Visual Designer/Senior Art Director
Resume:
WORK EXPERIENCE
FREELANCE DESIGNER
Ledbetter Design / 2023-Present
• Enhanced skills through education in Figma, Webflow, Procreate, and emerging AI technologies.
• Work across multiple disciplines including UI design, branding, graphics and photo-retouching. SENIOR ART DIRECTOR / UI DESIGNER
Mylo LLC / Kansas City, MO / 2017-2023
• Senior Art Director on the marketing team that helped grow a digital insurtech startup into an award-winning industry leader, revolutionizing the insurance shopping experience in 5 years.
• Partnered with marketing and engineering teams to overhaul the Mylo website and digital shopping experience, implementing new UI systems and designs that boosted conversion rates by 125%.
• Developed creative for go-to-market product launches, transforming the customer experience with innovative marketing collateral, branding, email, and graphics, leading to 34% new customer growth.
• Managed extensive creative asset libraries and expanded the Mylo brand by creating a cohesive visual style that included new presentation materials, logos, iconography and illustrations. SENIOR ART DIRECTOR
Summit Marketing / Lenexa, KS / 2013-2017
• Led creative direction and designed The Salvation Army’s award-winning “Start Doing Good” multimedia campaign, attracting over 35,000 website visitors and surpassing action goals by 33%. Increased social media followers by 18% through extensive reach.
• Used complex research data to develop brand platforms and marketing solutions for the Army’s Stigma Communications campaign, creating marketing assets on diversity and stigma to influence organizational culture shifts.
• Senior creative for Academy Bank’s award-winning multi-media campaign, achieving over 39 million impressions, a 15% CTR, and 13,672 page views.
• Directed photographers, Illustrators, junior designers, and production staff to ensure proper production of campaign elements.
ART DIRECTOR
McCormick Company Kansas City, MO 2004-2013
• Partnered with copywriters and account teams to create award-winning designs for print, digital advertising, and trade shows for clients such as DuPont Crop Protection, Pioneer Hi-Bred, and Elanco.
• Commissioned artwork, negotiated costs and usage, supervised photo and video shoots, and maintained asset libraries.
Mark Ledbetter
Visual Designer • Senior Art Director
Accomplished designer and art director with 15+ years of experience in creating impactful, award-winning work across digital and print media for a wide range of sectors including corporate, technology, non-profit, military, agriculture, and pharmaceuticals. Known for leading innovative design projects, enhancing brand identities, and driving user engagement through creative solutions. Adept at collaborating with cross-functional teams and adapting to emerging technologies. PROFESSIONAL LINKS
ledbetterdesign.myportfolio.com
linkedin.com/in/mark-ledbetter-design
TECHNICAL SKILLS
Creative Ideation
Art Direction
User Interface Design (UI)
Graphic Design
Illustration
Typography
Branding Identity
Photo Retouching
KEY STRENGTHS
Teamwork and Collaboration
Adaptability
Attention to Detail
Creativity
Visual Engagement
Time Management
Problem-Solving
CONTACT
*********.******@*****.***
SOFTWARE EXPERTISE
Indesign
Photoshop
Illustrator
After Effects
Animate
XD
Figma
Webflow
Procreate
AWARDS
2017 AMBIT AWARDS
GOLD The Salvation Army Metro Detroit “Start Doing Good” (Response Driven Web, Social Media) The Salvation Army Metro Detroit “Bed & Bread Club® (Radiothon Email for Non-Profit Email) SILVER Academy Bank Commercial Lending “Done Deal” (Business Integrated Marketing) The Salvation Army Chicagoland “Register to Ring” (Social Media) 2017 AMPS AWARDS
GOLD The Salvation Army Metro Detroit “Start Doing Good” (Social Media) SILVER The Salvation Army Metro Detroit “Bed & Bread Club®” (Radiothon Email and Social Media) 2016 AMPS AWARDS
GOLD The Salvation Army Eastern Michigan “Start Doing Good” (Multi-Channel Campaign) SILVER The Salvation Army Eastern Michigan “Bed & Bread®” (Radiothon Event and Email) The Salvation Army Intermountain “Volunteer to Ring Holiday Campaign” 2013 THE COMMUNICATOR AWARDS
SILVER AWARD OF DISTINCTION: DuPont Prequel herbicide video (Online Video Animation) 2013 TELLY AWARDS
BRONZE DuPont Prequel herbicide video (Online Commercial Animation) 2012 NAMA
Best of NAMA DuPont Crop Protection (Direct Mail, Farmer Directed) Best of NAMA DuPont Crop Protection “Count on Prequel for Blazing Weed Control” (Online advertising) 2010 NAMA
Best of NAMA DuPont Crop Protection “Alfalfa Crossword Puzzle” (Online advertising) 2009 NAMA
Best of NAMA Pioneer HI-Bred “Right Product On The Right Acre” (Advertising on the web) Best of NAMA DuPont Crop Protection (Commodity Classic trade show exhibit) REFERENCES
MONICA WILKINS
CMO/CXO – Sunlighten
*********@****.***
STEVE KING
Creative Director – Mylo
*****.****@**********.***
JULIA THOMPSON
Director of Product Marketing – Coalition
*************@*****.***
INTERESTS
Gastronomy Exploration
Music
Photography
Illustration
History & Culture
Movies & Film
Mark Ledbetter
Visual Designer • Senior Art Director
CONTACT
*********.******@*****.***
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