Marketing Manager Digital

Marsha Roberts

Branding and Digital Marketing Directot

Fleming Island, 32003, US,

904-***-****, ****************@*****.***

SUMMARY Dynamic Marketing Manager with over 10 years of experience specializing in brand equity and digital marketing strategies. Expert in executing impactful multi-channel campaigns, achieving a 25% increase in qualified leads. Proven track record in enhancing digital presence through modern analytics frameworks and targeted media strategies. Committed to advancing brand visibility and engagement, ready to drive strategic marketing initiatives to new heights.

WORK EXPERIENCE

06/2022 – 07/2024 Marketing Manager, Meridian Integration Jacksonville, US

Spearheaded marketing campaigns to elevate engagement and generate leads, ensuring brand consistency.

Collaborated with teams to launch innovative tech solutions, enhancing market presence and service offerings.

Conceptualized compelling content and visual assets, effectively supporting diverse marketing initiatives.

Engineered multi-channel marketing campaigns that resulted in a 25% increase in qualified leads through strategic email, social media, and event initiatives.

Orchestrated the digital transformation of the marketing analytics framework by implementing automated reporting systems that improved campaign performance tracking and ROI measurement. 01/2020 – Present Digital Media Consultant, EBGCR Jacksonville, US Conducted comprehensive research to identify potential patient candidates for emerging clinical trials within the healthcare industry. Planned and executed engaging webinars to educate and attract potential participants.

Utilized targeted email outreach and online marketing campaigns to maximize event attendance.

Evaluated campaign performance metrics to measure success and identify areas for improvement.

Developed customized digital media strategies to recruit patients for clinical trials by collaborating with the Borland Groover and EBGCR teams of physicians and researchers.

Created tailored content for specific events, bolstering sales efforts and enhancing brand visibility in the healthcare sector. Augmented the online presence of a leading healthcare industry entity and increased engagement and brand recognition through effective digital media initiatives.

Administered and optimized digital media platforms to communicate effectively with target audiences and promote the mission of EBGCR. Contributed to achieving patient recruitment goals and advancing clinical research initiatives by providing ongoing support to the EBGCR team. 01/2013 – 01/2022 Web Developer/Digital Media Coordinator, GI Healthcare Jacksonville, US Executed detailed campaign analytics to measure performance, extract insights, and refine strategies for optimal results. Provided comprehensive support throughout campaigns, troubleshooting issues and implementing necessary adjustments.

Collaborated with cross-functional teams to align web development efforts with broader marketing initiatives.

Strengthened online presence and facilitated growth for the healthcare entity and its associated entities through strategic growth plans. Created digital media assets including videos, custom webpages, online advertising materials, and graphics.

Leveraged web design and content creation expertise to deliver compelling website and video content.

01/2009 – 01/2012 Training Manager, GetWebEdge Orange Park, US Coordinated class schedules and crafted customized curriculums to meet clients' specific needs.

Acted as a primary marketing professional, orchestrating efforts to enhance brand visibility.

Identified partnership opportunities with target companies and engaged potential clients effectively.

Crafted and submitted persuasive Requests for Proposals (RFPs) to prospective clients.

Drove marketing initiatives to enhance brand awareness, generate leads, and secure new business opportunities.

EDUCATION

08/2023 – Present

Arkansas State University

Master of Science, Applied Digital Technology

Jonesboro, US

University of North Florida

Bachelor of Arts, Communications

Jacksonville

SKILLS

Digital Media Strategy

Email Marketing

Content Creation

Campaign Management

Brand Management

Database Management

Google Ads PPC

Web Development

UX Optimization

Photoshop

Final Cut Pro

Web Design InDesign

WordPress

HTML

Team Leadership

Market Analysis

Stakeholder Engagement

Customer Acquisition

Leadership

Presentation Skills

Diverse Market Strategies

In-Region Marketing

Collaboration Skills

Customer Feedback Analysis

Brand Stewardship

Test and Learn

CRM

Automation

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