Digital Marketing Manager

CHRISTIE CALAHAN

Boca Raton, FL 646-***-**** ********.*******@*****.***

https://www.linkedin.com/in/christieerincalahan

DIGITAL MARKETING MANAGER

Performance-Driven Marketing Manager with experience supporting B2B industries and Fortune 500s at global ad agencies. Expertise in data-driven growth strategies, campaign management, content creation, and demand generation. Known for being equally adept with creative strategy and data analysis in and out of the trenches. Recently certified in Machine Learning & No Code AI from MIT. Successful independent contractor while serving as VP of Marketing and board member of Great Careers Network, a non-profit organization.

CORE COMPETENCIES

Analytics Dashboards

Brand Messaging

Customer Acquisition & Retention

Customer Segmentation

CRM Automation

Digital Advertising Campaigns

Email Marketing

Lead Generation

Performance Metrics

Personalization Techniques

SEO, SEM & Paid Search

Social Media Marketing

CAREER HIGHLIGHTS

Data Analytics Expert: Configured the first automated executive dashboard to measure and optimize the media investment mix, resulting in an average of eight (8) times marketing ROI and a formula for revenue projections

Champion of ROI: Outperformed all KPIs while reducing the marketing budget by 67%, including 28% more opportunities, 33% more leads, 36% more web traffic, leading to a 25% revenue increase and company acquisition

Marketing Operations: Integrated seven (7) acquired companies with 15 products under one CRM and automated sales and marketing workflows, resulting in scaling ELB Learning from 10M to 50M in three (3) years

Sales Workflow Innovator: Integrated behavioral click data with CRM to help sales identify prospects most likely to buy and cancel contracts, resulting in 16% higher conversion rates, and saving at-risk six-figure accounts

AI Adopter, Thought Leader, & Speaker: Leverages MIT certification in Machine Learning and No Code AI to apply AI’s benefits, including a reduction of workload by 80% using prompt engineering

Creative Visionary: Led creative development, including the rebranding of eLearning Brothers to ELB Learning, resulting in 50% more trade show visitors and 30% higher web traffic

PROFESSIONAL EXPERIENCE

Calahan Koomera, Fort Lauderdale, FL 12/23 - Present

CoFounder & Freelance Marketing Director

Hired by 14 consulting and private equity firms as a technology expert – some with billings of $40M+

Served six (6) recurring clients, some with revenue of $150M+, for AI strategies, Google Analytics, data analysis, AdWords (SEM), SEO, social media marketing, prompt engineering, brand strategy, and content creation

Strategized launch of an edtech company’s consulting division, resulting in $350K in revenue in the first 30 days

Spearheaded client’s product launch by writing a creative brief, whitepaper, sales deck, collateral, and social media posts, which reduced production time by 80% by applying AI techniques

Reactivated nonprofit client’s Google Ad Grants account, increased non-profit Google funding by 754%, and automated the grant application process with prompt engineering techniques

ELB Learning, Salt Lake City, UT 09/18 - 11/23

Senior Director of Marketing, ELB Learning (01/21 - 11/23)

Led the marketing team with strategic direction to drive innovation, accelerate growth, and maximize performance, resulting in an average of eight (8) times ROI on marketing investments

As head of product marketing, led, architected, and optimized $20M multichannel marketing plan to drive demand for 15 products and services

Led the rebranding of ELB Learning from eLearning Brothers to create a cohesive brand following seven company acquisitions, which resulted in scaling the early-stage $10M company to $50M

Configured executive-level KPI dashboards to track performance, uncover usage trends, optimize media allocations, and project ROI, resulting in $6M+ in associated revenue and $500K+ in new clients within six (6) months

Created content for digital advertising, traditional media, email, internal communication, events, video scripts, social media, presentations, sales collateral, and PR, which generated ~4K new monthly leads

Revamped AdWords strategies, resulting in 1149% ROI by adding dynamic keywords and remarketing campaigns

Developed creative briefs, brand guidelines, and marketing plans outlining business objectives, creative strategies, target audiences, and success metrics based on business goals, which boosted web traffic 33%

Director of Marketing - Trivantis, Deerfield Beach, FL (09/18 - 01/21)

Restructured the marketing department and creative strategy, resulting in revenue growth from $8M to $10M

Exceeded KPI’s 50-120% for trials, leads, MQLs, SQLs, and opportunities

Reduced the tech budget 63% by replacing Marketo, NetSuite, and custom development services with ActiveCampaign and PieSync iPaaS

Overhauled the creative brand strategy and brought advertising in-house, saving $250M

Mirabel Technologies, Fort Lauderdale, FL 02/16 - 08/18

Director of Marketing

Led and restructured global staff of 14 direct reports to reduce labor costs and optimize performance

Rebranded company with new logo, slogan, and websites for four products in first six (6) months

Authored whitepapers, case studies, video scripts, press releases, and emails, which helped increase MQLs 67% and helped quadruple average webinar registrations

Decreased CPAs by 38% by moving ad dollars to more efficient remarketing campaigns, increasing landing page quality scores, implementing email segmentation strategies, and improving SEO visibility

Streamlined and integrated marketing ecosystem of 112 landing pages, six (6) websites, 32 automated email workflows, and webinar data by mapping fields through Zapier to the sales CRM

The New York Times, New York, NY 03/14 - 06/15

Marketing Manager Creative Services (02/15 - 06/15)

Led creative strategy for NYT Magazine’s event series, selling out the NYC Magazine relaunch event in two (2) weeks

Developed dynamic, personalized email campaigns for NYT subscribers based on demographic, browser, and geographic data, resulting in a 25% higher click-through rate

Marketing Manager Subscriptions Retention (03/14 - 02/15)

Developed the first Black Friday subscriber email that generated $1.9M in incremental billings for NYT Store

Generated 60K iOS NYT app updates by dynamically personalizing email templates based on mobile OS data

Created NYT Crossword onboarding emails to orient new subscribers with app features, which lifted retention 10%

Engineation, New York, NY 08/12 - 03/14

Chief Marketing Officer

Secured three (3) six-figure contracts by attracting web leads and writing RFPs for a software consulting company

Branded company, created website, and content to build awareness, resulting in about 15 new high-ticket clients

Developed standards and procedures that helped grow the company to $1M+ without funding

Syncro Services (Now Extreme Reach), New York, NY 09/07 - 08/12

Marketing Director

Increased leads 4X via web redesign, organic SEO, Google Ads, and channel partnerships for a post-production house

Secured $4M new client partnership by leading an exhibit at the National Association of Broadcasters convention

Bartered with The Ad Council, Sesame Workshop, and NAB to build brand credibility, generating ~600M impressions

Developed rate structure for hosted and installed SaaS solutions, which landed five new clients in 30 days

OMD Worldwide, New York, NY 04/04 - 06/07

Media Strategy Supervisor

Oversaw, planned, and optimized $10-$250M media budgets for Johnson & Johnson, Frito-Lay, and NY State Lottery

Defended the $90M New York State Lottery account when it was up for review

Planned media for three (3) Super Bowls, including Doritos USG Super Bowl TV and social media campaigns with partner agencies, while working on a team of 25 creatives

PAST EXPERIENCE

Horizon Media, New York, NY - Media Planning Supervisor 10/03 - 04/04

Horizon Media, New York, NY - Senior Media Planner 03/01 - 10/03

Grey Global Group, New York, NY - Media Research Analyst 07/99 - 10/10

Grey Global Group, New York, NY - Assistant Media Planner 08/98 - 07/99

EDUCATION & CERTIFICATIONS

No Code AI & Machine Learning, MIT, Boston, MA 2024

Digital Media Marketing Professional Certificate, New York University, New York, NY 2012

Amazon Web Services Business Professional, Seattle, WA 2013

BS TV, Radio, & Film Management, Syracuse University, Syracuse, NY 1998

RECENT AWARDS & HONORS

Top 50 Women Leaders in SaaS, The Software Report, New York, NY 2021

Top Marketing Leader Awards in the eLearning Industry, eLearning Industry, Cholargos, Greece 2021

TECHNOLOGY SKILLS

AI, Machine Learning & Prompt Engineering: ChatGPT, DALL·E, Dataiku, Gemini, KNIME, RapidMiner, Perplexity, Sora

Analytics & Dashboards: Google Analytics (Universal + GA4), Google Data Studio, Hotjar, Excel, Pendo, KPI Dashboards

CRM & Email Marketing Platforms: ActiveCampaign, CheetahMail, HubSpot (advanced), Marketo, NetSuite, Salesforce

Digital Advertising & SEM Platforms: Ahrefs, Google Ads, Meta Business Suite, Search Console, SEMrush, YouTube Ads

Project & Workflow Management: Asana, Trello, Jira, Smartsheet, Mural, Basecamp

Social Media & Content Creation: Adobe Creative Cloud (Photoshop, Illustrator), Camtasia, Canva, FinalCut, Hootsuite, Instagram Reels, LinkedIn Ads, SlidesGPT, TikTok Ads, Vimeo, Wistia

Web Platforms & CMS: Instapage, PieSync, Shopify, Unbounce, VWO, Webflow, Wix, WordPress, Zapier

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