Account Management Strategic Planning

CRAIG N. CULLEN

Angier, NC ***** 919-***-****

Email: **********@*****.***

PROFILE

A seasoned sales leader with a strong background in team management, strategic planning, and sales strategy. Looking to leverage my skills and experience in a large market sales management or account management role, focusing on increasing revenue and market share within an assigned territory.

COMPETENCIES

Strategic Planning

Team Coaching & Development

Market Penetration

Process Improvements

Client Loyalty

Cross-Functional Communication

Solutions Selling

Change Management

Goal Setting/KPIs

Continuous Improvement Initiatives

WORK EXPERIENCE

SPECTRUM/CHARTER COMMUNICATIONS, Cary, NC 4/23 – 8/24

RESIDENTIAL MARKET DEVELOPMENT SUPERVISOR

Launched a high-performance market development team of 20 reps.

Drove Key Performance Indicators (KPIs) resulting in increased sales month-over-month.

Increased product units sold by 220% over 16 months.

Analyzed real-time data collection to track actual performance versus goals.

Coached reps up from 7% average conversion rate to over 20%.

Positioned team as solutions sellers, aligning products and services to clients’ needs and objectives.

Provided clients with one-call service solutions.

Created a positive customer experience through hands-on account management.

Consistently satisfied and exceeded goals.

GALLERY BUILT ROOFING, Raleigh, NC 11/18 – 3/23

REGIONAL SALES MANAGER

Expanded business development through networking and relationship building.

Negotiated and managed vendor and subcontractor relations.

Increased branch sales from $1M to over $6M per year.

Developed, coached, managed and inspired a revenue generating team of roofing specialists.

Implemented strategic plans and used KPIs to track performance versus goals.

Acquired new accounts and managed existing accounts resulting in a steady pipeline of revenue growth.

Built a strong referral network on Insurance companies, Insurance Adjuster’s, Realtors, General Contractors, etc.

OUTSIDE SALES SPECIALIST 8/17-10/18

Spearheaded residential and commercial roofing lead generation initiatives.

Over $1.2M in sales within first year.

Actively managed over 100 projects a year providing account management throughout process.

Assist policy holders with insurance claims process – initiate claim, meet with adjuster, and document damage.

Track client projects through CRM.

CONSTRUCTION DATA, Cary, NC 8/15 – 7/17

SENIOR SALES CONSULTANT / TEAM LEAD

Averaged 92 calls per day (60 required) resulting in 3.5 demos booked per day (goal is ten demos per week).

Over 400% to sales goal in first month.

Fastest sales rep to achieve over $150K in sales for Cary office in 40 years.

Number One Sales Rep for Southeast with average percent to goal of 180% (average deal size was $1,250 and monthly goal was $12,500), 2015.

Average percent to goal was 135% to goal, 2016.

Consistently maintained closing percentage of above 35% (demos performed/deals closed).

Generated more than $320K in reoccurring revenue over course of almost two years.

Selected as Salesforce Ambassador–tasked to work with Senior MGT to develop SF platform and trained Junior Representatives.

CITRIX, Raleigh, NC 2/15 – 8/15

LEAD GENERATION / SPECIAL PROJECT- TEAM ROVER

Business to Business lead generation.

150+ calls daily across multiple verticals.

Qualify leads and schedule 5+ sales presentations daily for senior sales executives.

Voted “Person of the Week” for record setting 14 appointments booked in one day.

3x Crown Holder for most appointments booked in a week.

Selected for Team Rover – a special lead generation assignment (one of two chosen out of a class of 50).

Track sales activity through CRM.

Attend trainings and sales team meetings daily, weekly and monthly.

PREVIOUS EXPERIENCE

LAW OFFICE OF JOHN F. CULLEN, Boston, MA. 8/11 – 11/14

ATTORNEY

Drive lead generation through digital marketing campaigns.

Scale growth through business development initiatives.

Actively manage client accounts with focus on the client experience.

Employee integrity, empathy and compassion.

PARALEGAL 9/00-7/11

Execute a high-volume case load while successfully multi-tasking.

Manage client accounts and maintain communications in writing and orally.

Utilize Microsoft Office – Exel, Word, PowerPoint, etc.

EDUCATION

SUFFOLK UNIVERSITY LAW SCHOOL, Boston, MA

Juris Doctor Degree in Law

NORTHEASTERN UNIVERSITY, Boston, MA

Bachelor of Science in BUSINESS/SOCIOLOGY

Magna Cum Laude; Dean’s List Honoree; National Honor Society Member

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