Business Development Home Care

AARON Y. BLACKMAN, MBA

VP OF BUSINESS DEVELOPMENT & STRATEGIC PARTNERSHIPS

HOME CARE HOSPITALS NURSING HOMES ASSISTED LIVING ****************@*****.*** • 212-***-**** • linkedin.com/in/aaronyblackman • Cedarhurst, NY PROFESSIONAL SUMMARY

Expert in BD, payer deals, and GTM strategy. Build scalable growth in healthcare. Launched private-pay and OPWDD lines (+15% revenue), cracked hospital channels (e.g. Northwell), and led AI ops cutting readmissions 8%. Works across home care, hospitals, and senior housing—where rules meet margin. KEY ACHIEVEMENTS

● Revenue Diversification: Expanded New York’s largest CDPAP agency into private-pay and OPWDD programs, increasing annual revenue by 15 % and census by 11 %.

● Hospital Channel Breakthrough: Secured pilot access to Northwell Health (90,000 employees) and two peer systems, achieving a 40 % referral-to-admission conversion rate.

● AI-Enabled Cost Reduction: Directed development of an aide-matching algorithm, reducing scheduling expense by 15 % and hospital readmissions by 8 %.

● Patent-Backed Exit: Invented and commercialised the first supplemental-unemployment insurance product, scaling valuation to $30 M and closing a patent-protected sale with royalty income retained.

● Capital Origination: Evaluated more than 500 post-acute and senior-housing targets and launched Meridian Capital’s captive healthcare lender in 18 months, praised by sponsors for regulatory speed.

PROFESSIONAL EXPERIENCE

MARKS HOME CARE

VP Business Development & Strategic Partnerships March 2025- Present

● Revenue Diversification: Introduced Private-Pay and OPWDD lines, increasing annual revenue 15% and reducing Medicaid dependence.

● Hospital Entry: Broke into Northwell and two peer systems; census grew 11 percent and referral-to-admission conversion reached 40%.

● AI Cost & Quality Gains: Deployed an in-house aide-matching algorithm, lowering scheduling cost 15% and hospital readmissions 8 percent.

● Team & Risk Pipeline: Built a 3-person BD squad and now negotiating CMS GUIDE dementia and Hospital-at-Home contracts for 2026 launch.

MERIDIAN CAPITAL GROUP

Executive-in-Residence Jan 2022 - Sep 2023

● Lender Build-Out: Designed and licensed a captive healthcare-lending platform across 20 states in under 18 months, giving Meridian an internal funding source for senior-care M&A.

● High-Volume Diligence: Evaluated more than 500 senior-housing and provider targets; produced valuation models that quantified value-based-care upside.

● Regulatory Fast-Track: Cut licensing cycle from 10 months to 6 months through parallel state filings—credited by sponsors as “record time.”

● Board Briefings: Presented market theses and growth forecasts to the chairman and investors, shaping capital-allocation decisions.

AMBER HOME CARE

Director, Sales & Marketing Jan 2020- Jan 2021

● Census Recovery: Raised occupancy from 66% to 85% in 14 months by overhauling referral funnel and upgrading payer mix.

● Referral Network Lift: Activated Northwell social workers and elder-law attorneys, increasing monthly admissions 2.4 times.

● Marketing Efficiency: Redirected 35% of budget to digital campaigns and clinician events, reducing cost-per-move-in 28%.

● Team Development: Mentored 5 marketers and introduced a SNF-to-AL script that became the chain-wide standard.

SLINGSHOT HEALTH (TIGER GLOBAL)

VP, Business Development & Strategy Jan 2020- Jan 2021

● Marketplace Launch: Deployed 11-hospital proof-of-concept; visit cost ~80 % below ER baseline, satisfaction 4.6/5.

● Strategic Alliances: Closed rev-share contracts with NYU Langone, RWJBarnabas and two MA pay-viders; addressed compliance & actuarial hurdles.

● Investor Diligence: Built TAM + CAC/LTV model and IRR scenarios adopted in Series A/B raise; supported Tiger term-sheet negotiations.

● Data-Insights Loop: Implemented analytics stack (Mixpanel + Snowflake) to feed price-elasticity engine, boosting conversion by 18% within 90 days. NORWELL HEALTH

Executive-in-Residence / Board Adviser Jan 2017 – Dec 2018

● Board Strategy: Served on Care Connect board, driving partner-versus-divest review and advising a wind-down that limited claim-tail exposure.

● Asset Sale: Packaged MLTC and nursing-home assets, attracting 6 bidders and funding Northwell’s digital-health investments.

● Product Ideation: Created post-acute supplemental-insurance templates later leveraged in payer negotiations.

● C-Suite Liaison: Presented venture pipeline to the CEO each quarter and met weekly with the BD chief to align clinical, finance, and legal teams. EARLIER ENTREPRENEURIAL & POLICY EXPERIENCE

● Co-Founder, Assura Group / MortgageSecure (2009-2016) – Created patent-pending supplemental-unemployment insurance, licensed in 48 states; raised multi-round capital, exited at

$30 M valuation and retained royalties.

● Advisor, White House Office of American Innovation (2019-2020) – Negotiated pharma partnerships for Operation Warp Speed; drafted executive-order framework for unemployment-insurance backstop.

THOUGHT LEADERSHIP

● Adjunct Professor, Columbia Business School – Entrepreneurship for High-Potential Founders

● Media Voice – Regular on CNBC; quoted in The Wall Street Journal and Newsday.

● Keynote Speaker – HIMSS NY Metro 2024, “AI Trading Risk for Reward in Healthcare.” EDUCATION

● Advanced Graduate Coursework: Healthcare Sales and Marketing – Columbia Business School

● Master of Business Administration in Healthcare – University of Maryland

● Bachelor of Arts in Accounting and Finance – Ner Israel College

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