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Project Manager Executive Producer

Location:
Weston, FL
Posted:
May 22, 2025

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Resume:

S O F I A

E X E C U T I V E

N O V A K

P R O D U C E R

* .

A B O U T M E

Executive Producer with a

diverse 13+ year career in

production that spans across

video, digital, audio,

experiential and print projects

for a wide variety of clients,

brands, and networks.

E D U C A T I O N

ECONOMICS & FILM BA

University of

California

Santa Barbara

2008 – 2012

MASTER’S IN BUSINESS ADMIN

IE Business School

2018 – 2019

S K I L L S

PROFESSIONAL

Broadcast Production

Post-Production

Vendor Management

Contract Negotiation

Strategic Planning

Creative Collaboration

http://www.sofianovak.com/work.html

+1-305-***-****

**************@*****.***

Miami, FL

https://www.linkedin.com/in/sofia-

novak/

W O R K E X P E R I E N C E

FREELANCE EXECUTIVE PRODUCER

Self-Employed & Remote (Miami, FL) 2022 - Present

• Producer and project manager for broadcast, interactive and multimedia projects for ad agencies, B2C & B2B brands in LA, San Francisco, New York, Washington DC, and Miami.

• Oversee production across campaign efforts ranging from $100K - $3M in budget, with deliverables including video, digital, OOH, UI/UX, audio, and experiential.

• Consult on simultaneous projects, often with quick turn-arounds from creative development to pre- production and bidding through post-production and delivery.

• Collaborate with Creative Strategists to define scope and provide production solutions

• Draft scopes of work, production estimates, and vet hours and OOP budgets with Business Affairs and Client Service Partners.

• Manage external vendor relationships (production companies, agencies, Creator Agencies, AI vendors, Motion companies, music houses, agency partners etc) to ensure client’s goals are being achieved.

• Partner with agency and production discipline leads on problem-solving regarding all aspects of content creation and production.

VP, HEAD OF BRAND & CONTENT

ACI Worldwide (Miami, FL) 2022

• Reported directly to the CMO and a key member of senior leadership, holding full strategic accountability for the performance of a broad marketing function covering various content, products, and channels with complete autonomy.

• Owned the enterprise brand and ensured unification of brand messaging across all business segments to ensure branding is connected.

• Led research and onboarding of new agency of record (AOR).

• Mentored a multifunctional team with 6 direct reports.

• Managed various third-party vendors on content delivery during a period of planned domestic and international growth.

• Collaborated cross-functionally with executive leadership and the core leadership team in an impactful, high visibility role.

HEAD OF CONTENT

Marco (Miami, FL) 2021 - 2022

• Led the start-up’s 2021 marketing initiative to grow sales by 35% and increased brand awareness/social media following by 250%.

• Recruited and staffed the company’s first creative & strategy team.

• Drove rebranding efforts by creating new Marco brand guidelines and applying them to all marketing channels including the website, social media, and sales collateral.

• Directed and coordinated creative design and copywriting for digital and print assets, as well as integral and external communications, including website, social media, PR, and community engagement.

• Implemented a company-wide understanding of client/customer wants, needs, and behaviors across the full customer journey (awareness > trial > continuation). SENIOR CONTENT PRODUCER

Citibank (Miami, FL) 2019 - 2021

• Lead content producer overseeing production across US, Latin America, and Caribbean regions ranging from $50K - $2M in budget, including UI/UX, web development and design for the Citi rebrand.

• Partnered with Citi s Global team to identify target clients for marketing initiatives through pipeline and revenue analysis in relation to specific client facing campaigns and virtual events.

• Worked with Head of Production & various Managing Directors to manage resourcing for the production department, new business pitches and other departmental and internal agency managerial duties.

• Major media projects included a year-long webinar series (during COVID) built for Citi Clients across the globe with multimedia elements built under a month, initially highlighting financial & economic side-effects of the pandemic.

• Researched, booked, and interviewed high-profile financial and political guests for live events

& webinars.

S O F I A

S E N I O R

N O V A K

P R O D U C E R

2 .

S K I L L S

( C o n t . )

TECHNICAL

Microsoft 365

Figma

Adobe Premiere

Final Cut Pro

Basecamp

Wrike

Smartsheet

W O R K E X P E R I E N C E ( C o n t . )

INTEGRATED PRODUCER

The Community (Miami, FL) 2017 - 2018

CLIENTS: Verizon, Domino's, General Mills, Cheerios, Cinnamon Toast Crunch, Kroger, Revlon, BMW, Corona, Modelo, Victoria, Sauza, Hornitos, Kinder Joy, Ad council

• Bid, oversaw and managed content production budgets ranging from $50K to $1M including mixed & foreign currency.

• Acted as lead producer, project manager and account director for Domino’s & Verizon. Supervised UI/UX, design and development of rebranded websites, coordinated all video productions and managed client relationships and communications.

• Oversaw and mentored associate producers.

• One of the lead mentors for the 2018 Summer Internship Program, working with Executives and Team Directors to help evolve agency process.

PRODUCER

Alma (Miami, FL) 2016 – 2017

CLIENTS: Netflix, McDonald's, Pepsi, Miller Lite, Sol, Sprint, Clorox, Glad, JCPenney, Tobacco Free Florida, Juicy Fruit

• Led post-production including bidding, editor search/selection, internal team management, and balancing vendor relationships

• Quality control for video assets, website content, 2D & 3D graphics, and special effects. PRODUCER

Republica Havas (Miami, FL) 2015 – 2016

CLIENTS: Google, Toyota, Boehringer Ingelheim, Jardiance, Spiriva, Baptist Health, Shutterfly, Goya, Universal Orlando, Sedano's, National Pork Board, Telemundo, The White House

• Producer for broadcast, interactive and multimedia projects for a wide variety of corporate and non-profit clients.

• Responsible for all facets of broadcast production including bidding, director/editor search and selection, filming, internal team management and balancing vendor relationships. PRODUCER / PROJECT MANAGER (2013 – 2015)

JUNIOR PRODUCER (2012 – 2013)

Marca Miami (Miami, FL) 2012 – 2015

CLIENTS: Dish Network, H&R Block, Telcel América, NET10 Wireless, Telemundo, Univsion

• Sole in-house producer responsible for day-to-day operations, record keeping and conveying industry innovation to creative teams.

• Prepared and edited video content for air, created graphics, booked and prepared high- profile talent oversaw post-production of video content.



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