Social Media Customer Engagement

Resume Summary

•Accomplished marketing professional with 20+ years of experience across various sectors, including Commercial, Enterprise, Nonprofit, SLED and Federal Government

•Expertise in customer advocacy program legal compliance and management, content design and development, customer engagement, and project performance oversight from start to finish

•Strong written and verbal communication skills, with the ability to deliver clear, concise updates to stakeholders

•Proven ability to prioritize and delegate tasks while consistently meeting deadlines

•Recognized for fostering positive relationships with clients and colleagues, maintaining a calm and solution-oriented approach under pressure

Professional Experience

Customer Advocacy Manager

Big Sky Communications - July 2021 to January 2025

Delivered high-tech strategic marketing services to global companies, including customer marketing, program strategy, infrastructure consulting, PR support, and customer gifting and appreciation

Led initiatives in marketing, PR, creative services, social media and AI to enhance customer engagement

Planned and execute industry events, providing onsite support and strategic direction

Developed relationship development with client sales teams and customers, identifying opportunities for advocacy and marketing activities

Conducted in-depth customer interviews to capture success stories and insights

Collaborated with writers, contractors, and design teams to produce high-quality, impactful content

Managed content development and management through Seismic, RO Innovation, and Influitive platforms

Tracked program success, monitor review platforms (i.e., Gartner, TrustRadius), and report on performance

Acted as the primary liaison for high-value accounts, ensuring seamless communication and program updates

Senior Customer Reference Program Manager/Business Development Manager

Ivanti (acquired Cherwell Software March 2021) - January 2018 to July 2021

•Managed the global Cherwell Customer Reference Program, overseeing relationships with 500+ customers

•Supported Sales and RFP Team on new business opportunities

•Assisted Customer Success Team with renewals and customer outreach

•Partnered with Marketing Team on advocacy campaigns, social media activity, analyst reviews, marketing events and management of the CAB

•Collaborated with multiple internal departments: legal, product support, operations, accounting, Salesforce administration, sales, product marketing, field marketing, marketing automation, customer success, customer experience, and solution engineering

•Ensured compliance with legal guidelines to maintain customer comfort and trust in advocacy programs

•Led the implementation of ReferenceEdge tool across the organization, streamlining program management

•Leveraged technology and social media to optimize marketing opportunities and expand brand visibility

Sales Marketing Assistant

N2Publishing - September 2016 to December 2017

•Assisted local publisher in creating content and developing relations with local businesses for community and real estate magazines

Public Sector Enterprise Inside Sales Representative III

Hewlett-Packard Company - July 2006 to December 2009 (office closed)

•Sold strategic enterprise solutions to K-12, Higher Education and State & Local Government (SLED) sectors

•Consistently exceeded personal sales quota, achieving a record $26M prior to the closure of the HP office in 2009

Education - B.A. University of Wisconsin Oshkosh

•Accredited to Excellence in Journalism and Mass Communications

Major: Journalism with Advertising/Public Relations emphasis

Major: Spanish

•University Scholar/Dean’s List

Volunteer

Academy School District 20 - September 2013 to Present

•Assist teachers and coaches

•Plan, promote and facilitate school activities and community-wide events

•PTA Member

YMCA of the Pikes Peak Region and Academy Little League - August 2013 to Present (Head Coach and Team Parent)

•Provide an enjoyable and safe sporting experience for preschoolers and school-age children while they learn individual and team games skills, sportsmanship and fair play

MOMS Club of Colorado Springs Membership Vice President/Field Trip Coordinator - July 2010 to 2013

•Promoted membership to non-profit group, publicize the group to the community and assisted the treasurer in collecting dues

•Led the monthly community field trips for mothers and their children

Spanish Community Center (Milwaukee, WI) - February 1998 to June 1999

•Tutored U.S. Citizenship and taught Driver’s Education

Achievements

•Cherwell Value Award winner for Q4 2019

•Recipient of 3 Cherwell Value nominations: 2 for Humility in 2019 and 1 for Heart in 2020

•ITIL Foundations Certification in IT Service Management 2018/PeopleCert

•Completed Social Selling Mastery 2018

•Recognized by U.S. Sales Manager for selling over $2 Million (HP 3rd Quarter 2009)

•Award of Excellence, MVP (HP 4th Quarter 2007)

•Numerous Certificates of Excellence Awards (HP 2007)

•Received recognition for incredible teamwork on Gander Mountain account (ADVO)

•Organized and facilitated the HM Graphics Annual Health Fair for 3 years

•Kappa Tau Alpha (National Honor Society in Journalism and Mass Communications)

•Won first place in the NSAC: AAF College World Series of Advertising (American Red Cross)

•Studied and taught English in Mexico

Interests

•Outdoor activities, sports, swimming, cooking and traveling

•Charitable walks and runs throughout the community

•On-going blood donor for Vitalant Blood Center

•Spending time with family and friends

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