Digital Marketing Social Media

KING DAVIS

Atlanta, United States 303**-***-*** *196 ************@******.***

WWW: http://www.linkedin.com/in/therealkingdavis

Professional Summary

Experienced Digital Marketing Director with a strong track record in enhancing brand visibility and driving strategic initiatives. Skilled in content creation, strategic planning, and audience engagement, delivering impactful marketing campaigns. Proven leader in directing cross-functional teams to achieve exceptional productivity and task efficiency. Skills

Digital marketing and analytics

Event planning and management

Content strategy and creation

Team leadership

Lead generation and sales

Art direction and branding

Customer service and relations

Public relations and negotiation

Microsoft PowerPoint and WordPress proficiency

Social media management

Email marketing campaigns

B2B strategies

SEO and PPC optimization

CRM software expertise (HubSpot, Salesforce)

Budget management

Influencer marketing

Client relationship management

Experience

DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT 08/2019 - 02/2025 The 95 Agency - Atlanta, GA

Directed brand strategy and development, driving client growth from startups to enterprises. Managed client accounts from strategy to execution, ensuring seamless campaign implementation. Spearheaded influencer marketing campaigns, boosting brand visibility across digital platforms. Led cross-functional teams in executing impactful campaigns, reaching diverse audiences. Rebranded over 200 brands, resulting in a 35% increase in sales through tailored strategies. Executed comprehensive digital campaigns including social media, email marketing, SEO, and paid advertising. Launched integrated CTV advertising campaigns on platforms like Hulu and ESPN, enhancing visibility. Oversaw global marketing efforts, significantly increasing brand awareness and engagement internationally. Planned events such as trade shows, conferences, workshops or seminars in order to promote brand visibility among target audiences.

Lead efforts towards building strong relationships with customers by utilizing CRM systems; maintained an up-to-date database of prospects and clients.

Produced reports detailing progress made toward achieving short-term and long-term goals; presented findings during monthly meetings with senior leadership.

Oversaw all aspects of website design including user experience optimization to ensure maximum conversion rates. Conducted competitive analysis to identify opportunities for improvement in current business processes or products and services offerings.

Developed pricing models using cost-benefit analyses; ensured prices were set at levels that maximized profits while maintaining competitiveness in the marketplace.

Created and executed a comprehensive digital marketing plan including SEO and SEM, content creation, email campaigns, social media management, and web analytics. Identified potential partners who could help expand the reach of the organization's services into new markets. Monitored industry trends and developed positioning strategies based on insights gathered from market research studies or focus groups interviews.

Established relationships with key accounts by providing excellent customer service; negotiated contracts with vendors for services or products needed for projects. Coordinated cross-functional teams across departments to develop integrated business plans that supported company objectives.

Managed e-commerce operations for 12 brands across retail, beauty, health and wellness, and more—building digital storefronts, streamlining backend operations, and optimizing customer journeys to drive scalable growth. Partnered with external agencies to create effective campaigns that delivered desired results within allocated budgets.

Collaborated with executive team on strategic initiatives related to corporate growth opportunities through mergers and acquisitions or joint ventures activities.

Directed the development of new product launch plans which included market research analysis, pricing strategy definition, promotional planning and advertising budgeting. Cultivated business partnerships to build lasting relationships with internal and external parties. Planned advertising campaigns for online, print and other mediums. Expanded personnel skill sets by mentoring marketing team both individually and in groups. DIGITAL MARKETING CONSULTANT (CONTRACT) 02/2019 - 11/2024 AJ Hospitality Group - Atlanta, GA

Directed marketing and branding strategies for over 10 high-end venues under AJ Hospitality. Crafted brand narratives to enhance customer experiences and highlight venue uniqueness. Managed creative teams for content production, videography, and photography alignment. Oversaw social media strategies, paid advertising, and influencer campaigns to boost engagement. Designed multi-channel campaigns encompassing social media, email marketing, and experiential activations. Created immersive brand experiences that drove foot traffic and fostered loyalty. Organized large-scale liquor events, enhancing brand recognition and customer interaction. Developed loyalty programs that improved retention and encouraged repeat business. DIGITAL MARKETING MANAGER (CONTRACT) 03/2023 - 07/2024 Cascade Skating - Atlanta, GA

Directed marketing and content strategy for Cascade Family Skating, promoting cultural relevance and growth. Revamped social media presence, achieving 45% increase in digital engagement across multigenerational audiences.

Executed digital marketing strategies to enhance brand visibility and foster customer retention. Crafted compelling brand narrative that celebrated historic roots, attracting younger, social-media-savvy demographics.

Managed multi-channel campaigns through social media, influencer marketing, and digital ads to increase traffic. Collaborated with ownership and operations to ensure consistent branding across all platforms. Produced community events, including activation with Atlanta mayor, drawing over 300 attendees. Utilized market insights to develop innovative hospitality-focused marketing strategies honoring Atlanta's legacy. MARKETING AND SOCIAL MEDIA DIRECTOR (CONTRACT) 03/2023 - 03/2024 Bronner Bros - Atlanta, GA

Produced product catalogs for retail and beauty brands, including Bronner Bros products for Jinny Distribution, aligning design and messaging with brand identity to drive consumer interest and increase sales. Directed brand strategy and development, enhancing client growth from startups to enterprise levels. Managed client accounts from strategy to execution, ensuring seamless campaign implementation. Spearheaded influencer marketing campaigns, boosting brand visibility across digital platforms. Led cross-functional teams to execute impactful campaigns, reaching diverse audiences. Developed brand activations, increasing consumer engagement and awareness. Rebranded over 200 brands, driving a 35% increase in sales through tailored strategies and innovative marketing initiatives.

Executed comprehensive digital campaigns, including social media, email marketing, SEO, and paid advertising. Launched integrated CTV advertising campaigns on platforms like Hulu and ESPN, enhancing brand visibility. Oversaw global creative marketing efforts, significantly increasing brand awareness and engagement internationally.

MARKETING DIRECTOR (CONTRACT) 07/2020 - 08/2023

Raven's Learning Haven - Riverdale, GA

Directed creative vision for new website, collaborating with UI/UX and design teams to enhance user experience. Developed social media strategy and content direction, driving growth across platforms. Managed 10-billboard OOH campaign in Atlanta, increasing local awareness and enrollment. Executed PPC campaigns, optimizing reach and conversions to achieve 35% revenue growth. Created visuals for commercial purposes to strengthen brand identity and engagement. Formulated marketing strategy to boost community involvement in Clayton County. Implemented teacher-parent communication solution, enhancing engagement and satisfaction levels. MARKETING MANAGER (CONTRACT) 02/2019 - 07/2023

CO Sushi - Atlanta, GA

Developed and executed strategic campaigns that increased sales and social media engagement. Oversaw marketing, branding, and event planning initiatives to enhance brand visibility. Implemented innovative digital and traditional marketing strategies to attract new customers. Managed social media channels, partnerships, promotional events, and influencer collaborations. Expanded market reach, significantly improving overall brand awareness. Enhanced customer engagement through targeted marketing efforts and successful activations. Retained existing clientele while attracting new customers via effective strategies. MARKETING DIRECTOR (CONTRACT) 10/2022 - 05/2023

Cascade United Methodist Church - Atlanta, GA

Launched Cascade UMC's inaugural marketing department to align strategic initiatives with growth objectives. Spearheaded successful launch of second location in historic Atlanta, boosting visibility through targeted marketing. Directed campaigns focused on homeless, seniors, and children, enhancing community presence and engagement.

Managed marketing campaign for Midtown Campus launch, increasing awareness and promoting community involvement.

Increased attendance by 30% among individuals aged 21-35 through targeted outreach and digital strategies. Oversaw creative direction and content creation across digital platforms to ensure cohesive brand messaging. Enhanced digital presence and brand recognition through data-driven social media strategies and email campaigns.

Fostered partnerships with local leaders to amplify church's community impact through media outreach. DIRECTOR OF MARKETING/ COMMUNICATIONS (CONTRACT) 06/2017 - 12/2019 Fin & Feathers Restaurants - Atlanta, GA

Spearheaded brand development and marketing strategy, establishing Fin & Feathers as a $3 million brand. Executed comprehensive branding, marketing, PR, and event strategies to ensure consistent messaging. Enhanced community engagement through hospitality-focused marketing initiatives and targeted campaigns. Drove higher sales across multiple locations with creative campaigns and experiential marketing efforts. Managed high-profile events with national brands, elevating brand visibility and customer experiences. Developed social media strategies that significantly increased brand awareness and foot traffic. Cultivated strong partnerships with national brands and local businesses to amplify market presence. Education

Full Sail University - United States MASTERS OF SCIENCE SPORTS MANAGEMENT & MARKETING, 12/2017

4.3 GPA

Completed Event Marketing & Fan Experience Course

Completed Sponsorship Activation & Sports Partnerships Course Completed Sports Marketing & Brand Strategy Course Completed Revenue Strategy & Monetization in Sports Course Full Sail University - Winter Park, FL BACHELORS OF SCIENCE BUSINESS MANAGEMENT, 12/2015

3.9 GPA

Completed Principles of Marketing Course

Completed Brand Management Course

Completed Digital Marketing Strategies Course

Completed Consumer Behavior & Market Research Course Completed Advertising & Integrated Marketing Communications (IMC) Course Completed Marketing Analytics & Performance Metrics Course Completed Social Media Marketing Course

Certifications

Hootsuite Social Media Marketing Certification, 10/01/24, Present Sprout Social Media Management Certification, 07/01/23, Present Meta Ads Certification, 05/01/24, 05/31/26

Google Ads Certification, 01/01/25, 01/31/26

Mailchimp Email Marketing Certification, 08/01/24, 08/31/25 Activities and Honors

Pilot School Trainee – Currently pursuing private pilot training, developing discipline, focus, and technical skills Cycling Enthusiast – Regular road and trail biking; passionate about endurance and outdoor exploration Basketball Player – Active in local recreational leagues; team-oriented with strong competitive spirit Avid Hiker – Enjoy exploring national parks and nature trails; committed to fitness and mindfulness outdoors Accomplishments

Featured in French publication Les Jours.FR for impactful branding work within the Atlanta University Center (AUC), highlighting influence on culture and student engagement. Led creative and marketing efforts for the grand opening of a second location of a historic Atlanta-based mega church, managing cross-functional teams to deliver a high-impact launch experience. Recognized by NY Weekly and LA Wire for standout marketing strategies and thought leadership in digital branding and creative direction.

Designed the first AI-generated creative campaign for a major Atlanta event at the Georgia World Congress Center, earning regional acclaim and praise from top corporations, event organizers, and attendees. References

References available upon request.

Contact this candidate