Media Strategy Content Strategist

LEESHA JAIN

Communications & Content Strategist ******.******@*****.*** +1-408-***-**** LinkedIn PROFESSIONAL SUMMARY

Strategic communications leader with 7+ years of global experience in content development, media strategy, and cross-functional collaboration in B2B tech environments. Proven track record in launching high-impact campaigns, managing press/influencer relationships, and crafting global narratives that connect emotionally with audiences. Adept at translating complex product features into compelling stories across digital platforms. Experienced in reputation management, stakeholder counsel, and aligning communications with business, policy, and product teams. CORE SKILLS

Paid Media Strategy & ABM Campaigns Performance Marketing & Optimization Cross-Channel Campaign Management

(Display, Social, Email) SEO, SEM, Content Syndication & Lead Gen A/B Testing CMS & Tag Management (WordPress, AEM) Project Management & Team Leadership Global Product Launches & Campaign Management Messaging, Brand Voice & Media Strategy Internal & External Communications Cross-functional Collaboration (Policy, Legal, Product, Marketing) Crisis & Reactive Communications Digital Storytelling (Blog, Social, Email, SEO) Team Leadership Editorial Strategy AEM WordPress

PROFESSIONAL EXPERIENCE

Content Management Executive, Lumina Datamatics Pvt. Ltd., Mumbai Mar 2021 – Feb 2025

● Spearheaded the editorial and communications strategy across five international B2B tech platforms, shaping narratives that supported global product positioning and industry trust.

● Built and nurtured relationships with internal stakeholders and external content partners to ensure alignment on messaging across channels and geographies.

● Led 6+ cross-functional team members to deliver multilingual campaigns and market-relevant content across North America, Europe, and APAC.

● Directed the execution of global digital storytelling initiatives (blogs, social, email), resulting in a 40% increase in lead generation and a 30% rise in engagement.

● Maintained editorial excellence with 99% compliance and led quality assurance workflows for 3,000+ annual publications. Provided strategic counsel on media-ready messaging, localization, SEO optimization, and content tone, improving audience relevance and outreach.

● Responded to time-sensitive updates with clear communication planning and issue handling in collaboration with legal and senior leadership.

Editorial Executive – Media & Healthcare Communications, Blockdale Media LLP, Mumbai Aug 2019 – Feb 2021

● Planned and managed media campaigns for health and chemical industry journals, enhancing public relations impact and driving a 15% growth in readership.

● Collaborated with 50+ industry thought leaders to co-create and edit peer-reviewed content, aligning narratives with sectoral credibility and journalistic standards.

● Led print and digital PR initiatives, strengthening publication voice and audience engagement through detailed QA and content calibration. Maintained high editorial quality across 300+ articles, providing media briefings and framing complex information for general audiences.

Content & Copy Editor, Febbrisia Internet Services, Mumbai Feb 2018 – Aug 2019

● Shaped content for diverse digital campaigns, ensuring brand consistency, clear messaging, and elevated user experience.

● Applied SEO and audience segmentation strategies, increasing search visibility by 25% and improving brand discovery.

● Collaborated with content teams and external partners to implement media plans and content alignment for various initiatives.

EDUCATION

PGDM – Marketing, Narsee Monjee Institute of Management Studies (NMIMS), Mumbai 2023 Bachelor of Pharmacy, Mumbai Educational Trust Institute of Pharmacy 2017 CERTIFICATIONS & TOOLS

● Certifications: Digital Marketing, Communication Management, Content Strategy, Affiliate Marketing, Generative AI, Social Media Marketing

● Tools: Basecamp, Microsoft Office Suite (Excel, PowerPoint, Outlook, Word), WordPress, AEM, ChatGPT, Google Analytics, MailChimp, Slack

LINKS

SourceSecurity.com TheBigRedGuide.com HVACInformed.com MaritimeInformed.com ElectricalsInformed.com ChemInDigest.com

Contact this candidate