Senior DemandGen Marketer

SRINATH RAJA

Led Market Intelligence and Demand Generation initiatives for the US Customer Acquisition team of the Power Engineering Division, while analysing and optimising marketing operations. Defined the scope and developed the capability statement for the Power Engineering division (generation, transmission, distribution).

Created GTM strategies for engineering services and project management suite; launched targeted email campaigns for diverse ICPs.

Analysed 40+ competitor firms, covering technical capabilities and social media strategies. Produced 20+ sales collaterals, service agreements, and built a sales enablement portal for resources and branding assets.

Developed 10+ landing pages and webpages for new verticals (Transmission, Distribution & Substation). Led new CRM adoption - mapped data structures, defined funnel stages, and managed data migration. Authored Illumine-i’s monthly LinkedIn newsletter "Geek Lens" gaining ~6,000 followers in 7 months. Saved $5,000 annually by proposing tool cost-cutting measures. Structured the bid management process, qualified RFPs and collaborated with the project team to submit bids totalling more than $900K.

Initiated and executed the firm’s first direct mail marketing campaign (Safety Labels project). Senior DemandGen Marketer, Illumine-i (2023 - Current) Supported the GTM team at Donut.cx, helping achieve $50K ARR in 3 months and break even within 7 months by targeting developing markets across India, the Middle East, and Southeast Asia. Conducted competitive research to inform product roadmap and feature development. Created pitch decks and led sales enablement sessions to position new product features. Collaborated with design to develop and publish SEO-optimised web pages, achieving first/second-page rankings for 20+ keywords within a month.

Launched Donut.cx across 50+ marketplaces to boost brand visibility. Revamped the Help Center by writing more than half of the support articles and producing tutorial videos to enhance self-serve onboarding.

Member of the sales team - responsible for product pricing and supply chain coordination. Calculated the final price of several automotive parts based on their engineering specifications. Negotiated with customers, and revised pricing based on raw material trends and exchange rates. Compiled sales data, analyzed risks & submitted monthly reports to Expats and HQ *******************@*****.*** LinkedIn Ph: +91-733*-***-*** Marketer with 5 years of experience in B2B SaaS and the professional services industry. I’ve worked in both buttoned-up enterprises and chaos-loving startups, so I speak fluent structure but can also improvise on cue. I specialise in building scalable marketing systems — from lead generation workflows to sales enablement processes — that bring order to fast-moving teams. Education: B.Tech Mechanical Engineering (Honors)

CGPA - 7.78/10; Sastra Deemed University (2020)

Language Proficiency: English (TOEFL - 109/120),

Tamil, Hindi, Japanese, German, Korean

Google Certified Data Analyst

Advanced Excel Certification by Macquarie University Product Marketer, Lummo (2022 - 2023)

Graduate Engineer Trainee, Hyundai Mobis (2020 - 2022) Go-To-Market (GTM) Strategy

Sales Enablement

Demand Generation

Market Intelligence

Social Media Marketing

CRM Management

EXPERIENCE

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