Sales Enablement Senior

Barry Ballentine

Wetumpka, Al ***** *************@*****.***

334-***-**** www.linkedin.com/in/barryballentine

Summary

Senior Sales and Enablement Manager: Strong Manager with progressive leadership experience. Proven ability to develop and implement scalable training and onboarding programs that drive sales performance and operational efficiency. Adept in leading national CRM launches, designing instructional content, and managing cross-functional initiatives to align sales strategies with business objectives. Known for delivering measurable impact through team development, sales enablement, and technology adoption across diverse field organizations.

Professional Skills

Sales Enablement Strategy

Field Sales Coaching & Development

Salesforce & Microsoft Dynamics 365

Sales Technology Adoption & Training

National Onboarding Program Management

Instructional Design & Curriculum Development

Coaching

Training Needs Analysis

Team Performance Optimization

Leadership Development Programs

Cross-Functional Project Leadership

Learning Management Systems (LMS)

Virtual Sales Training

Professional Experience

Senior Sales and Enablement Manager 2019 to 2025

Everon Solutions Wetumpka, AL

Directed enterprise-wide sales enablement initiatives and cross-functional training strategies to drive adoption, performance, and organizational alignment across national teams.

Managed National launches of Salesforce Lightning, enhancing platform adoption and operational efficiency from 30% to 85% over tracking in the first year.

Designed and executed CEU-accredited onboarding programs for Salesforce and CPQ from 6 months to 30 days.

Developed comprehensive training materials supporting Merger and Acquisition integration initiatives of 22 companies from 2020 to 2023, Focused on Change Management, CRM adoption and all sales processes from Prospecting to contract integration through Installation

Co-developed adaptive sales strategy and prospecting courses during COVID-19 to mitigate market disruption.

Created, designed and rollout of Commercial Sales Manager training, strengthening leadership readiness of over 80 District offices.

Sales Readiness and Enablement Manager 2017 to 2019

ADT Security Services Inc. Atlanta, Ga.

Architected high-impact onboarding, training, and performance tracking solutions aligned to organizational growth and market demands.

Developed ADT’s new hire onboarding curriculum accelerating sales rep ramp-up and early-stage productivity from 90 days to 30 days.

Leveraged multimedia platforms to engage learners and reinforce mission-critical content.

Created and maintained dynamic training resources to reflect changing market conditions.

Implemented performance tracking protocols for managers and reps to uncover trends and development needs, Using Power BI to Identify District below 70% to plan.

Managed deployment of Business and Commercial QuickStart programs to support new hire readiness at scale.

Created a 1 on 1 Manager coaching program to help bring clarity to each manager’s line of business. This created a better understanding of what needed to be focused on for both the Sales Manager and the Rep.

Regional Field Support Specialist 2016 to 2017

Mid-North Region

As a Regional Field Support Specialist, partnered with sales leadership to identify performance gaps, deliver targeted training, and implement strategies to elevate district-wide results.

Coached frontline sales managers and representatives to improve individual and team effectiveness.

Collaborated with regional leadership to execute performance improvement initiatives across all sales channels. This collaborated effort helped identify Districts that were falling behind in their sales targets. This allowed us to target training for underperforming district teams, improving consistency in field execution and increasing productivity by 12% in targeted Districts

Deployed targeted training for underperforming district teams, improving consistency in field execution and increasing productivity by 12% in targeted Districts

Developed structured manager-rep cadences to strengthen field coaching and accountability.

Delivered in-field prospecting, product, and process training to reinforce best practices.

Coordinated with cross-functional partners to ensure compliance with service delivery standards.

Regional Performance Improvement Manager 2014 to 2016

Atlanta, Ga

Led design, delivery, and refinement of sales training programs, driving onboarding success, territory planning, and product launch readiness.

Created and deployed sales training solutions across classroom and field environments for each business channel.

Redesigned onboarding protocols ensuring faster integration and early-stage success for new hires.

Contributed to implementation a territory management training model to enhance planning capabilities.

Facilitated manager and rep development through live instruction and hands-on coaching sessions.

Delivered in-field ride-along to reinforce selling strategies and improve execution quality.

District Sales Manager – Business 2012 to 2014

Atlanta, Ga

Directed regional sales operations, developed high-performing teams, and executed strategies to dive stainable growth in revenue and market share.

Built and led a unified sales team from diverse individual contributors to exceed performance goals.

Implemented technology-driven sales strategies via Salesforce and mobile platforms to enhance efficiency.

Achieved year-over-year growth in unit production through disciplined coaching and performance management.

Drove consistent gains in technology solution sales through targeted enablement efforts.

Recognized with the Centurion Club Award for excellence in district-level sales performance.

Education

Some College (No Degree) in Business Communication 2yrs

Auburn University of Montgomery Montgomery, Al

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