Management Consultant

BHAVISHA PRAJAPATI

************@*****.*** Atlanta +1 (281) 932 – 6805 LinkedIn Portfolio

WORK EXPERIENCE

CXG Atlanta, GA

Luxury Brand Evaluator (Gucci, Ferrari, Diptyque, Christian Dior, Louis Vuitton and Tiffany & Co.) 4/25 – Present

• Evaluated in-store, call, chat & omnichannel touchpoints in the $350B luxury market; identified service gaps (client acknowledgment, storytelling, omnichannel flow, cultural tone) & delivered strategic CX/CRM recommendations DELOITTE Atlanta, GA

Consumer Strategy - SCADpro sponsored course 9/24 – 3/25

• Conducted one-on-one interviews with 10 frequent travelers and surveyed 80+ respondents, developing consumer personas and mind maps to improve government services for the $1.4 billion U.S. National Park Services

• Enhanced trust among 12M consumers for a $11.58B government public health agency through in-depth consumer persona and competitor research, providing recommendations for social media posts and stories SAVANNAH COLLEGE OF ART AND DESIGN Atlanta, GA

Graduate Mentor & Teaching Intern 10/23 – 12/24

• Improved by an average of 2 points, GPAs for 8 academically struggling mentees through one-on-one guidance

• Created a syllabus and grading rubric and conducted 1 interactive lecture with industry-based activities to facilitate practical understanding, improving over 20 students’ performance by 10% through extra help sessions Iconic Womenhood X SCADpro (Women’s empowerment brand) Atlanta, GA Brand and Digital Marketing Strategist 1/23-3/23

• Analyzed 8.5K data points from engagement metrics and feedback to confirm African American working women as the key demographic, refining brand identity to gain 15K social media followers

• Achieved 20% increase in engagement by working with graphic design team to revamp the theme and content of official social media sites and the website to align with customers' mindset and personality HOUSE OF DEVI - MY FERRIES LLC, (Indian Inspired Jewelry start-up) Houston, TX Jewelry Design Advisory (Freelance Hybrid) 1/22 – 6/23

• Reduced costs and time 15%, saving $100 per product by introducing automation to streamline prototyping which reduced manual rework, minimized material waste, improved precision and reduced rejection rate

• Generated $22K sales in 8 months by leading a team of 7 to establish revenue streams online & through exhibitions SILVERSTONE (Silver Jewelry start-up) Indore, MP

Business Development Strategist (Freelance remote) 11/20 - 8/22

• Increased revenue by 15% by reducing manufacturing contracts by 40% through negotiations, while maintaining the selling price

• Improved consumer retention rate 30% by establishing after-sales services communication process, including cleaning, repairs, resizing, warranties, buyback programs, and personalized & planning new assortments ABD DIAMONDS PVT. LTD., (Lab-grown diamond manufacturers starting new jewelry brands) Ahmedabad, GJ Jewelry Design and Business Innovation Manager (Freelance Hybrid) 1/22 - 8/22

• Drove a 25% increase in sales and 15% boost in repeat business within six months by analyzing competitor markets and consumer needs to develop an alternative brand story for sustainable diamonds as everyday jewelry

• Exceeded export sales by 40% by establishing partnerships with distributors and retailers in Germany, USA, Canada, Hong Kong, and Singapore

FINNATI – DIAMOND BOUTIQUE, (High Jewelry Startup) Ahmedabad, GJ Jewelry Designer & Merchandiser 2/21 – 12/21

• Reduced excess inventory 20% & material wastage by $30K, increasing profit margins by 10%, by leading a team of 4 to identify underutilized gemstones, & encouraging the design team to create new trends with excess inventory EDUCATION

MFA – Luxury and Brand Management 6/22 – 3/25

Savannah College of Art and Design - De Sole School of Business Innovation Atlanta, GA 3.4 GPA: SCAD Honors – Academics Award & SCAD Honors- Achievement Award Bachelor of Design - Fashion and Lifestyle Accessory Design 7/16 – 7/20 National Institute of Fashion Technology (3.2 GPA) Gandhinagar, India

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