency's server, issuing meeting recap reports, processing purchase orders and project estimates.

LULA Social Media Intern Sep 2021 - May 2022

• Executed and updated weekly social media calendar for content creation and post scheduling.

• Maintained brand voice and image while interacting with followers and content creators.

• Helped increase startup's Instagram following by 1,224% in first month of employment. Tell All Your Friends PR & Management PR Intern Jan 2021 - May 2021

• Managed and updated the company website daily with new press releases and artist features, enhancing online visibility and engagement.

• Assisted the Vice President with daily public relations tasks, including campaign organization and planning, client onboarding processes, and social media content creation, contributing to streamlined operations and improved client satisfaction. Education

Arizona State University Aug 2017 - May 2021

Bachelor's Degree, Journalism & Mass Communication, Digital Audiences (GPA: Summa Cum Laude) Arizona State University Jan 2019 - May 2021

Certificate, Sales & Marketing

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