Project Manager Executive Producer
Resume:
S O F I A
E X E C U T I V E
N O V A K
P R O D U C E R
* .
A B O U T M E
Executive Producer with a
diverse 13+ year career in
production that spans across
video, digital, audio,
experiential and print projects
for a wide variety of clients,
brands, and networks.
E D U C A T I O N
ECONOMICS & FILM BA
University of
California
Santa Barbara
2008 – 2012
MASTER’S IN BUSINESS ADMIN
IE Business School
2018 – 2019
S K I L L S
PROFESSIONAL
Broadcast Production
Post-Production
Vendor Management
Contract Negotiation
Strategic Planning
Creative Collaboration
http://www.sofianovak.com/work.html
**************@*****.***
Miami, FL
https://www.linkedin.com/in/sofia-
novak/
W O R K E X P E R I E N C E
FREELANCE EXECUTIVE PRODUCER
Self-Employed & Remote (Miami, FL) 2022 - Present
• Producer and project manager for broadcast, interactive and multimedia projects for ad agencies, B2C & B2B brands in LA, San Francisco, New York, Washington DC, and Miami.
• Oversee production across campaign efforts ranging from $100K - $3M in budget, with deliverables including video, digital, OOH, UI/UX, audio, and experiential.
• Consult on simultaneous projects, often with quick turn-arounds from creative development to pre- production and bidding through post-production and delivery.
• Collaborate with Creative Strategists to define scope and provide production solutions
• Draft scopes of work, production estimates, and vet hours and OOP budgets with Business Affairs and Client Service Partners.
• Manage external vendor relationships (production companies, agencies, Creator Agencies, AI vendors, Motion companies, music houses, agency partners etc) to ensure client’s goals are being achieved.
• Partner with agency and production discipline leads on problem-solving regarding all aspects of content creation and production.
VP, HEAD OF BRAND & CONTENT
ACI Worldwide (Miami, FL) 2022
• Reported directly to the CMO and a key member of senior leadership, holding full strategic accountability for the performance of a broad marketing function covering various content, products, and channels with complete autonomy.
• Owned the enterprise brand and ensured unification of brand messaging across all business segments to ensure branding is connected.
• Led research and onboarding of new agency of record (AOR).
• Mentored a multifunctional team with 6 direct reports.
• Managed various third-party vendors on content delivery during a period of planned domestic and international growth.
• Collaborated cross-functionally with executive leadership and the core leadership team in an impactful, high visibility role.
HEAD OF CONTENT
Marco (Miami, FL) 2021 - 2022
• Led the start-up’s 2021 marketing initiative to grow sales by 35% and increased brand awareness/social media following by 250%.
• Recruited and staffed the company’s first creative & strategy team.
• Drove rebranding efforts by creating new Marco brand guidelines and applying them to all marketing channels including the website, social media, and sales collateral.
• Directed and coordinated creative design and copywriting for digital and print assets, as well as integral and external communications, including website, social media, PR, and community engagement.
• Implemented a company-wide understanding of client/customer wants, needs, and behaviors across the full customer journey (awareness > trial > continuation). SENIOR CONTENT PRODUCER
Citibank (Miami, FL) 2019 - 2021
• Lead content producer overseeing production across US, Latin America, and Caribbean regions ranging from $50K - $2M in budget, including UI/UX, web development and design for the Citi rebrand.
• Partnered with Citi s Global team to identify target clients for marketing initiatives through pipeline and revenue analysis in relation to specific client facing campaigns and virtual events.
• Worked with Head of Production & various Managing Directors to manage resourcing for the production department, new business pitches and other departmental and internal agency managerial duties.
• Major media projects included a year-long webinar series (during COVID) built for Citi Clients across the globe with multimedia elements built under a month, initially highlighting financial & economic side-effects of the pandemic.
• Researched, booked, and interviewed high-profile financial and political guests for live events
& webinars.
S O F I A
S E N I O R
N O V A K
P R O D U C E R
2 .
S K I L L S
( C o n t . )
TECHNICAL
Microsoft 365
Figma
Adobe Premiere
Final Cut Pro
Basecamp
Wrike
Smartsheet
W O R K E X P E R I E N C E ( C o n t . )
INTEGRATED PRODUCER
The Community (Miami, FL) 2017 - 2018
CLIENTS: Verizon, Domino's, General Mills, Cheerios, Cinnamon Toast Crunch, Kroger, Revlon, BMW, Corona, Modelo, Victoria, Sauza, Hornitos, Kinder Joy, Ad council
• Bid, oversaw and managed content production budgets ranging from $50K to $1M including mixed & foreign currency.
• Acted as lead producer, project manager and account director for Domino’s & Verizon. Supervised UI/UX, design and development of rebranded websites, coordinated all video productions and managed client relationships and communications.
• Oversaw and mentored associate producers.
• One of the lead mentors for the 2018 Summer Internship Program, working with Executives and Team Directors to help evolve agency process.
PRODUCER
Alma (Miami, FL) 2016 – 2017
CLIENTS: Netflix, McDonald's, Pepsi, Miller Lite, Sol, Sprint, Clorox, Glad, JCPenney, Tobacco Free Florida, Juicy Fruit
• Led post-production including bidding, editor search/selection, internal team management, and balancing vendor relationships
• Quality control for video assets, website content, 2D & 3D graphics, and special effects. PRODUCER
Republica Havas (Miami, FL) 2015 – 2016
CLIENTS: Google, Toyota, Boehringer Ingelheim, Jardiance, Spiriva, Baptist Health, Shutterfly, Goya, Universal Orlando, Sedano's, National Pork Board, Telemundo, The White House
• Producer for broadcast, interactive and multimedia projects for a wide variety of corporate and non-profit clients.
• Responsible for all facets of broadcast production including bidding, director/editor search and selection, filming, internal team management and balancing vendor relationships. PRODUCER / PROJECT MANAGER (2013 – 2015)
JUNIOR PRODUCER (2012 – 2013)
Marca Miami (Miami, FL) 2012 – 2015
CLIENTS: Dish Network, H&R Block, Telcel América, NET10 Wireless, Telemundo, Univsion
• Sole in-house producer responsible for day-to-day operations, record keeping and conveying industry innovation to creative teams.
• Prepared and edited video content for air, created graphics, booked and prepared high- profile talent oversaw post-production of video content.
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