Account Executive Manager

Thomas Stolfi

Phone: 516-***-**** Email: *********@*****.***

LinkedIn Profile: linkedin.com/in/thomas-stolfi

Professional Experience:

Freelance - New York, NY November 2022 - Current

Consultant

● Currently working with publishers, brands, and agencies to build internal media and sales strategies.

● Observing market and financial trends to help forecast revenue for clients.

● Analyzing data to plan new campaigns as well as optimize existing campaigns.

● Collaborating with publishers and brands to monetize their digital platforms. MNI Targeted Media (Dotdash Meredith) - New York, NY June 2022 - November 2022 Account Executive

● Strengthened agency partnerships to drive sales across linear and digital properties.

● Utilized data to optimize campaigns and improve ROI.

● Strategically sought out developmental and multicultural business.

● Tracked open market spending to identify new business opportunities.

● Worked cross-functionally to bring in new publishers for campaigns as needed for client success. Targetspot (Audio Valley) - New York, NY November 2021 - May 2022 Director, Agency & Brand Partnerships March 2022 - May 2022

● Led a team of 7 Account Executives across North America.

● Onboarded 15+ new publishers to diversify and expand inventory.

● Strategically sought out developmental and multicultural business.

● Tracked open market spending to increase programmatic revenue.

● Developed new company sales strategies for Account Executives to bring to market. Account Executive November 2021 - March 2022

● Focused on enhancing the Audio Valley portfolio by working with agencies and DSPs to bring in upfront, scatter, and programmatic business.

● Worked with DSPs, agency trading desks, digital & audio-focused media teams, and clients to build bespoke campaigns, ensuring all KPIs were met.

Ovation TV - New York, NY April 2019 - November 2021 Sales Planner

● Performed hybrid responsibilities of Account Executive, Sales Planner, and Account Manager.

● Stewarded the creation of Ovation’s OTT platforms, including “Mystery Alley” and “Journy”.

● Generated over $750k in new business in 2020 and surpassed 2020 and 2021 sales goals by over 6%.

● Oversaw over $18m annually in linear and digital revenue.

● Managed a team of 5 Sales Assistants and Traffic Coordinators.

● Tracked inventory for opportunities to upsell.

New York Interconnect – New York, NY May 2017 – March 2019 Sales Planner April 2018 - March 2019

● Managed a team of 12 Sales Assistants and Traffic Coordinators.

● Acted as an Account Executive selling to Direct Response and multicultural clients.

● Provided clients with custom media plans.

● Tracked high-profile inventory to create sales packages to present to agencies.

● Acted as Sales Planner and Account Manager on political, linear, addressable, and digital platforms. Sales Assistant May 2017 - April 2018

Worked closely with:

● The Account Executive team planning and implementing media plans.

● Nielsen data to report on active flights and ensure successful campaign delivery.

● The Marketing and Traffic departments to ensure that all efforts were implemented appropriately.

● Linear, addressable, and digital platforms.

Early Career - New York Metro Area

Director of Online Content - Massapequa News April 2010 - May 2017 Intern - OCD Media June 2015 - August 2015

Education:

CUNY Queens College - New York:

● Bachelor of Arts, Media Studies December 2016

● Bachelor of Arts, Film Studies December 2016

Trade Desk Edge Academy Certifications:

● Data Driven Planning December 2021

● Marketing Foundations December 2021

Relevant Skills:

• Team Leadership • Media Sales • Campaign Optimization • Client Strategy • Publisher Development • Programmatic Advertising • Audience Targeting • Revenue Forecasting • OTT/CTV • Multicultural Advertising • Project Management • Tableau • Google Ad Manager • Nielsen • Comscore • Foursquare • Experian • Crossix • Acxiom • Alliant

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