Digital Marketing Business Development
Resume:
Gary T. Webb
Digital Marketing
Manager
Gary T. Webb
Dublin, CA 94568
**********@*****.***
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Skills
Digital Marketing
Content Marketing
Data Analysis & Reporting
Advanced Excel
Salsify
Amazon Vendor Central
Email Marketing & Automation
KPI Monitoring
AI Prompting Certificate
SEO, SEM
Social Media Management
Conversion Rate Optimization (CRO)
Summary
Motivated and successful professional positioned to leverage nine years of progressive experience and increased achievement to deliver strong results in business development. Offer expertise in results driven Digital Marketing and ECommerce online content syndication analysis and optimization. Demonstrates technical proficiency, combined with proven strengths in quickly learning and applying new product and industry information for company and customer needs. Proficient in leveraging tools like HubSpot, and Facebook Ads Manager to optimize campaigns and achieve KPIs. Expertise in SEO, SEM, Social Media, and content marketing, with a proven track record of increasing online visibility and driving conversions.
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Experience
Simpson Strong-Tie / Digital Marketing Manager
March 2023 - October 2024, Pleasanton, CA
Marketing Manager Digital Marketing Business Development Growth Strategies
● Developed and executed data-driven digital marketing campaigns across Google Ads, Facebook, Instagram, and LinkedIn, leading to a 10% increase in website traffic to Meta and a 20% improvement in ROAS for Home Depot campaigns.
● Leveraged Google Analytics, Google Ads, and CRM platforms to analyze campaign performance, optimize ad spend, and improve conversion rates.
● Experience with business development, identifying and pursuing growth opportunities to expand market reach and enhance strategic partnerships.
● Collaborated with cross-functional teams and external partners, including Venveo and IT support, to launch multi-channel marketing initiatives, improving customer engagement and brand visibility.
● Managed marketing budgets efficiently, implementing cost-effective strategies to drive both online and in-store conversions while continuously refining tactics for measurable improvements.
Nature’s Bounty Co./ The Bountiful Company Co/ Ecommerce Specialist August 2015- September 2022
● Promoted to lead content management and syndication using Salsify, overseeing product setup, updates, and retailer integrations.
● Successfully implemented and optimized Salsify as a new content syndication tool, ensuring seamless product data distribution to Amazon, Walmart, Rite Aid, CVS, Target, and Walgreens.
● Established and managed syndication channels for various retailers, ensuring accurate pricing, images, and product information across vendor platforms.
● Monitored and maintained ad content across retailer sites, guaranteeing brand consistency and compliance with retailer standards.
● Utilized Excel spreadsheets to track eCommerce operations, including content updates, image management, new product launches, and obsolete product removals.
● Managed product content development throughout the entire product lifecycle, from content gathering and implementation in Salsify to syndication across key retailers.
● Assessed and improved content effectiveness using Salsify Scorecarding, CommerceIQ, and Whytespider, optimizing product visibility and search performance.
● Leveraged CommerceIQ for sales forecasting, budget planning, and ad campaign optimization, supporting promotions such as Amazon Prime Day.
● Used retailer-specific content syndication platforms, including Vendor Central (Amazon), Item 360 (Walmart), and Target Portal (Target), ensuring accurate product listings.
● Developed and built enhanced product detail pages (PDPs) using Salsify and Syndigo, improving product presentation and customer engagement.
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Education
California State University, Chico
Chico, California
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