SEO Analyst, SEO Specialist, Search Engine Optimization, Local SEO

Cameron Truitt

SEO Analyst

480-***-**** · **************@*****.*** · Phoenix, AZ

KEY COMPETENCIES

● Technical SEO Auditing

● Keyword Research

● SEO Strategy Implementation

● Technical Optimization

Implementation

● Content Ideation & Strategy

● Backlink Profile Building

● Client Strategy Presentations

● Analytics Reporting

● Client Communications &

Relationship Management

LOCAL SEO

● Competitor Analysis

● Adaptive Strategy Ideation

● Site Structure Building

● On / Off Site Optimizations

● Hub & Spoke Implementation

● Geographical Prioritization Strategy

SEO TOOLS

● BrightLocal

● Ahrefs

● SEMrush

● UA/GA4

● GSC

● Screaming Frog

● Google Business

Profile

● Apple Business

Connect

● Bing Places For

Business

● ChatGPT 4.0

● Dall-E

● Claude.ai

CMS/PAGE BUILDER PROFICIENCY

● WordPress

● Shopify

● WIX

● Legacy CMS

● Elementor

● Beaver Builder

● WP Bakery

● Classic WP Editor

● Divi

● Drupal

● Hubspot CMS

● Various SiteMinder

CMS

PROFESSIONAL EXPERIENCE

Hawke Media

Jul 2023 - Apr 2025

SEO Analyst

● Manage SEO Optimized Website Build Projects as well as Organic & Local SEO retainer contracted clients, BoB 20 - 30 clients in volume

● On average increased organic conversions and leads on-site by 10-15% Q-o-Q for local, e-comm, B2B, SaaS, and B2C clients consistently

● Perform Account Management duties as well as reporting and Project Management functions for accounts on my BoB e.g. email communications, performance reporting, deliverable rundown, strategy presentations, etc.

● Where applicable, utilize digital strategy best practice to upsell clients on service packages e.g. Web Maintenance, SEM, Google Ads, Paid Social, Content, Backlink, Building, etc. based on client goals and performance

● Collaborate and assist in developing internal processes and efficiencies for the SEO deliverable structures and package levels

● Educate sales and other teams on SEO products and best practices V Digital Services

Aug 2021 - May 2023

SEO Analyst

● Achieved SEO analyst within 12 months of hire from SEO coordinator

● Managed a book of business with up to 45 accounts while maintaining a client turnover below 4% QoQ

● Trained all new hires on backlink strategies, Google Sheets structure, and implementation proficiencies

● Executed high-level SEO strategies focused on adaptation MoM with weekly reporting SEO Specialist

● Collaborated with CSMs, content managers, sales reps, and clients to create SEO strategies

● Presented SEO strategies and performance inquiry results to clients

● Provided Organic SEO insight during client-facing presentations

● Worked closely with the local SEO team to ensure proper implementation and optimization of local SEO elements both on-site and off SEO Coordinator

● Streamlined the BrightLocal citation ordering process by organizing the ordering timeline

● Assisted with the development of the company's custom AI metrics verification system for all organic

● backlinks

● Reviewed, implemented, and optimized newly ideated content for client strategies

● Moved to an SEO specialist position within 5 months

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