Product Marketing Executive

JAMES HSU

********@*****.*** 714-***-****

www.linkedin.com/in/jameshhsu

GLOBAL MARKETING EXECUTIVE

STRATEGIC GLOBAL LEADER MARKET DEVELOPMENT I GROWTH DRIVER Global MedTech leader with over 15 years of extensive experience in strategic planning, business analysis, and relationship management. Proven record of profitability and achievement in leading cross-functional teams to launch, grow, and develop strategic business solutions. Known for a strategic global perspective and collaborative leadership approach. Thrive on building high-performing teams and fostering a growth-oriented environment. Focused on achieving profitability and delivering impactful business solutions. Ready to bring a wealth of experience and a fresh perspective to your organization. Core Competencies

− Market Planning and Strategy − Service Program Planning / Management

− Strategic Development / Implementation − Product Marketing Management

− Software & Technology Products − Business Alliance Development

− Project / Program Management − Team Building / Leadership Skills PROFESSIONAL EXPERIENCE

JOHNSON & JOHNSON, MEDTECH, CSS., Irvine, CA 1/2022 – 12/2024 Marketing Executive, Digital Solutions and Service Portfolio Led development and execution of marketing strategy for Electrophysiology digital solutions platform and service solutions portfolio to achieve defined business objectives. Led financial performance of service programs portfolio and management of commercialization for new digital solution introductions.

• Guided programs direction by engaging with Key Opinion Leaders (KOLs), exploring unmet needs and market opportunities, and collaborating with R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams.

• Executed sales program, achieving 130% to plan commercialized value-based program.

• Demonstrated strategic agility by rapidly adapting marketing campaigns in response to competitor actions, driving value-based service programs from 40% to 60% customer penetration.

• Engaged Key Accounts team to target academic accounts, leading to 281% penetration growth over 2 years.

CANON MEDICAL SYSTEMS CORP., Tokyo, Japan 1/2018 – 12/2021 Group Manager, Strategic Global Marketing

Collaborated with Interventional Imaging and X-ray business unit at HQ to build Strategic Global Marketing and Service plans. Ensured marketing launch, communications, and roadmap plans followed strategy and objectives as mapped. Continuously drove and increased brand awareness and customer mind share through creative physician partnership programs.

• Developed and implemented both upstream tactical and strategic downstream solutions, marketing plans for customers / sales and guaranteeing programs supported business unit objectives financial goals.

• Managed critical projects, reaching global launch objectives of NPI 120%+ to plan. JAMES HSU ********@*****.*** PAGE TWO

CANON MEDICAL SYSTEMS CORP (Continued)

• Orchestrated critical customer feedback from global teams, ensuring technology development plans aligned to regional market segments and resulting in 25%+ in global sales.

• Analyzed strategy, optimizing to 6X ROI in NPI launches for global imaging franchise. MEDTRONIC, Neurovascular, Irvine, CA 1/2015 – 1/2018 Global Group Manager, Hemorrhagic Stroke Solutions Partnered with US and global field sales forces to understand current state of market. Executed field-based marketing programs through maximized physical presence in field and virtual support to highest degree.

• Developed outstanding credibility and strong relationships with KOL physicians that championed product portfolio of stroke solutions with clinical field specialists through product, procedural, clinical, and competitive knowledge.

• Collaborated with other key functional stakeholders closely, verifying development and execution of comprehensive marketing / product strategy.

• Launched 3 pivotal iterations of key flow diverter, achieving 38% YOY growth.

• Engaged clinical field teams with physician partnership programs, accomplishing 92% physician product adoption in first 12 months.

• Implemented physician engagement programs, growing market share to 65%. BIOLASE, INC., Irvine, CA 2011– 2015

Global Product Marketing Manager

Managed new product and service line programs for the diagnostic imaging and 3D planning product lines, overseeing the product development process from initial business case development to the transfer into business development growth and sustaining operations.

• Instrumental in planning launch portfolio execution of over 600% revenue initial year

• Successfully executed new product roadmap deliverables resulting in $6M revenue. PHILIPS HEALTHCARE, Diagnostic Imaging, Irvine, CA 2004-2011 Senior Program Manager, Service Marketing

Collaboratively led the value-based service development, management, tracking and forecasting of Service Marketing programs for complete modality upgrades, programs, and promotions for imaging division to achieve business revenue targets.

• Achieved 129% of zone revenue target for overall year-to-date revenue in first year

• Minimum 30% year-over-year revenue growth six straight years.

• Built and drove value-based service program from $6M to >$50M P&L nationally. EDUCATION

Bachelor of Science (BS), Psychobiology, University of California, Los Angeles, CA Certification, Artificial Intelligence in Health Care, MIT Sloan School of Management Certification, Marketing Strategy for Business Leaders, Cornell University Johnson School

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