Public Relations Digital Marketing

Chantay P. Moye, Curriculum Vitae

CHANTAY PARKS MOYE, PHD

252-***-**** ● Washington, DC

************@*****.*** ● https://www.linkedin.com/in/chantay-moye/ COMMUNICATIONS, MARKETING & PUBLIC AFFAIRS LEADER

Industry-recognized executive with nearly 30 years of experience spanning health care, media, academia, and nonprofit sectors. Expert in brand strategy, crisis communications, and public health messaging. Recognized for leading award-winning campaigns, advising senior leadership, and driving equity-centered initiatives. Proven ability to guide complex communications efforts that build trust, shape policy, and deliver measurable impact. EDUCATION & TRAINING

Howard University, Washington, DC

Doctor of Philosophy, Communication, Culture, and Media Studies University of Maryland Global Campus, College Park, MD Master of Science, Public Relations & Marketing

Graduate Certificate, Public Relations

East Carolina University, Greenville, NC

Bachelor of Science, Journalism and Literature

Certifications

• Six Sigma Green Belt (2021)

• Lean Six Sigma White Belt (2020)

• Crisis Management

o Certificate of Achievement, U.S. Dept. of Homeland Security (2011) o Certificate of Achievement, National Incident Management System NOTABLE PROFICIENCIES

Brand Management

Budget Forecasting &

Analysis

Client Growth

Collegiate-level Educator

Content Curator

Crisis Communications

Digital Marketing

FCC Standards

Health Equity

Health Policy

Joint Venture Branding

Marketing (B2C and B2B)

Media Buying

Media Relations—Paid &

Earned

Philanthropy

Principles of DE&I

Project Management

Public Affairs

Social Media Marketing

Storyteller

Team/People Management

Violence De-Escalation

Web Analytics/SEO

Workplace Behavior

Chantay P. Moye, Curriculum Vitae

DISTINGUISHED CAREER HIGHLIGHTS

− Redefined Brand Identity: Revitalized the image and mission of a multi-million-dollar Maryland nonprofit, successfully enhancing its impact and visibility in promoting employment for individuals with diverse abilities.

− Crisis Leadership: Directed a culturally diverse newsroom during the unprecedented challenges of the 9/11 national crisis, delivering clear, empathetic, and timely reporting

(NBC).

− Pandemic Communications Strategist: Led comprehensive public relations and internal communication strategies for an acute care hospital throughout the COVID-19 pandemic, fostering transparency and trust in a time of uncertainty.

− PR Excellence: Orchestrated a transformative PR campaign for a children’s camp serving those with disabilities, achieving back-to-back years of record-breaking attendance and program engagement.

− National Research Leader: Appointed as a doctoral-level researcher for Project Refocus, a pioneering national initiative addressing health care disparities during COVID-19.

− Award-Winning Campaigns: Honored with digital marketing awards in 2021 and 2023 for creating patient-centered awareness campaigns that resonated across diverse audiences.

− Public Health Innovator: Recipient of the prestigious 2021 DC Public Health Case Challenge award, presented by the National Academy of Sciences, for advancing innovative health solutions.

− Strategic Partnerships: Secured high-profile pharmaceutical collaborations for a landmark educational initiative, showcasing groundbreaking achievements in organ transplantation. PROFESSIONAL OPPORTUNITIES

Holy Cross Health, Silver Spring, MD (February 2023 – February 2025) Director, Marketing and Communications, Maryland Region 1500 Forest Glen Rd, Silver Spring, MD 20910 301-***-**** Holy Cross Health, based in Maryland, is a Catholic, not-for-profit health system dedicated to providing high-quality, compassionate care to the community. It operates the largest emergency department in Montgomery County, two hospitals, a cancer center, primary care practices, and safety-net health centers, focusing on improving access to health care and addressing the needs of diverse populations.

Leadership Oversight

− Oversaw four departments: Internal Communications, Marketing, Conferencing (including audio/visual), and Telecommunications.

− Acted as Holy Cross Health's primary media spokesperson.

− Served as speechwriter and publicist for the CEO, president, and chief executives.

− Managed sponsorships, events

− Balanced multi-million-dollar advertising and marketing budget. Achievements

− Increased team members by 50%.

− Launched a new public relations campaign, significantly expanding Holy Cross Health's market presence.

− Developed an internal communications program that increased employee engagement and participation.

Chantay P. Moye, Curriculum Vitae

− Increased service line marketing by 50% through enhanced digital and print strategies.

− Created a new brand awareness campaign, including producing three service line TV commercials in under six months.

− Achieved a 30% increase in Holy Cross Health’s brand awareness within six months.

− Grew social media following by 20% over one year.

− Led a comprehensive website overhaul, completed within six months. Advisory and Committee Roles

− Holy Cross Health DE&I committee member

− Maryland Physicians Care marketing committee member

− Advocacy communications advisory group member

University of Maryland, College Park (August 2023 – Present) Faculty Lecturer

7814 Regents Dr, College Park, MD 20742 301-***-**** The University of Maryland, College Park, is the state's flagship university and one of the nation's leading public research institutions dedicated to excellence in education, groundbreaking research, and community engagement, fostering innovation and leadership on a global scale. It’s Department of Communication is nationally recognized for its commitment to advancing the study and practice of communication. The department focuses on public relations, social influence, health communication, and rhetoric.

− Heath Communications, Department of Communications: Outline effective communication strategies and campaigns in health care settings, public health messaging, and health literacy to prepare students for impactful careers in health-related fields

− Oral Communications: Define communication and theory, conduct research and utilize evidence, speech techniques and delivery, and analyzed speaking situations Adventist HealthCare Fort Washington Medical Center, Fort Washington, MD (Sept 2018 – Dec 2022)

Director, Public Relations and Marketing

11711 Livingston Rd, Fort Washington, MD 20744 301-***-**** Adventist HealthCare Fort Washington Medical Center is a faith-based, not-for-profit hospital governed by the principles of the Adventist faith. Serving Maryland's semi-rural communities, the hospital is deeply committed to providing first-class acute care while upholding its mission of healing through faith, compassion, and service. Leadership Oversight

− Oversee the communications and marketing team.

− Serve as speechwriter and publicist for the CEO, president, and chief executives.

− Manage sponsorships, events, and marketing budgets. Achievements

− Curated and managed an award-winning brand campaign.

− Led hospital communications during the COVID-19 pandemic.

− Created a public relations program, positioning the hospital as having expert clinicians among the media.

− Served as advisor and writer for the hospital president and senior leadership.

− Positioned the hospital as a community leader with respect to health policy and Chantay P. Moye, Curriculum Vitae

regulatory affairs through town halls. grant submissions, program development, and community events.

− Achieved two distinguished and coveted community awards for a hospital president. Advisory and Committee Roles

− President’s Council, Member (hospital governing body)

− Equity, Diversity, and Inclusion Committee Member

− Equity, Diversity, and Inclusion Crisis Subcommittee Member

− AHC Serves Committee Member

− Service Line Development Steering Committee Member Howard University, Washington, DC (Aug 2022– May 2023) Doctoral Researcher

2400 Sixth St NW, Washington, DC 20059 202-***-**** Howard University, located in Washington, D.C., is a renowned historically Black university committed to academic excellence, leadership, and social justice. It’s Cathy Hughes School of Communications is a premier institution dedicated to cultivating diverse voices in media, journalism, and communication, empowering students to shape the global narrative with integrity and innovation.

Project REFOCUS: Racial Ethnic Framing of Community-Informed and Unifying Surveillance

(Project REFOCUS) explores opportunities for the establishment and expansion of data collection systems and social listening protocols that effectively monitor, in real time, the impacts of social stigma on the population as it affects COVID-19 mitigation and prevention practices. The project is co-led by Howard University Department of Communication, Culture and Media Studies, and UCLA Center for the Study of Racism, Social Justice and Health. Achievements

− Assisted critical health communication scholars and CDC practitioners with public health surveillance research

− Curated surveillance content—digital and print

− Developed research and evaluation proposals

− Prepared logic models and evaluation plans

− Collected, organize, and analyze data

Howard University, Washington, DC (Aug 2020-May 2022) Instructor

Principles of Speech: Taught introductory fundamentals of public speaking:

− Taught communication theory, research and utilizing evidence, speech techniques and delivery, analysis of speaking situations, and discovery of critical thinking and listening Melwood HTC, Upper Marlboro, MD (Feb 2017 – Sept 2018) Director, Marketing and Communications

5606 Dower House Rd, Upper Marlboro, MD 20772 301-***-**** Melwood HTC in Upper Marlboro, MD, is a leading nonprofit organization dedicated to empowering individuals of differing abilities through job training, employment opportunities, Chantay P. Moye, Curriculum Vitae

and community services. With a mission to create a more inclusive society, Melwood provides innovative programs that promote independence and self-sufficiency. Achievements

− Managed relaunch of brand identity, worked with the esteemed DC Edelman team

− Transformed its brand identity changing the logo, tagline, core values, and business operations to match the brand’s focus

− Executed a high-impact PR campaign for their underperforming camp for children with disabilities, resulting in consecutive record-breaking attendance

− Reimagined media relations program, telling relevant and relatable stories via TV, radio, social media, digital

− Worked with the development team to execute multi-channel campaigns to support philanthropic objectives.

− Managed $1M+ advertising and marketing budget

American Association of Naturopathic Physicians, Washington, DC (Nov 2015 – Feb 2017) Director, Marketing and Communications, communications policy-focused 300 New Jersey Ave, NW, Washington, DC 20001 202-***-**** The American Association of Naturopathic Physicians (AANP), based in Washington, D.C., is the leading professional organization representing licensed naturopathic doctors across the United States. The AANP promotes education, advocacy, and research to enhance the role of natural, holistic approaches in health care and improve patient outcomes. (Re-entered workforce after caring for critically ill family member) American Academy of Ophthalmology, Washington, DC (Oct 2014 – Apr 2015) Manager, Advocacy Communications, communications policy-focused 20 F St NW, Suite 400, Washington, DC 20001 202-***-**** The Advocacy Team of the American Academy of Ophthalmology champions policies that protect sight and improve access to high-quality eye care. Through education, legislative action, and stakeholder engagement, the team works to advance the interests of ophthalmologists and their patients nationwide.

American College of Surgeons, Washington, DC (Feb 2012–Oct 2014) Advocacy Communications Manager, Advocacy, Communications policy-focused 20 F Street, Suite 1000, Washington, DC 20001 202-***-**** The Advocacy Team of the American College of Surgeons advocates for policies that enhance surgical care, improve patient outcomes, and support the surgical profession. Through legislative engagement and collaboration with policymakers, the team works to advance initiatives that ensure access to high-quality, safe, and equitable surgical care for all. American Society of Transplant Surgeons, Arlington, VA (Jan 2007 – Feb 2012) Communications Director, communications, marketing, public relations, and policy focused 1404 S. Clark St., Suite 1120, Arlington, VA 22202 703-***-**** The American Society of Transplant Surgeons represents the leading voice for transplant surgeons and the broader transplant community. Focused on advancing policies that improve Chantay P. Moye, Curriculum Vitae

access to transplantation, enhance patient outcomes, and support innovation, the team advocates for legislation and initiatives that strengthen the field of transplantation and patient care.

Achievements

− Launched the inaugural integrated communication strategy—spanning print, digital, and social media—for a premier organ transplantation organization.

− Produced nationally recognized videos on the risks and benefits of organ donation utilized by transplant programs across the country.

− Secured pharmaceutical partnerships for a landmark educational initiative, spotlighting groundbreaking achievements in organ transplantation. MEDIA OPPORTUNITIES

WITN TV 7 – NBC Affiliate, Washington, NC

275 E Arlington Blvd, Greenville, NC 27858 252-***-**** Assignment Editor & Immediate Newsroom Manager (2001 – 2005) Senior Newscast Producer (1999 – 2001) Newscast Producer (1998 – 1999) WITN TV 7, an NBC affiliate, serves Eastern North Carolina with trusted news, weather, sports, and entertainment programming. Committed to delivering accurate and timely information, WITN connects communities with award-winning journalism and a dedication to local storytelling. Achievements

− Led a 25-person team through some of the nation’s most defining crises, including the 9/11 attacks, the West Pharmaceutical plant explosion, and historic floods from Hurricane Floyd. As producer, developed story angles that earned an Emmy Award— demonstrating calm under pressure, strategic foresight, and an unwavering commitment to public trust.

VOLUNTEER SERVICES & ORGANIZATIONAL INVOLVEMENT

− 100 Black Women of Prince George’s County Chapter, member

− Baldwin Prize, essay judge—annually

− National Communications Association, member

− Society for Health Care Strategy & Market Development (SHSMD), member

− The HealthCare Council, Maryland, marketing & communications committee member

− The Honor Society of Phi Kappa Phi, member

− The Honor Society of Phi Kappa Phi, literacy grant reviewer

− Washington Women in Public Relations, member

− Women of Prince George’s County, Board of Director SELECT PUBLICATIONS & PRODUCTIONS

− Powell, A., Moye, C., & Edmond, M. D. (2025). Using PEN-3 to evaluate the effectiveness of the CDC’s COVID-19 vaccine communication toolkit for community-based organizations on Chantay P. Moye, Curriculum Vitae

promoting clinical trials for African Americans. In D. M. Berube (Ed.), Pandemic resilience. Risk, Systems and Decisions. Springer, Cham. DOI

− Moye, C. P. (2024). National Academy of Medicine (NAM) Perspective Contributions. National Academy of Medicine. Website

− Moye, C. P. (2024). Health Services Cost Review Commission Publications. HSCRC Maryland. Website

− Moye, C. P. (2023). Peer-reviewed articles in the American Journal of Transplantation. American Society of Transplantation. Website

− Moye, C. P. (2022). Bulletin contributions. American College of Surgeons. Bulletin

− Moye, C. P. (2021). Research recognized by the National Library of Medicine, National Institutes of Health. National Institutes of Health. Website

− Moye, C. P. (2020). HIV/HEP C grant program video. Adventist HealthCare Fort Washington Medical Center. YouTube

− Moye, C. P. (2020). Adventist HealthCare Fort Washington Medical Center unveils STAAT ModTM – New prefabricated ICU inpatient wing to care for COVID-19 and critical patients. Adventist HealthCare Fort Washington Medical Center. News Release

− Moye, C. P. (2020). Adventist HealthCare unveils plans to build health destination at National Harbor. Adventist HealthCare Fort Washington Medical Center. News Release

− Moye, C. P. (2019). Fort Washington Medical Center officially becomes part of Adventist HealthCare. Adventist HealthCare Fort Washington Medical Center. News Release & Video Video

− Moye, C. P. (2019). Fort Washington Medical Center named high performing hospital by U.S. News & World Report. Adventist HealthCare Fort Washington Medical Center. News Release

− Moye, C. P. (2019). Fort Washington Medical Center receives top quality and safety rating for women’s care. Adventist HealthCare Fort Washington Medical Center. News Release

− Moye, C. P. (2018). Camp Accomplish. Melwood. Commercial

− Moye, C. P. (2018). Veterans services. Melwood. Commercial

− Moye, C. P. (2018). Merger announcement to employees. Melwood. Video

− Moye, C. P. (2018). Camp Accomplish 2. Melwood. Commercial

− Moye, C. P. (2017). Healing invisible wounds: Nonprofit Melwood offers free program to help female veterans cope with service-related trauma. WTOP and Federal News Network. Advertorial

− Moye, C. P. (2016). SGR update: CMS says U.S. Senate delay won’t affect physician payments. American Academy of Ophthalmology. Article Chantay P. Moye, Curriculum Vitae

− Moye, C. P. (2012-2014). Various publications. American College of Surgeons. Bulletin

− Moye, C. P. (2012). Health Capital Topics contributions. Health Capital Topics. Website

− Moye, C. P. (2007-2011). Chimera Journal publications. American Society of Transplantation. Winter 2007 Summer 2008 Spring 2009 Winter 2009 Spring 2010 Winter 2010 Summer 2011 Winter 2011

Contact this candidate