Graphic Designer

Alisa (Alice) Guelman

Graphic Designer

Halifax, NS B3M 0H5 782-***-**** **********@*****.*** www.aliceguelman.com linkedin.com/in/alice-guelman

Innovative and results-driven Graphic Designer with extensive experience creating captivating visual content that drives brand recognition and effectively engages target audiences.

Proficient in translating marketing strategies into visually compelling designs across various platforms, including digital, print, and multimedia. Highly skilled in assessing clients' needs and finding creative solutions and an innovative approach to each project. Proficient in managing projects of different levels of complexity from conception to execution, fostering cross-functional team collaboration and driving continuous process improvements to enhance user engagement and satisfaction.

KEY QUALIFICATIONS

9 years of experience designing for digital and print, including social media content, promotional flyers, packaging labels, and presentation materials across industries such as gaming and technology.

Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom) with a strong ability to create professional mock-ups, final design assets, and production-ready files.

Strong understanding of brand systems, with a consistent track record of maintaining visual identity across web, print, and physical logistics materials.

Experienced in supporting UI/UX design, contributing to landing page layouts and digital interface elements with user-centered design principles.

Skilled at coordinating with print vendors and preparing high-quality, technically accurate materials for production.

Excellent collaborator and communicator, adept at working cross-functionally with internal teams including marketing, product, and UX to develop cohesive visual assets.

Highly organized and adaptable, capable of managing multiple projects, timelines, and digital asset libraries in fast-paced, deadline-driven environments.

PROFESSIONAL EXPERIENCE

Graphic Designer

SciPlay Corp. April 2020 - March 2024

Designed a wide range of digital and print materials including promotional banners, in-app graphics, feature highlights, packaging visuals, and social media content to support product marketing and branding strategies.

Collaborated closely with cross-functional teams (product, marketing, UX/UI) to develop visual assets aligned with brand guidelines and campaign goals.

Ensured brand consistency across all customer-facing touchpoints by establishing visual standards and maintaining cohesive design aesthetics.

Created detailed design mock-ups, final production assets, and documentation using Adobe Illustrator, Photoshop, and InDesign.

Participated in UI/UX planning for product interfaces and contributed visual elements for website features and landing pages.

Managed multiple projects on tight timelines, coordinating priorities and deliverables to meet business needs effectively.

Maintained and organized digital asset libraries, streamlining content reuse and supporting consistent branding across platforms.

Contributed to internal design process improvements and visual storytelling techniques that increased audience engagement.

Graphic Designer

Playtika Holding Corp. March 2016 - March 2020

Produced digital marketing materials and web assets such as banners, email visuals, and promotional graphics to support product launches and user retention campaigns.

Conducted usability testing and user feedback research to refine interface designs and enhance user experience.

Translated business and product goals into compelling visual designs that increased brand visibility and user interaction.

Developed visual specifications and implemented branding updates across both digital and physical customer touchpoints.

Partnered with marketing and UX teams to ensure alignment between visuals, messaging, and user expectations.

Graphic & Web Designer

Various Clients / Freelance

Created and executed designs for print and digital campaigns including flyers, social media posts, and website visuals.

Designed user-friendly mobile and web interfaces with an emphasis on layout, readability, and visual appeal.

Prepared production-ready files and coordinated with print vendors to ensure quality and accuracy.

Contributed to UI/UX concepts and landing page designs with a focus on conversion and clarity.

TECHNICAL SKILLS

Digital Illustration and Imaging: Adobe Photoshop, Adobe Illustrator, InDesign, Figma, Adobe Firefly, Canva, Lightroom, Midjourney

Web Design: Wix

Applications: Slack

Project Management tools: Jira, Asana, Trello

PERSONAL (SOFT) SKILLS

Creative problem-solver with a strong aesthetic sense and a passion for visual storytelling

Collaborative team player who thrives in cross-functional environments

Excellent communicator, adept at articulating design rationale and feedback clearly

Fast learner with a curious mindset and the ability to quickly adopt new tools and trends

Highly reliable and dedicated, consistently meeting deadlines and maintaining high standards

Proactive and self-motivated, taking initiative to drive projects forward

Detail-oriented and hard-working, balancing creativity with precision and efficiency

LANGUAGES

English: CLB 8

Hebrew: Fluent

Russian: Fluent

EDUCATION

UI and Interactive Design, Diploma 2010 - 2012

Sapir Academic College

Photography course at Odyssey Photography School 2005

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