Customer Service Project Management

Katy, TX ***** 713-***-**** ********@*****.***

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TRACY FRENNEA

PROFESSIONAL SUMMARY

Results-driven sales and marketing professional with over twenty years of outstanding customer service, merchandising and buying experience. Effective communicator with a reputation for building strong teams and lasting relationships with clients. Accomplished and innovative in identifying sales opportunities and establishing and implementing profitable sales growth strategies.

SKILLS

Effective Communication

Sales & Marketing Leadership

Attention to Detail

Teamwork

Client Development & Retention

Problem Solving

Analytical Reasoning

Adaptability

Project Management

Customer Service

Teamwork

Critical Thinking

Creativity

Computer Skills

WORK HISTORY

SALES LEAD & STYLIST 2016 to Current

White House Black Market Katy, TX

Increased sales by 35.9% through upselling techniques to drive profitability and revenue growth.

Trained, coached, and mentored sales associates for maximum performance.

Developed and managed merchandise displays, ensuring strategic placement of in-demand products.

Received, stocked, replenished, and organized all inventory.

Established strong rapport with clients through active listening techniques, understanding their unique needs and proposing tailored solutions.

CLIENT SERVICE COORDINATOR 2009 - 2015

The Spa at Cinco Ranch Katy, TX

Spa Leader for all new and existing clients regarding services, products available, and recommendations to best suit their needs

Managed multiple phone lines; scheduling, confirming, and changing appointments.

Enhanced client satisfaction by promptly addressing inquiries and resolving issues efficiently.

Maintained accurate record-keeping with active attention to client information updates.

MARKETING PRODUCT MANAGER 2000 - 2006

Great American Houston, TX

Accountable for a $3.5 million property management catalog; initiating new categories and products to stimulate sales growth in the Leader of B-2-B catalogs for the property market.

Responsible for two thirds of the catalog pages; including merchandising, pricing, gross margin, editing and space allocation to measure product performance.

Created and designed direct marketing; catalogs, brochures, email campaigns, flyers and newsletters exceeding 3.9 million in circulation.

Collaborated with a purchasing team of 35 on product research, buying, inventory control and identifying sources and order quantity minimums for all new products.

Coordinated design meetings with a graphics team of 19 to develop new products based on latest market trends.

Developed product documentation to communicate upcoming products and features to 155 internal company employees.

MERCHANDISE ANALYSIS 1998 - 2000

Garden Ridge Katy, TX

Responsible for 11-million-dollar distribution of inventory for 35 mega stores in twelve states.

Allocated replenishment product based on capacity, margins, and open-to-buy budget to maximize sell-through of items with diverse levels of demand.

Enhanced merchandise assortment by analyzing sales trends and customer preferences.

Monitored inventory levels and kept adequate stock in product displays on sales floor.

BUYER - WOMEN'S FOOTWEAR 1997 - 1998

Academy Corp Katy, TX

Accountable for buying merchandise, developing, and implementing financial plans for a $32 million footwear department.

Increased sales by 36.3% in women's athletic and casual footwear department.

Developed footwear advertising, layout, selection, and pricing structure.

Prepared trend sheets, vendor recaps and profitability statements to analyze and forecast business and maintain profit margins.

Developed cost-effective purchasing strategies to maintain inventory levels, enhance margins and turns.

Created assortment strategies by defining a market niche, investigating historical selling data, demographics, and current trends.

Evaluated retail product lines, pricing structures, and recommended competitive strategies.

EDUCATION

The University of Texas, Austin, TX

Bachelor of Science in Retail Merchandising – Emphasis in Marketing and Retail

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