Data Analytics Go-To-Market

Nathaniel Adewusi

443-***-**** ****************@*****.*** Baltimore, MD 21117

PROFESSIONAL SUMMARY

Results-driven marketing professional with expertise in category growth, product positioning, and go-to-market strategies. Skilled in leveraging data analytics and consumer insights to optimize pricing strategies and drive engagement across multicultural markets. Ready to apply proven experience and innovative approaches to excel in the Desired Job Title role and contribute to organizational success. SKILLS

CRM management Data analytics Category growth Product positioning Pricing strategy Multicultural marketing Consumer insights Product management Go-to-market strategy Excellent communication

EXPERIENCE

CATEGORY MARKETING MANAGER, Lagos, Lagos

Promasidor Nigeria, June 2022-Present

Maintained up-to-date knowledge of industry trends in order to capitalize on emerging opportunities within the category portfolio.

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Generated weekly reports on sales performance by SKU and tracked KPIs against targets set by senior management team.

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Developed and implemented innovative marketing strategies to increase brand awareness and customer engagement.

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Directed team members responsible for executing day-to-day operations related to category management activities.

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• Conducted competitive analysis in order to identify potential areas of improvement within the category portfolio.

• Coordinated or participated in promotional activities or trade shows to market products or services. Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.

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Formulated, directed and coordinate marketing activities and policies to promote products and services, working with advertising, and promotion managers.

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GTM & PROMOTIONS MANAGER, Lagos, Lagos

Beiersdorf, October 2021-March 2022

• Implemented innovative approaches to drive traffic and engagement.

• Managed relationships with external vendors for the production of promotional materials.

• Created and distributed promotional materials such as flyers, brochures, and newsletters.

• Analyzed customer feedback to refine strategies.

• Identified opportunities for cross-promotion with other organizations or businesses.

• Provided creative direction on all promotional activities including online, print, radio, television.

• Coordinated with media outlets to secure advertising placements at competitive rates. CATEGORY MANAGER, Lagos, Lagos

ARLA Global Foods, February 2018-September 2021

Developed expertise in analyzing consumer trends and making data-driven decisions to optimize product categories.

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• Built strong relationships with internal stakeholders at all organizational levels.

• Negotiated contracts with suppliers to secure favorable terms while maintaining excellent vendor relationships. Analyzed financial statements to evaluate profitability of existing categories and determine potential areas for expansion.

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Designed promotional plans that leveraged insights from customer segmentation studies to drive incremental sales lift.

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• Monitored customer feedback to identify gaps in product offerings and prioritize areas of improvement. Collaborated with cross-functional teams to identify opportunities for category growth and develop strategies to increase market share.

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• Established KPIs for measuring success of category initiatives against established goals.

• Developed market-specific merchandising and promotional strategies to expand market share. BRAND MANAGER, Lagos, Lagos

PZ Cussons, June 2014-November 2017

• Managed budgets for advertising campaigns while ensuring efficient use of resources.

• Managed relationships with external partners and vendors to ensure successful execution of marketing initiatives.

• Engaged with customers to provide feedback and insights into their experiences with the brand.

• Analyzed competitive activity within marketplace to identify opportunities for new or improved product offerings. Collaborated with creative teams to design effective logos, packaging designs, advertisements, and other visual elements that enhanced product recognition.

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• Guided on pricing models based on market conditions and internal objectives.

• Analyzed performance metrics to measure effectiveness of branding initiatives. EDUCATION

MASTER OF SCIENCE (M.S.) IN MARKETING & SALES, Rome Rome Business School, October 2021

BACHELOR OF SCIENCE (B.S.) IN APPLIED PSYCHOLOGY, Lagos University of Lagos, October 2011

REFERENCES

References available upon request

AWARDS

• Dairy brand of the year (2018 & 2000)

• Guinness World Record 2018 : Dano MIilk

• 2023 Top 35 under 35 Marketing Professionals in Nigeria.

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