Marketing Manager Product

Haythem Hammour

Address: Austin, TX (Round Rock) Phone number: 512-***-**** Email address: *******@*******.*** LinkedIn: https://www.linkedin.com/in/haythemhammour/ Open to: Relocate Remote On-site Hybrid A results-oriented Product Marketing Manager with over 10 years of experience defining and executing impactful go-to-market strategies, developing compelling messaging, and driving demand for complex enterprise software and data intelligence solutions. Proven expertise in translating highly technical product capabilities into clear business value for diverse audiences (buyer, technical influencer, C-level). Adept at creating a wide range of marketing assets, enabling sales teams, conducting competitive intelligence, and managing cross-functional collaboration to achieve significant market growth and product adoption. Possesses a strong technical foundation (BSEE, MS Cyber Security) and a passion for leveraging data intelligence to solve critical business challenges.

Product Marketing Manager, Cybersecurity

Splunk

Led go-to-market (GTM) strategy and launch execution for enterprise cybersecurity solutions (Splunk Enterprise Security - a SIEM/data intelligence platform, Splunk SOAR), defining target personas, positioning, and messaging that resulted in increased pipeline generation and market penetration. Developed a comprehensive bill of materials (BOM) for product releases, including datasheets, product presentations, sales enablement decks, blogs, and demo scripts, ensuring on-time creation and alignment with launch tiers.

Continuously refined messaging based on product roadmap evolution, competitive shifts (e.g., against other data analytics and security intelligence platforms), and market feedback. Collaborated with sales enablement leads and field marketing to produce and deliver training content, ensuring consistent positioning of complex data-driven security solutions. Monitored GTM performance through KPIs related to engagement and pipeline contribution. 11/2022 – 08/2023 AUSTIN, TX

Technical Product Marketing Manager

Trend Micro

Conducted in-depth market research and competitive intelligence for Network Security solutions, analyzing competitor capabilities, positioning, and messaging to identify and craft Trend Micro's differentiators. Utilized market insights and analyst reports to inform GTM strategies and product messaging for global consumer and business markets.

Developed sales enablement materials that translated technical product features into clear benefits for various buyer and influencer personas.

11/2020 – 06/2021 AUSTIN, TX

Product Marketing Manager (Contract)

Cisco

Created targeted product marketing content to drive adoption of professional-level cybersecurity training and certification programs, addressing both business decision-makers and technical learners. Worked cross-functionally with marketing and communications teams to ensure consistent messaging across various touchpoints.

10/2020 – 11/2020 AUSTIN, TX

Product Marketing Manager

Brinqa

Developed value-based content for product marketing campaigns in the information security industry. Conducted market research and competitive analysis to inform marketing strategies. 03/2019 – 06/2020 AUSTIN, TX

Profile

Work Experience

1/3

Deployed and managed Intercom messaging platform to help qualify more leads. Represented Brinqa at key security events relevant to Information Security to evangelize the Bringa platform, drive lead generation, and spread brand awareness. Managed and constantly evolved Brinqa's branded promotional material inventory. Worked with graphic designers to create branded event assets, print/digital sales collateral, and promotional material.

Business Consultant

Hammour Consultants & Services LLC

Provided information security consulting services to clients, assessing their needs, identifying potential risks, and recommending technology solutions and process improvements. Managed client relationships and projects, ensuring successful delivery of strategic initiatives and fostering long-term advisory partnerships.

Gathered client input and requirements to develop tailored strategies, demonstrating an ability to influence service roadmaps based on customer base needs.

08/2015 – 12/2018 AUSTIN, TX

Sales Engineer

Kc135 Inc

Provided pre-sales technical expertise for telecom solutions, including delivering in-depth product demonstrations and presentations to prospective clients. Owned technical engagement during evaluation phases, working closely with customers to address technical concerns and ensure successful proof-of-concept (POC) deployments. Prepared technical documentation and trained customer technicians on equipment operation and troubleshooting.

Gathered customer requirements and provided feedback to product teams. 10/2010 – 07/2015 KENNESAW, GA

Master of Science in Cyber Security (Information Assurance) EC-Council University

01/2018 – 01/2020

Executive Leadership in Information Assurance Graduate Certificate EC-Council University

06/2020

Digital Forensics Graduate Certificate

EC-Council University

06/2020

Information Security Professional Graduate Certificate EC-Council University

06/2020

Electrical Engineering Bachelor of Science - BS

Sudan University of Science and Technology

06/1994 – 07/2000

Work Experience

Education

2/3

Splunk SOAR Playbook of the Month: Tackling Phishing Attempts with Identifier Reputation Analysis

Splunk

https://www.splunk.com/en_us/blog/security/splunk-soar-playbook-of-the-month-tackling-phishing-attempts- with-dynamic-identifier-reputation-analysis.html

06/2023

Best Practices for Building A Comprehensive Cyber Risk Management Program Cyber Defense Magazine

https://www.cyberdefensemagazine.com/best-practices-for-building/ 01/2020

Understanding Application Risk Management

Cyber Defense Magazine

https://www.cyberdefensemagazine.com/understanding-application/ 01/2019

Vulnerability Management: Reducing the Remediation Gap Cyber Defense Magazine

https://www.cyberdefensemagazine.com/vulnerability-management-reducing-the-remediation-gap/ 01/2019

Persona Certified Masters

Product Marketing Alliance

Product Marketing Certified: Core

Product Marketing Alliance

Certified Ethical Hacker (CEH)

EC-Council

CompTIA CySA+ ce Certification

CompTIA

Certified Network Defender - CND®

EC-Council

Product Marketing Strategy: Go-to-Market (GTM) Execution, Product Positioning & Messaging, Persona Development (Buyer & Influencer), Launch Management, Competitive Intelligence, Market Insights & Analysis, Value Proposition Development.

Content & Asset Creation: Datasheets, Sales Decks, Blogs, Product Videos (Strategy & Scripting), Webpages, Infographics, Customer Stories, Demo Scripts, Email/Campaign Copy. Sales Enablement & Amplification: Sales Training Content, Seismic (or similar content management tools – familiarity with concept and usage analytics), Social Media Strategy (LinkedIn, Twitter, YouTube), Paid Media & SEO/AIO Collaboration, Analyst Relations (Gartner MQ, Forrester Wave, IDC MarketScape contribution). Technical & Business Acumen: Data Intelligence & Analytics, Cloud Solutions, Enterprise Software, Cybersecurity Principles, B2B Marketing.

Collaboration & Metrics: Cross-Functional Team Leadership (Product, Sales, Campaigns, Field Marketing), Performance Tracking, Feedback Loop Management.

Languages: English (Fluent), Arabic (Fluent).

Publications

Certificates

Skills

3/3

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