Social Media Project Management

Elizabeth K. Hickman

**** **** ****** **. 202-***-****

Virginia Beach, VA 23454 *********.*.*********@*****.*** Summary: Summary:

Strategic and adaptable communications professional with over a decade of experience delivering digital media, content strategy, and marketing support across healthcare, higher education, retail, and creative industries. Specializes in organic social media storytelling, SEO- driven content creation, and multi-platform campaign development. Experienced independent consultant who excels in project management, stakeholder collaboration, and translating client needs into compelling, results-oriented digital solutions. Education:

Georgetown University, Washington, DC

M.P.R.C., Public Relations & Corporate Communications – August 2012 Canisius College, Buffalo, NY

B.A., Communication Studies (Interpersonal/Organizational) – May 2004 Digital Presence:

Instagram: @thethingsilovehome (Personal & Styling)

Instagram: @polishboutique (Retail Content Creation & Reels)

Substack: styledbybeth.substack.com (Style Storytelling & Writing Samples)

LinkedIn: https://www.linkedin.com/in/ehickmanconsulting/ Tool Experience:

• Content Management Systems: WordPress, Wix, Shopify

• Analytics & Reporting: Google Analytics, Meta Insights, Klaviyo Analytics

• Advertising & Campaign Tools: Facebook Ads Manager, Klaviyo, Mailchimp

• AI Tools: ChatGPT, Microsoft CoPilot, AI-Powered Tools within Shopify

• Design & Creative: Canva

• Project Management & Collaboration: Asana, Slack, BugHerd

• CRM & Marketing Automation: HubSpot

• Social Media Platforms: Instagram, Facebook, Pinterest, TikTok, LinkedIn

• Productivity & Office Tools: Microsoft Office Suite Work Experience:

Elizabeth K. Hickman – Independent Digital Marketing Consultant I April 2015 – June 2021, July 2022 – Present Clients include:

• Sentara Healthcare April 2015 – May 2025

Led content strategy and regular WordPress website updates to improve internal communications and UX. Interviewed and crafted team member stories for the internal blog, sharing them across the organization to strengthen culture and engagement. Repurposed and packaged content for external blogs and social media to enhance brand visibility and support recruitment marketing. Supported digital campaigns aligned with organizational goals and service lines.

• Polish Boutique, Virginia Beach Nov 2022 – Present Develop and execute organic social media strategy with a focus on brand storytelling and community engagement across Instagram, Facebook, TikTok, and Pinterest. Create high-performing Reels and short-form video content, consistently achieving 1K–5K+ views, contributing to increased brand visibility and in-store traffic. Write compelling promotional copy and emails in Canva and Klaviyo, blending storytelling with strong calls to action. Optimize web and social content to improve SEO and support digital sales growth.

• Red Orange Studio July 2021 – July 2022

Provide account management and digital communication support. Coordinate marketing deliverables, content calendars, and client updates in collaboration with designers and developers.

• Anything Home Dec 2024 – Feb 2025

Delivered strategic communication consulting and updated website content and design layout to support lead generation.

• Georgetown University, McDonough School of Business May 2016 – May 2020 Provided strategic writing and marketing content support for program promotion and digital campaigns. Reading applications and providing interviews for potential candidates.

Red Orange Studio I Account Manager I August 2021 - July 2022

• Served as primary point of contact for clients, managing ongoing communication to ensure satisfaction and alignment on project goals

• Led project management from kickoff to completion, ensuring deadlines, deliverables, and expectations were met

• Collaborated with internal teams to present client briefs, goals, and feedback to design and development teams

• Gathered and defined client requirements to inform strategy, content, and creative execution

• Supported the creation and publishing of company blog posts, contributing to content planning and brand messaging

• Maintained a strong understanding of client industries to offer strategic recommendations and identify growth opportunities Sentara Healthcare Communications Advisor October 2013 – January 2015 As Communications Advisor, I developed and implemented a strategic internal communication plan for 30,000 employees, supporting key HR and executive communication initiatives. I played a key role in a system-wide Performance Improvement Initiative that resulted in an $83 million reduction in expenses. Additionally, I managed the Internal News section of the employee intranet, ensuring timely and effective communication across the organization. I also led communication project management for integration efforts and earned the 2014 CEO Award for my contribution to the successful implementation of the Anticoagulation Services project. Georgetown University, McDonough School of Business I Assistant Director / Senior Assistant Director, MBA Admissions March 2011 – June 2013 Led MBA admissions operations, managing teams and overseeing application processing, recruitment, and system administration. Developed strategies that improved efficiency, including a revised interview process that reduced staff workload by 40%, and initiatives that boosted Dual Degree interest by 10%. Represented the program at domestic and international events and supported senior leadership on communications and special projects to enhance the applicant experience. Georgetown University, McDonough School of Business Building Manager May 2009 - March 2011

• Manage operations of new LEED Silver 178,000 square foot office building Grubb & Ellis Management Services, Washington, DC I Property Manager I January 2008 - April 2009 ING Clarion Realty Services, Washington, DC I Property Manager I January 2007 - January 2008 Building Manager

CB Richard Ellis, Inc., Washington, DC I Assistant Real Estate Manager I February 2006 - January 2007 Pyramid Management Group, Syracuse, NY I Senior Revenue Management Analyst I August 2004 - February 2006 Volunteer Experience: Trantwood Elementary I PTA President I July 2024 – Present

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