VP Executive Franchise sales and Operations
Resume:
Lisa D. Kern
Louisville, KY 40245
******@*****.***
CAREER OBJECTIVE: Results-driven operations and sales executive with 24+ years of experience. Skilled in overseeing franchise operations, developing business strategies, and driving sales growth. Seeking to leverage my sales and marketing expertise, strong analytical abilities, organizational skills, and people-centric leadership approach to enhance profitability and propel business success.
CAREER EXPERIENCE:
VP June 2019 - Current
European Wax Center
●Reports directly to owner
●Overseeing all aspects of the business including: sales, marketing, training, HR, recruiting, payroll
●Leading company expansion efforts and overseeing all training initiatives
- Scaled the company from 1 location to 5 in 5 years.
- Launched and managed the opening of 4 new locations, overseeing all aspects of the expansion process including site selection, build-out, staffing, and operational implementation.
●Exceeding company sales and profit targets, maintaining excellence in operational standards
- Achieved a cumulative revenue increase of over 124% in three years (78% in year one, 28% in year two, 18% in year three and four).
- Achieved a 265% increase in KPI’s the first year, with sustained growth of 21% in the second year, 46% in the third year, and 11% in the fourth year by implementing effective sales strategies and optimizing team performance.
●Forecasting business trends to drive operational success
●Developing and executing growth directives, policies, and procedures to optimize operations
●Implementing cross-training programs for improved guest satisfaction and reduced payroll costs
- Cultivated diverse, high-performing teams in an inclusive environment
- Motivated, coached and mentored leadership personnel to provide clear direction and support
●Optimizing daily processes while innovating and scaling operations without compromising quality
●Ensuring compliance with state and federal regulations and fostering collaboration with departments to drive overall growth and success
●Managing budget controls and boosting morale through visible leadership and responsibility for guests and team members
●Driving grassroots and guerrilla marketing efforts within each center and manages networking events
●Implementing, executing, managing and following up on operational brand strategies that improve the profitability at all levels
●Conducting regular inventory audits to optimize product availability and minimize loss prevention
Corporate Consultant
European Wax Center
●Recognized as a national leader and mentor, guiding teams and franchisees across regions
●Facilitated franchisee roundtables across multiple states, driving collaboration and best practices
●Platform panelist at the National Conference, sharing insights on industry trends and operational excellence
●Named Culture Ambassador, fostering a positive and inclusive company culture
●Handpicked to lead the launch of the 1000th location nationwide (my 5th successful launch)
Regional Director Sept 14 - June 2019
PJ’s College of Cosmetology
●Recruited from within high schools all over Kentucky and Southern Indiana for six Southern campuses
●Consulted with owners in regards to new policies, laws, accreditation, etc.
●Developed and implemented campus processes and provide training on consultative selling techniques
●Managed vendor relationships to support campus operations and initiatives
●Collaborated closely with each campus to ensure successful achievement of enrollment, retention, graduation, and placement goals
●Generated new business opportunities independently
●Managed internet leads, social media platforms, and all advertising channels to attract potential students and drive enrollment.
Lead Sales Consultant and Center Director Feb 14 – Sept 14
Ideal Image, Laser Hair Removal
●Managed a team of 10 including medical and sales
●Accountable for achieving all sales targets and driving revenue growth for hitting all sales targets
●Provided training, development, and motivation to the team to enhance performance and productivity
●Reported directly to owners based in Tampa, FL on operational and sales performance
●Articulated and sold the value of services offered by the company to prospective clients
●Conducted all consultations personally and ensure successful closure of sales
●Generated new business opportunities to expand client base and market reach.
Campus Director March 06 – Feb 14
PJ’s College of Cosmetology – Jeffersonville, IN
●Utilized consultative selling techniques to guide and advise students on attendance, grades, and career aspirations through private monthly meetings
●Facilitated job placement opportunities for each student to support their career growth
●Delivered comprehensive technical and theoretical education to the student body
●Trained Junior Instructors enrolled in the Instructor program to enhance their teaching skills
●Guided educators on process improvement and assist in establishing departmental goals
●Managed the complex financial aid process for each student
●Served as the spokesperson for PJ's in commercials, representing the brand in various media platforms
●Acted as the face and voice of PJ's, participating in live TV shows, radio broadcasts, commercials, and public appearances
●Conducted public relations activities, visiting salons, and promoting PJ's College within the region
●Certified by Pivot Point and proficient in managing social media marketing campaigns
●Responsible for overseeing product inventory to ensure adequate stock levels and meet customer demand.
EDUCATION: The Hair Design School – Louisville, KY
University of Louisville - Louisville, KY
Jefferson Community College-Louisville, KY
Henry County High School-New Castle, KY
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