Product Owner Visual Designer

Bailey Wogrin, Managing Director

Denver, *****, United States, 303-***-****, ******.******@*****.***, https://www.linkedin.com/in/bailey-wogrin

SUMMARY Dynamic senior visual and content designer with over 12 years of experience in product ownership and design leadership. Proven track record of managing high-impact branding projects, including a complete rebranding for Rebalance Health and leading design initiatives for major clients like Coca-Cola. Expertise in design systems, cross-functional collaboration, and driving marketing strategies that enhance user engagement. Passionate about leveraging unique design skills to deliver innovative marketing solutions that meet business objectives in a remote opportunity.

WORK EXPERIENCE

01/2024 – Present Senior Visual and Content Designer / Product Owner, Rebalance Health

Boulder, USA

Spearheaded the design and development of the Rebalance Health re- brand, enhancing the company's visual identity.

Revamped the entire website and all marketing tools to establish a cohesive look and feel.

Collaborated closely with the engineering team and stakeholders to ensure timely delivery of new features and promotional content. 10/2022 – 08/2023 Senior UI / Visual Designer / Product Owner / Scrum Leader, Medpace

Denver, USA

Established a comprehensive process for the engineering team and managed the design system.

Transitioned the entire design team and UX/frontend engineers to Figma, reconstructing every component for improved collaboration. Conducted thorough design audits of existing applications to ensure consistent branding alignment across platforms.

06/2021 – 07/2022 Senior UI/Visual Designer, Bounteous Denver, USA Served as the lead designer for the Coca-Cola Store in the US and Canada, overseeing visual presentation.

Designed promotional emails for product launches during the Christmas season, driving engagement.

Maintained and optimized the online store by refreshing banner ads for both mobile and desktop platforms.

06/2020 – 08/2021 Senior Product/Visual Designer, TrainingPeaks Denver, USA Consolidated and modernized the desktop interface for coaches, enhancing athlete schedule management.

Explored and conceptualized new features for regular implementation, boosting user engagement.

Redefined and optimized the design system for streamlined engineering execution.

09/2018 – 06/2020 Senior Product/Visual Designer, RIA Digital Denver, USA Engineered a new design system for the Ria Money Transfer app, improving usability.

Contributed to a team responsible for reinventing and redesigning the app from the ground up, enhancing user experience.

07/2011 – 09/2018 Senior Art Director, The Integer Group Denver, USA Championed creative campaigns for the Procter & Gamble portfolio, driving brand visibility.

Art-directed beauty photo shoots for Health and Wellness brands within Costco, ensuring high-quality aesthetic standards. 01/2016 – 09/2018 Senior Art Director APP Design and Packaging, Kellogg's Denver, USA Collaborated with MARVEL to devise a partnership program with Kellogg's, enhancing promotional outreach.

Conceptualized a VR game and developed limited-edition packaging for promotional campaigns, engaging consumers.

EDUCATION

08/2006 – 05/2010 Montana State University

Bachelor of Arts, Graphic Design

Bozeman, USA

SKILLS Adobe Creative Suite Figma

Sketch UI/Product Design

Product/Feature Conception Branding

Social Media Marketing Print Design

Illustration Collaboration

Dependability Organization

Adaptability Leadership

Strategic Planning Marketing Strategy

Communication Growth Mindset

Curiosity Market Research

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