Social Media Digital Marketing

Delaney Knebel

979-***-**** *******.******@*****.*** (College Station, Tx, 77845)

https://drive.google.com/drive/folders/1F_WYM4NcMOIwTbApqU10k7RMB9DJsvNz?usp=drive_link PROFESSIONAL SUMMARY

Creative and energetic digital marketer, specifically through social media. Extremely passionate about portraying a brand on an online presence, and posting content that resonates with audiences. Expertise in SEO, social media marketing, email campaigns, and content marketing, with a strong ability to analyze performance metrics and optimize campaigns for maximum ROI. Proficient in utilizing tools like Google Analytics, Google Ads, and Meta-Ads manager to drive growth. Consistent at crafting content for multiple online platforms, and staying ahead of industry trends. A creative and analytical professional with a passion for delivering innovative marketing solutions that align with business objectives.

EXPERIENCE

Social Media Coordinator/Event Management Assistant/Retail 8/2023 - Current JD Ranch Boutique, College Station

● Delivered on brand and trending related content for a clothing boutique audience to drive interactions, follows, and sales.

● Amplified social listening on what the audience what’s to see, and would interact the most with.

● Aided in event set-up and operations, at pop-ups for this small boutique. Customer interactions and professionalism to drive sales at each event.

● Assisted in retail in-store customer experience, making the customers feel invited and welcomed while attempting to make a sale.

● Cooperated with store business owner to utilize a content calendar for organization about different unique content ideas.

Social Media Manager 1/2025 - Current

Love Me Sweet Co, College Station

● Analyze the brand’s audience, and their interactions with Instagram, and determine peak times for posting to drive audience feedback.

● Create creative, unique trending content that is on brand with the store.

● Utilize posting pillars, such as a video of product in-use, brand motto posts, and event updates to keep audiences engaged and have a cohesive Instagram page.

● Develop product photography, and edit videos for posting, while creating a clear and concise brand image.

● Build a content calendar and organize what to post and when to post, weeks in advance, to ensure preparedness and organization.

(Learnership) Digital Marketing Program 6/2024 - 8/2024 Global Career Accelerator, Online

● Performed hands-on digital marketing skills to drive optimization for sales, and create brand followers.

● Programmed an e-commerce Shopify website built on a hypothetical sunscreen brand with cohesive branding, with a user friendly design for sales.

● Utilized SEO, Google Analytics, Meta Ads, Email Marketing, A/B testing to ensure outreach amongst potential brand followers, and continuing customer relations.

● Developed a conjoining Instagram account created on the three pillars of brand posting, that would create a positive social media presence and gain followers. SKILLS

Oral and Written Communication, Interpersonal Communication, Intercultural Communication, Active Listening, Problem-Solving, Organization, Customer Service, Retail, Computer Literate, Sign Language Competent, Social Media Marketing, Analytics of Social Media, Social Media Managing, Metadata, Content Creation, Brand Management, Digital Ads, Digital Ads Copywriting, E- commerce, Shopify, Search Engine Optimization, Email Marketing, A/B Testing, Canva, Capcut.

Education

Bachelor of Arts, Communication, Minor- Sports Management 12/2024 Texas A&M University

CERTIFICATIONS

● Social Listening with Hootsuite, Hootsuite - 2024

● Digital Marketing Badge for E-Commerce Specialist, The Global Career Accelerator - 2024

● Digital Marketing Badge for Digital Ads Specialist, The Global Career Accelerator - 2024

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