JAY DOWNEY
Atlanta, GA *.*********@*****.*** Mobile: 505-***-**** www.linkedin.com/in/jdowney107
SALES, MARKETING & BUSINESS DEVELOPMENT
operations SALES innovation strategy
Superior record of delivering top and bottom-line results through innovation, continuous improvement initiatives, and the customer experience. Demonstrated ability to maximize sales and profitability through excellent customer service, best business practices, and effective leadership. Repeatedly selected by management to create and execute organizational strategic initiatives, earning consistent advancements. Initiated successful programs for training, development, coaching, and advancement maximizing individual performance results. Creative problem solver and a builder of strong relationships with teams, peers, leaders, and suppliers.
P&L Management
Market Growth
Sales Leadership
●Strategic Planning
●Vendor Negotiations
●Category Management
●Turnarounds
●Assortment Planning
●Marketing Campaigns
●Budget Management
●S&OP Supply Chain
●Product Life Cycle Optimization
●Inventory Management
●Leveraging Industry Trends
●New Product & Service Launches
●Pricing
●Distribution Development
●Training & Talent Management
PROFESSIONAL EXPERIENCE
FROZEN SWEET RETREAT Atlanta, GA
President, Owner 2024- Present
Founder and owner of Kahala Brands Restaurant chain in Northeast Atlanta, GA
CEO and founder of start-up franchise
Marketing, Sales, Operations, HR, Finance, Supply Chain
BAR D Dallas, TX
Director, Product and Service 2023-2024
Development and start-up deployment of a multi-functional agriculture organization
Responsible for the planning, organizing, and directing operations and marketing.
Develop inventory and cost accounting policies, procedures, and operational practices.
Prepare analyses to maximize business results, including sales, operations tax and asset strategy.
APOLLO TIRE Atlanta, GA
North America Product & Pricing Lead 2021-2023
Strategy and implementation to develop U.S./ Canada consumer sales for distribution of EU and Asian manufactured products. Responsible for S&OP, new customer acquisitions, customer pricing programs, marketing, product R&D to meet consumer demand to meet SKU proliferation demands including introduction of new product lines including R/T, EV, H/T
TIREHUB Atlanta, GA
Director, Marketing Development & Innovation Strategy 2018-2021
Provide innovative product distribution strategy, create product portfolio expansion, and drive network expansion for newly created joint venture for Bridgestone & Goodyear. Maintained control for sales forecasting to manufactures. Managed team of seven.
Spearheaded successful network expansion for 12 additional locations.
Contributed to an overall growth rate of 47% since startup.
oInterim S&OP Director. Assessed merchandise mix and increased product inventory on the 200 fast moving SKUs in line with consumer demand. Improved forecast accuracy to 97%.
oAssessed product portfolio adding 200,000 units of a new entry level product.
oCentralized pricing and established policies increasing margin by 80 basis points.
oB2B Marketing strategy to 75K independent retailers
●Supplier negotiations to improve position as a distributor of key products in line with Category Management strategy.
BRIDGESTONE Nashville, TN
Executive Director, Services / Commercial GCR 2017-2018
Directed marketing including product, service offerings and pricing for all tire servicing needs in 220 service centers and roadside assistance services across all sectors. Reported to President.
●Created standardization and centralization of service offerings within each category increasing customer acquisition and satisfaction and improving operations efficiency.
●Transformed pricing structure by centralizing services and fees, gaining new customers and improving profitability.
●Procured capital equipment for service centers: Selected supplier and $12M capital equipment purchase, set up user training, and designed training and marketing campaign promoting additional services driving incremental revenue and customers.
BRIDGESTONE Nashville, TN
Vice President Sales and Business Development / Commercial Speedco 2015-2017
National sales leader focused on servicing Class 8 vehicles (commercial trucks) in 50+ locations across 35 states. Led a team of 7 Sales Managers, Procurement Specialist and Pricing Manager and reported to President.
●Exceeded sales goal by 28% through account management, volume incentives, CRM tools, Digital Strategy and tradeshows.
●Implemented SALESFORCE for the organization.
●Reorganized sales team utilizing customer segmentation into national key accounts and new business development by geography.
●Motivated sales force by sharing best practices, weekly communications, and incentives including leveraging vendor support.. Developed sales team to new leadership roles within the company.
●Improved adoption of Salesforce CRM through demonstrations and tools to improve sales efficiency.
●Established a new supplier agreement with an oil company lowering cost and improving margins 5%.
●Led financial report development for company to divest and delivered presentation to CEO resulting in divesture to Love’s
BRIDGESTONE Bloomingdale, IL
Director Marketing, Merchandising & Business Development / Commercial 2014-2015
Directed marketing for national chain of commercial trucking retail service centers.
●Increased YOY revenue by 30%.
oDesigned and implemented a new brand and marketing campaign aimed at owner operators to refresh brand. Identified target customers, analyzed competitor positioning, initiating digital strategies, conducted surveys of brand image and worked with advertising agency to transform image to a relevant service center.
oAssessed and adjusted pricing by market increasing overall margin.
●Selected marketing agency to assist with revamp of customer communications, facility remodels, and brand campaign.
●Assessed tire assortment and added new line of truck tires increasing sales 22%.
BRIDGESTONE Bloomingdale, IL
Director Service Marketing, Merchandising and Planning / Retail 2013-2014
Earned promotion to corporate-level executive role at headquarters to direct growth of $2B Service business for the world’s largest chain of company-owned auto care centers with 2,200 retail locations. (Firestone Complete Auto Care)
●Delivered 18 Consecutive Months of Service Sales records.
●Delivered $95MM revenue growth in Service Sales and $75MM in gross profit in 2013.
●Centralized structure pricing for 114 markets with weekly marketing intelligence
●Delivered new pricing platform via an electronic ordering system for $300MM portion of improving gross profit of $18MM.
●Designed and implemented Category Management.
●Introduced Service Capability Modeling for improved decision making into organization.
●Received Presidents Award 2013 for delivering a price optimization solution to $1.8B to 114 markets.
●Received Presidents Award 2014 for negotiation and implementation of $500M product contract.
●Received CEO Award 2014 for delivering technology driven POS part ordering system.
BRIDGESTONE Bloomingdale, IL
Director Tire Marketing and Merchandising / Retail 2012-2013
Directed 114 markets to deliver strategic and tactical marketing, merchandising, and pricing activities to achieve total unit, margin, and branded tire goals. Served as member of the North and South America’s pricing team.
●Sourced and implemented IBM pricing optimization platform.
●Built internally a consumer product feedback survey to display tire ratings on internal websites.
●Served as a lead member for the SAP conversion project.
●Established retail pricing team to integrate field feedback to improve decision-making processes.
●Spearheaded creation of path-to-purchase model for implementation on websites resulting in increased conversion.
BRIDGESTONE Dallas, TX
Senior Marketing Manager, Bridgestone / Retail 2008-2012
Managed marketing for 360 locations in Southern United States. Managed $12MM annual marketing budget.
●Developed analytical reporting tools that drove data-based decisions. Initiated successful CRM programs.
●Increased the number of vital sales teammates in the area by 18% that resulted in a growth rate of 9.7% in year one and 5.1% in second year.
●Sales training lead for South U.S. Markets
BRIDGESTONE Dallas, TX
District Manager Texas & New Mexico / Retail 2004-2008
●P&L responsibility for 65 retail locations and 450 teammates.
●Awarded Most Outstanding District in consecutive years.
●Recognized for Diversity Champion in Organization.
EDUCATION
Master Business Administration Colorado Tech University, Colorado Springs, CO
Bachelor of Arts Texas Tech University, Lubbock, TX
Pricing Strategies and Tactics University of Chicago, Chicago, IL
Leadership Development Program Bridgestone Retail Operations
Leadership Development Program Vanderbilt University