Product Manager Senior

Brendan Wypich

Senior Product Manager

Charlottesville, VA 650-***-**** *******.******@*****.*** LinkedIn Seasoned product and design leader with expertise in managing end-to-end product lifecycles in enterprise SaaS environments and fast-paced start-up environments. Deep design thinking, data-driven decision-making, and cross-functional collaboration experience to deliver strategic insight and delightful customer experiences. Strong storytelling and go-to-market know-how, spearheading the launch of multiple B2B and B2C marketplaces and SaaS products.

CORE COMPETENCIES

●Product Development Lifecycle ●Product Vision & Roadmap ●AI & ML Development

●Cross-Functional Teamwork ●Engagement & Retention ●Client Services Experience

●Data-Driven Decision-Making ●New Opportunity Identification ●Growth Design

●Profit & Revenue Generation ●Storytelling Methodologies ●Team Leadership

●Agile Methodologies ●SaaS Solutions ●Market Research

●API Integrations ●UI/UX Design ●No-Code Workflows

●Async Collaboration

●Strategic Planning

●Startup Environments

●Product Management

●Web & Mobile Applications

●Data Analysis

PROFESSIONAL EXPERIENCE

Torus Projects

Head of Product – Charlottesville, VA Nov 2023 – Present Led business development, and managed project teams for multiple clients. Provided hands-on product management, strategic roadmaps, product vision, and go-to-market strategy.

● Led the launch of an AI-powered networking app to connect a global network of Capital Allocators and Venture Funds focused on the Web3 and Crypto space. Delivered innovative product strategy support for venture capital fund and portfolio companies, resulting in the development of a proprietary AI workflow for blockchain market intelligence.

● Led the launch of a D2C Web3 Music Marketplace, guiding the project from concept, design to MVP launch

(including feature prioritization) for music discovery, and on-chain music transactions (6 direct reports). Secured

$1.5M in client financing through strategic project management and targeted strategies within 6 months.

● Directed the end-to-end relaunch and development of a premium B2B fashion marketplace, elevating the buyer experience by digitizing appointments, product discovery, purchase orders, and payment systems. Generated

$1M+ in additional revenue within the first year of launch. BRENDAN WYPICH 2025

Led design, product and engineering teams. Navigated product lifecycle from initial strategy and roadmap development through design, execution, and successful delivery. Cultivated a product-focused culture within the organization that transformed a single SaaS solution into a multi-solution SaaS ecosystem.

● Architected and rolled out a solar canvassing mobile app for iOS and Android, from concept to prototype to public launch, forming a new direct sales channel that increased customer engagement and contributed to a 70% boost in ARR within the first year of launch.

● Led development and launch of the company's next-generation flagship lead capture product, evolving from a linear step-by-step funnel, to a highly flexible and fully customizable no-code workflow solution.

● Introduced an innovation program to assess new business strategies, products, and features through collaborative development of low to medium-resolution prototypes with customers and domain experts. Unified product vision and led a global, cross-functional team in executing strategy across products, platforms, services, and brand initiatives. Introduced a community engagement program that shaped brand identity and refined the buyer journey through active user involvement. Led the 0-1 development of a full-cycle B2B e-Commerce platform (product discovery, order management and payment processing).

● Generated $2.5M in ARR after the launch of a SaaS marketplace for six partners in fashion, beauty, and wellness categories, onboarding 500K+ products, 50K professional buyers, and 15K brands/stores

● Led the development of multiple ML-powered features including: a personalized product recommendation engine for professional buyers and an inventory data ingestion tool.

● Led contract negotiations and managed technical integration of an SAP Ordering Platform into the marketplace platform, enhancing system capabilities and improving transaction accuracy.

● Led the design vision and strategy to drive product innovation, shape brand identity, and establish a competitive market presence.

● Performed hands-on front-end development of the platform (Ruby, Javascript, HTML, CSS)

● Oversaw product design, marketing, communications, and community outreach, enhancing engagement with diverse audiences across social media platforms.

Co-founded and scaled the company to a team of 18 and secured $8.5M in funding to propel company growth. Company was acquired in 2017. Partnered with CEO and CPO to shape product roadmap and vision while leading Design and CX teams, driving strategic alignment across 7 direct reports.

● Facilitated 80K+ video creators, enhanced their reach/engagement, and achieved 1.2B+ annual views by enabling them to share content across Facebook, Instagram, and Twitter using the Epoxy app. BRENDAN WYPICH 2025

Demand IQ

Head of Product – Denver, CO (Remote) Jul 2022 – Nov 2023 BORN.com

Chief Product Officer Founding Team Member – Los Angeles, CA Mar 2018 – Jun 2022 Sella Inc.

Chief Design Officer Founding Team Member – Portland, Oregon May 2017 – Jul 2018 Epoxy Inc.

Chief Experience Officer Founding Team Member – Los Angeles, CA Jan 2013 – May 2017

● Led core product vision that impacted 100’s MCN leadership teams through our Internal Dashboard and 10K+ content creators via the publishing tools platform:

Attained millions of views, increased fan engagement, and witnessed a surge in new channel subscriptions

● Extracted key insights and aided strategic decisions by leading a large-scale user research project and interviewing 25 diverse video creators across categories including gaming, lifestyle, beauty, news, and sports:

Developed and released new features, including a meme creator and social commenting app, that enhanced user engagement and expanded platform capabilities TECHNICAL SKILLS

Software: Chat GPT Claude Cursor AI Replit AI v0 Lovable AI Slack Jira Asana Notion Airtable Zapier Tableau Webflow HotJar MixPanel User Testing Looker Studio Figma Adobe CC Programming Languages: Python HTML CSS JavaScript jQuery (+ AJAX) Ruby PHP My SQL EDUCATION

Master of Fine Arts (MFA) in Product Design (Design Program) – Stanford University Bachelor of Fine Arts (BFA) in New Media – School of Image Arts, Ryerson University Bachelor of Commerce (B. Com Hons.) in Marketing & IT – School of Business, Queen’s University CERTIFICATION & AWARD

IDEO Creative Leadership Certificate (2023) Mind Change Innovation Award (2021) PRESENTATIONS

Prismatic Festival, Montreal, Canada (Artist Exhibitor, 2019) UCLA Anderson School of Management (2018) SXSW (Speaker, 2016) Vancouver Olympics (Artist Exhibitor & Speaker, 2010) BRENDAN WYPICH 2025

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