Social Media Content Writer
Resume:
Shifa Shaikh Content Writer Copywriter
linkedin.com/in/shifa-shaikh
***************@*****.***
Jogeshwari West, Mumbai
CAREER SUMMARY
I'm a content and copywriter who began as a content moderator at Accenture—an experience that sharpened my eye for detail and grounded me in the digital space. For 3 years, I worked full-time at Ayushakti Ayurved, creating health and wellness content across platforms. Since then, I’ve written for industries like fashion, tech, education, and automobiles—covering blogs, eBooks, newsletters, landing pages, and social media. My portfolio includes work with premium fashion labels, health experts, and influencers.
Certified in digital marketing (IIM Skills) and skilled with tools like Mailchimp and Canva, I’m now looking for a full-time role to grow, collaborate, and keep creating content that connects. WORK EXPERIENCE
Ayushakti Ayurved
Content Writer Copywriter
•Wrote and edited content for blogs, landing pages, newsletters, ad copy, and booklets in line with brand tone.
06/2021 – 04/2025
•Managed the content calendar to ensure timely delivery of campaigns and regular posts.
•Created and scheduled emailers that balanced visual appeal with high- performing copy.
•Handled social media copywriting and ideation across platforms, ensuring consistency and engagement.
•Collaborated with design and marketing teams to develop cohesive content strategies.
•Published and updated blog content using WordPress, optimizing for readability and SEO.
•Simplified complex topics into clear, relatable, and engaging narratives.
•Maintained brand voice across all content touchpoints while adapting tone as needed for different formats.
Accenture
Content Moderator
•Reviewed user-generated content for policy compliance. 10/2020 – 04/2021
•Ensured adherence to Meta’s Community Standards.
•Flagged and removed harmful or inappropriate content.
•Monitored platform activity for emerging risks.
•Identified content trends and behavior patterns.
•Worked closely with cross-functional teams.
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EDUCATION
Bachelor's of Mass Media (Advertising)
SMT K.G. Mittal College
2018 – 2021
Higher Secondary Certification (HSC)
Durgadevi Saraf College
2016 – 2017
Secondary School Certification (SSC)
Sant Dnyaneshwar Vidya Mandir School
2015 – 2016
KEY SKILLS & TOOLS
SEO Content Writing
Ad & landing page copywriting
Newsletter & email campaign writing
WordPress blog publishing
Canva (visual content creation)
Blog & article creation
Social media copywriting
Content strategy & planning
Mailchimp (email marketing)
Content calendar management
CORE EXPERTISE
Wrote 590+ SEO-optimized blog articles, significantly boosting organic traffic. Built 330+ landing pages with high conversion rates. Created email campaigns to nurture and retain leads. Designed booklets that drove engagement. Wrote ad copy for print and social boosting visibility. HONORS & AWARDS
Received "Star Performer of the Year" award at Ayushakti for content-led impact on client engagement and sales via newsletters and blogs.
CERTIFICATIONS
Digital Marketing Expert (IIM Skills)
A comprehensive course covering SEO, social media, email, content, & google ads. 2024 – 2025
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