Brand Marketing Executive

Jennifer K. Boulet

*** ******* ******, *******, ** 06851 203-***-**** ***********@*****.***

ttp://www.linkedin.com/in/boulet-jennifer/ Marketing Portfolio: Gartner Marketing Portfolio: Timex Group PROFILE SUMMARY

Brand Marketing Executive and transformational leader with a distinguished record of redefining brands, scaling growth, and driving market leadership across global industries. Renowned for crafting visionary brand strategies rooted in data, culture, and customer insight—delivering exceptional results across digital, experiential, and Omni channel ecosystems. A catalyst for innovation, known for building brand equity through compelling storytelling, precision targeting, and agile execution. Expert at guiding high- performing teams and influencing C-suite stakeholders to align brand purpose with business goals. Passionate about elevating brands to their highest potential through bold thinking, operational excellence, and a relentless focus on measurable impact.

SKILLS HIGHLIGHTS

Global Brand Strategy Development International Marketing Execution Brand Positioning & Messaging Cross-functional Leadership Digital & Social Media Marketing Market Research & Consumer Insights Retail & In-store Marketing Product Launch Execution Event Planning & Management Omni-Channel Marketing Budget Management/Financial Planning Client Relationship Management Competitive Market Analysis Influencer & Partnership Marketing Content Development & Strategy Sales Support & Alignment

Project Management & Execution User Experience & Retention Technical Skills:

● Salesforce Jira Agile Figma Concur Trello Monday Thryv Sugar

● MS Projects Google Ads Microsoft Suites Paid Media

● WordPress Canva Intranet Sprout Khoros Power BI QuickBooks

PROFESSIONAL WORK EXPERIENCE

Freelance Norwalk, Connecticut

Director/ VP of Brand Marketing & Development January 2023 – Present Clients: SoNo Academy/Salon Etre, H2 Capital, Silverpoint Capital, Hightower Restoration Services, Skybox Collectibles

● Brand Strategy & Leadership: Spearheaded comprehensive re-branding efforts across multiple organizations, aligning brand identities with core values, strategic goals, and market positioning. Delivered end-to-end brand development, from market research and identity design to creative direction and brand guidelines.

● Creative Direction: Directed the production of high-quality assets, including logos, websites, and marketing content and organization and sales enablement resources, ensuring a cohesive and compelling brand presence across all touch points. Led teams in executing design, graphic design, and copy writing to bring brand visions to life.

● Data-Driven Brand Optimization: Utilized advanced analytics and customer insights to continuously refine marketing strategies, measure campaign performance, and optimize brand positioning, leading to increased engagement and market traction.

● Revenue Growth & Strategic Partnerships: Drove business development initiatives that resulted in a 100% revenue growth within one year for a key client. Identified and capitalized on market opportunities through strategic partnerships and a customer centric approach to sales and marketing.

Gartner Inc. Stamford, Connecticut

Senior Brand Marketing Manager Senior Events Manager September 2015 – December 2022

● Implemented a data-driven approach to a data-driven approach to Enterprise Software reviews and ratings by designing a new product for Gartner that analyzed thousands of user reviews. This initiative played a crucial role in pinpointing organizational challenges and specific needs, leading to a remarkable 25% increase in Gartner sales.

● Established and executed the value proposition and communication strategy for Gartner Peer Insights across various departments, including R&D, sales enablement, event sponsorship sales, and internal stakeholder engagement. Collaborated with upper management to align on OKRs and KPIs, surpassing quarterly objectives.

● Collaborated cross-functionally with Design and Corporate Marketing (CMO) to create the Gartner Peer Insights website and internal portal for R&D and Sales Enablement. Managed programs and projects in alignment with global acquisitions, establishing messaging, content creation, and training initiatives for both internal and external stakeholders.

● Conducted thorough analyses of campaign performance against established goals for ongoing reporting and marketing leadership visibility. Developed operational best practices around planning, media investment management, systems, and tools, streamlining measurement processes.

● Led product development and analytical teams using Agile methodology, partnering with the Scrum Master and Scrum teams to refine the methodology and enhance the site for user and vendor adoption.

Swiss Watch International Aventura, Florida

Global Brand Director July 2013 – July 2015

● Developed and executed SWI-owned brand marketing and sales strategies to meet fiscal sales targets in both B2C markets and key B2B accounts. Oversaw marketing programs aimed at driving growth for distributors and resellers.

● Led the global implementation of brand strategies, focusing on creating compelling brand narratives, positioning, and enhancing brand awareness. Executed marketing plans across all digital channels in collaboration with eCommerce, global sales, and leadership development teams.

● Assessed B2B programs to ensure alignment with overall business objectives and marketing strategies, evaluating factors such as content creation, communication, ROI, brand synergy, visibility potential, and execution requirements.

● Conducted consumer and market research, competitive analyses, and interviews to identify insights, barriers, and opportunities while maintaining ongoing communication with partners and business development teams.

● Developed and implemented strategic global sourcing and procurement strategies, forging alliances with key suppliers to enhance cost efficiency, product quality, and timely delivery of goods.

● Ensured that all media objectives were met within budget by reviewing and approving media plans, thereby achieving goals while adhering to budget constraints.

Timex Group New York, New York

Global Brand Manager January 2007 – December 2012

● Held leadership in managing brand identity, positioning, and digital marketing initiatives, ensuring effective communication and implementation. Managed product development, FOB, value engineering and time management across all brands.

● Collaborated directly with the Product/Design office in Hong Kong and Switzerland to establish and maintain a cohesive product line and calendar, which included negotiating costs and value engineering.

● Executed ongoing digital media campaigns to drive business development growth, utilizing press toolkits, brand guidelines, seasonal lookbooks, product catalogs, training materials, and PR event planning.

● Worked seamlessly with licensed partners to realize the brand vision, fostering strong relationships with key retailers such as Macy's, Dillard's, Amazon, military channels, and global specialty stores.

● Organized and presented new product lines quarterly at sales events, product training seminars and Market Week for national buyers and international distributors, broadening reach through global sales events.

● Focused on strategic brand positioning and classifications, maintaining continuous communication and presenting product lines to domestic and international sales teams, internal stakeholders, domestic retailers, and international distributors.

EDUCATION

Bachelor of Science: Fashion Merchandising & Apparel Management Finance, GPA: 3.2 Philadelphia University, Philadelphia, Pennsylvania December 2004

CERTIFICATIONS (2021 – 2024)

B2B Sales Gartner Leadership Program

Brand and Marketing Integration Designing a Website Blueprint Creating Communication Strategies Digital Marketing Lead Generation

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