Marketing and Insurance Professional

PROFESSIONAL EXPERIENCE

MONTAGE MARKETING GROUP; WASHINGTON, D.C. 2023-2025

Client Services: Director; February 2023 – February 2025

Account Direction & Business Development

•Spearheaded account direction and team management for 5+ YoY clients, including local government, Center for Disease Control, Federal Trade Commission, United States Field Army Band, United States African Development Council, and other non-profit and small business organizations

•Conducted full-cycle program management for client projects by liaising with internal and external partners leading to the development of concepts, content, strategic plans, campaigns, conferences, events, and other marketing and communication elements using software such as Wrike and Sharepoint

•Successfully lead cross-functional teams in the planning and execution of business development strategies by responding to RFPs, winning proposals, leading to the acquisition of 5+ yearly projects and 3+ multi-year awards and counting

•Prepared monthly reports on activities, budgets, and results of the marketing program and present to key stake holders both internal and external

Team Management

•Directed and managed team assignments and personnel to ensure hours and projects stay on tasks

•Conducted training, mentoring, and development initiatives for team members

•Approved timesheets and coordinate workflow management efforts by strategically assigning projects and tasks to team members

GEICO INSURANCE COMPANY; CHEVY CHASE, MD 2014-2022

Event Marketing: Supervisor II; May 2019 – December 2022

Program Management

•Managed External Agency Relationships to develop 10+ concurrent tours totaling 500+ events yearly; developed long term partnerships with music programs, gaming conventions, comic cons, motorcycle partnerships and variety of others; negotiated master service agreements, and sunset programs as priorities changed

•Increased lead captures by 10% which translated to a positive increase in new business sales by funneling hot leads to internal and local agent sales teams

•Supervised a team of Direct Reports and oversaw a 10 Regional Office Event Program, focus on development of regional divisions of the company; align goals with regional management for increased productivity

•Maintained NASCAR Partnership including signage placement, media buy approvals, creative approvals, and auditing agencies

•Built and developed partnership with Country Music Association to create a digital program and tour to 20+ different music events, bringing the CMAs to life for music event attendees; including sweepstakes development

Strategic Oversight

•Aligned Event Activation schedule with company goals to grow profitable markets; using business results and metrics; identify developing target markets to expand business reach

•Developed new tours, including Local Agent & DEI focused tours to better serve consumer needs in under penetrated markets, while developing on site creative that appeal to these audiences

•Collected and maintain 1st party data retrieved by onsite lead collection and microsite integrations to build a customer data set to remarket to consumers

Budget Oversight

•Built and forecasted $20MM+ overall budget with responsibilities including reporting overall spend monthly and quarterly for multiple lines of business through use of Microsoft Excel and Microsoft Suite

•Maintained accuracy with spend and identify opportunities to increase spend efficiently or decrease according to business needs

•Assigned discretionary budgets to low penetrated markets and key focus markets to develop and maintain new and existing business using historical performance data

Digital Marketing – Affiliate and Paid Search: Marketing Buyer; September 2018 – May 2019

•Managed 15+ online click and lead generation affiliate and paid search campaigns focusing on Auto, Cycle, Homeowners, & Retention initiatives through multiple platforms including Google AdWords and Bing Ads

•Maintained campaign costs weekly to verify monthly spend projections to $70MM+ planned annual budget while submitting monthly forecast for calibration

•Additional responsibilities included: compiling and delivering weekly/monthly performance reports, creating monthly presentations to present to applicable teams and upper management, conduct A/B tests and measure for improvements, and serving as Ad Hoc team member for all things relating to our Affiliate Partnership program

Event Marketing: Marketing Buyer; June 2017 – July 2018

•Sourced and procured equipment including, tents, banners, and various other items for event activations company-wide for various departments

•Managed product purchases and creative approvals for company facing store; work with vendors to source and purchase promotional product for event giveaways

•Developed and implemented a website user interface for a new company-wide initiative to be used to collect data, photos, and additional information for reporting purposes

Event Marketing: Marketing Coordinator; July 2016 – June 2017

•Assisted in communication with partners including coordination of deliverables, negotiations, and day to day decisions

•Coordinated and executed annual summit of 20+ members from regional offices. Summit included event coordination, speaker recruitment, venue securement, product purchases, agenda & session development, and travel & lodging booking

Claims and Liability: Auto Damage Adjuster; December 2014 – July 2016

•Inspect and assess vehicle damage ranging from minor fender-benders to extensive damage including total losses

•Estimate the cost of vehicle repairs, explain equitable settlements, and issue payments

FARMERS INSURANCE GROUP; GRAND RAPIDS, MI 2012-2014

Claims Liability: Office Claims Representative; September 2013 – July 2014

•Investigated and conducted liability determination by obtaining statements, photos, and setting up field appointments when necessary, by communicating and setting up appropriate expectations with clients

•Offered settlement determinations, set up repairs, and practiced negotiation techniques to effectively and efficiently expedite claims processes for all parties involved

•Worked directly with clients, attorneys, and medical providers, to address referrals with issues and concerns with coverages, repairs, and injuries

Customer Service: Service Advocate; August 2012 – September 2013

•Amended, clarified, and resolved automobile insurance related questions from internal and external consumers

•Reviewed discrepancies and concerns of customers regarding billing, policy changes, and limits of coverages

AMERICORPS; GRAND RAPIDS, MI 2011-2012

AmeriCorps: Literacy Outreach Liaison; August 2011 – August 2012

•Worked within the Grand Rapids Public School systems to coordinate, engage, and educate students and mentors through reading and literacy initiatives developed by the Schools of Hope program

•Supervised and facilitated 40+ students with In-School tutoring and After-School programs targeted at improving reading and literacy scores of 1st-3rd graders

•Recruited volunteers through local businesses, colleges, and community organizations to participate in mentoring programs through various techniques including social media outputs, events, and presentations

EDUCATION

GRAND VALLEY STATE UNIVERSITY; ALLENDALE, MI

Bachelor of Arts in Interdisciplinary Studies; Emphasis in Counseling

UNIVERSITY OF MARYLAND GLOBAL CAMPUS; ONLINE

Business Class Supplement: Macro Economics, Accounting I & II, Speech, Marketing Principles, and Business Law

TECHNICAL SKILLS

Microsoft Office (Word, Excel, PowerPoint, Access, OneNote) / Sprinklr / Workday Financials / Oracle / Meltwater/

Salesforce / Google Analytics / Google Workspace (Docs, Slides) / Wrike / VFairs / Slack

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