Business Development Client

Justin C. Ley

919-***-**** ******.***@************.*** Cary, NC

Sales Leadership Territory Development Strategy & Execution

Client Development Strategic Partnerships Revenue Growth Team Leadership

Established and highly accomplished sales professional with diverse background spanning start-up environments, entrepreneurship, and talent recruitment. Known for ability to build sales networks in underdeveloped territories and lead performance turnarounds with successful teams. Demonstrated ability to establish results-oriented sales strategies and lead efforts to foster relationships with existing accounts. Experience leading sales and marketing efforts to expand organizational footprint and increase brand recognition.

Proficient in sales technologies including Salesforce. Own ability to execute complex business objectives. Leverage consumer insights and industry trends to inform sales strategies and marketing efforts. Energetic, creative, and data-driven professional with dynamic skillset to excel in many areas.

Core Competencies

Global Marketing Strategy, Team Leadership, Start-Up Environment, Client Development, Territory Management, Business Development, Client Relationships, Prospecting, Strategic Direction, E-commerce, Entrepreneurship, Sales Execution, Salesforce Lightning, Business Planning, Sales Strategy, Negotiation, People Management, Resilience, Presentation Skills, Creative Thinking

Professional Experience

2009-Present • Vanilla Print, Inc. • Cary, NC

Vice President of Sales and Marketing/Co-Owner

Lead business development and client management activity as co-founder of stationery and gift company. Drive project management efforts, customer growth, and marketing strategy to encourage sustainable growth. Coordinate with strategic partners to develop engaging product designs, launch marketing campaigns, and foster relationships with key clientele. Own sales activity and distribution across e-commerce, third-party, and brick and mortar channels. Define and execute overall strategy and direction to propel organization.

Built $50M client portfolio comprised of Walmart, Shutterfly, Walgreens, Personal Creations, CafePress and Papyrus.

Increased sales by 45% from 2019 to 2023.

Networking through trade show marketing, design and sales.

C-Level contract negotiation and delivery.

Management of contract design team.

2007-2009 • NWN Corporation • Raleigh, NC

Account Executive/Commercial Accounts

Expanded commercial IT business ($3M) with strategic client development and retention. Developed new accounts, grew client base, and leveraged networking expertise to expand portfolio to include customers such as Lenovo and Tekelec. Utilized knowledge of technology pillars including unified communication, storage, and network security.

Secured partnership with Lenovo valued at $700K after capturing customer base to transition to IBM.

Credited with achieving 105% gross profit for product managed services revenue.

2005-2007 • Avanton, Inc. • Raleigh, NC

Regional Sales Manager

Augmented success of IT start-up by leading development of reseller channel across Eastern United States. Owned performance of 8 sales representatives within geographical territory regarding lead generation. Developed managed services offerings surrounding ReadyARM appliance ($12.5k per appliance).

Built partnerships with notable clients including JPL (NASA) and Raleigh-Durham International Airport.

2002-2005 • Oculan Corporation • Raleigh, NC

Senior Sales Representative

Spearheaded growth and development of $2.6M start-up IT company focused on network security for small to mid-size businesses. Developed inside/outside sales model in collaboration with cross-functional teams. Built channel driven sales with inside sales team (6 staff) to recruit end user customers. Served as main point of contact with distribution partner. Sourced new opportunities through reseller relations and user recruitment including healthcare and financial service verticals.

Consistently recognized for performance with following awards: Top Producer Quarterly Revenue, Outstanding Reseller Recruitment, Outstanding Premier Reseller Recruitment, MVP for revenue and partner recruitment.

2000-2002 • XSAG.com • Raleigh, NC

National Accounts Manager

Developed key partnerships on team of 4 resulting in strategic sales efforts. Participated in neutral exchange floor/neutral market maker processes. Engaged in auctions with reserve pricing, fixed pricing, and other pricing issues in e-commerce fulfillment operation.

Exceeded sales goals by 30% by prospecting for new members and winning new business.

Grew database of 61K regular members.

Presented nationally at Vo-Ag seminars and other educational workshops as key speaker.

Education

Bachelor of Science in Communication • East Carolina University

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