Go-To-Market Vice President

Shawn M. Cahill

617-***-**** ● **************@*****.***

PROFESSIONAL HIGHLIGHTS

Motivated by impact. Experienced strategist, product creator, innovator and merchant. Passionate about creating and executing consumer-centric strategies that re-define markets and drive significant financial growth.

STRATEGY & TRANSFORMATION PRODUCT & MERCHANDISING

● 11+ years of corporate strategy, private

equity and transformation / turnaround

experience

● Industry experiences: consumer products,

sports, airlines, hospitality, retail,

technology and distribution

● Functional experiences: go-to-market,

strategic planning, due diligence, new

market entry, operations, cost

rationalization and organizational structure

design

● 14+ years of product, merchandising

and innovation leadership roles

● Track record of exceeding revenue, gross

margin and market share targets in all roles

● Leading award-winning innovation teams

● Creating merchandising assortment

strategies for wholesale and direct to

consumer markets

● Developing global sourcing strategies

PROFESSIONAL EXPERIENCE

RETREAT45 ADVISORS Advisor. 03/18 – current. Columbus, OH.

● Co-founder of a strategy, product and brand consultancy focused on growth entities in retail, footwear, consumer products and media.

● Partnering with Reborn Designs to support multiple early-stage entrepreneurs to develop and launch footwear brands in 2025. Scope includes defining consumer muse, branding, product creative direction, mission-vision-position, marketplace segmentation, three-year product roadmap and go-to-market process and execution.

● Partnered with the CEO, President and Head of Product at REEF in 2024 to develop men’s sneaker market strategy, including creative direction, product range architecture, line plan, marketplace segmentation, color strategy and three-year financial plan. Partnered with external and internal resources to brief, develop and bring to market two collections targeting SU25 launch.

● Engaged by the VP of Consumer Commerce at ESL FACEIT in 2024 to improve profitability for the apparel & accessories business. Developed a three-year financial plan, distribution plan and end to end strategic gameplan process to achieve the profitability target. Briefed in new product lines for FAHO25 and SPSU26.

HAYWORTH ATHLETIC Chief Product Officer, Advisor. 10/23 – current. Austin, TX.

● Brief and develop the brand’s first ever apparel line, targeting June 2025 delivery.

● Partner with co-founder to develop and deliver pitch deck to investor community. RITE AID Vice President, Enterprise Initiatives & Transformation. 02/24 – 01/25. Columbus, OH.

● Led team dedicated to identifying and executing critical strategic initiatives to accelerate emergence from Chapter 11.

● Developed a new organizational structure to deliver significant cost savings and operational efficiencies within 12 months.

● Led an initiative to develop and test a new store format to improve front-end productivity, reduce shrink and optimize operating costs. Managed a cross-functional team to open pilot stores in 8 months. Developing a plan for an additional 100+ stores by the end of 2025.

● Utilized McKinsey RAMP framework and WAVE functionality to identify, execute, track and report on performance of enterprise initiatives.

DSW Sr. Vice President, GMM, Men’s, Women’s Athletic & Kids. 11/21 - 10/23. Columbus, OH.

● Led 40+ person team of buyers and merchants to drive record revenue, gross margin and operating profit.

● Partnered with store operations and digital teams to launch new warehouse and digital retail concepts.

● Co-created commercial and assortment strategies with owned and national brands.

● Led creation of Le Tigre footwear & partnered to create launch and brand strategy. SAUCONY Sr. Vice President, Head of Global Product & Innovation. 04/19 - 11/21. Waltham, MA.

● Led 30+ person Global Footwear, Apparel, Human Performance and Innovation teams.

● Drove a financial turn-around with record quarterly revenue and gross margin.

● Created brand strategic and financial plans with supporting merchandising and innovation plans.

● Led Wolverine Worldwide Sustainability and Supply Chain 2.0 Initiatives.

● Won 50+ product awards, including Runner’s World Editors’ Choice Winner. NIKE Sr. Director, Core Performance, Men’s Training, Soccer. 08/12 - 10/18. Beaverton, OR.

● Led 20+ person Product Marketing teams for Men’s and Women’s Training, Running, Basketball and Global Football.

● Created category strategic plans and reported results to Nike, Inc executives.

● Exceeded annual revenue, gross margin dollars and gross margin percent targets in all roles.

● Partnered with Nike athletes, including Cristiano Ronaldo, Neymar and Kobe, on product creation.

● Nike Maxim Award winner – It Is Our Nature to Innovate, for the launch of Superfly and Magista. NIKE Sr. Strategic Planning Mgr, Corporate Strategy, Global Football. 02/10 - 08/12. Beaverton, OR.

● Led strategic planning process and initiatives for Nike, Inc. and for Global Football (Soccer).

● Presented strategies and results to Nike, Inc executives, including the Board of Directors. NATIONAL BROADBAND TASKFORCE (FCC) Manager. 08/09 - 01/10. Washington, DC.

● Member of a federal taskforce to develop a plan to provide nationwide access to broadband. BAIN & COMPANY Consultant. 07/06 - 08/09. Boston, MA.

● Led general practice and private equity diligence teams to develop strategic planning initiatives for retail, distribution, luxury brand and media clients.

WALMART.COM Manager. Summer 2005. Brisbane, CA.

MCKINSEY & COMPANY Analyst. 01/01 - 08/04. Atlanta, GA. ERNST & YOUNG Analyst. 08/99 - 01/01. Chicago, IL. BOARD EXPERIENCE

HAYWORTH ATHLETIC Board Member, Product Lead. 11/23 – current. RETREAT45 ADVISORS Board Member and Co-Founder. 03/18 – current. EDUCATION

TUCK SCHOOL OF BUSINESS AT DARTMOUTH, Master of Business Administration. 08/04 - 06/06. GRINNELL COLLEGE, BA Economics & History. 08/95 - 05/99.

● Four year Varsity soccer player, two-year Captain

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