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Senior Manager Web Operations

Location:
Hawthorne, NJ
Posted:
May 22, 2025

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Resume:

JAMES BAYNE

Professional Summary

Senior Manager of Global Web Operations with over 15 years of experience strategizing and executing digital initiatives for Fortune 500 companies such as Xylem, Emerson and BD; led integration of websites into a unified platform generating over 50,000 global leads annually while increasing SEO and site visits through targeted actions. Always striving for excellence in managing cross-functional teams and optimizing operational efficiencies. Report directly to senior leadership and the CMO.

Work History

XYLEM INCORPORATED - Senior Manager Global Web Operations

Rye Brook, NY

06/2015 – 01/2025

Utilizing AI to generate metadata for templates and pages. Ensure best-in-class SEO and searchability leveraging ChatGPT, Copilot

Led Global Web Operations in integrating Xylem's websites into a unified system using industry best practices and cutting-edge technologies, resulting in over 52,000 global leads annually

Directed a thorough budget analysis and resource reallocation for a multi-million-dollar web initiative, uncovering efficiencies that enhanced workflow by 30%, while maintaining delivery standards despite extended project timelines

Established a corporate website that combined 27 separate domains into one site with a focus on 153 countries and available in 18 languages

Led a global team and 10 QA/content creators, enhancing facilitator effectiveness and reducing cycle time for site improvements and content updates and optimizing the Marketo campaign process

Orchestrated responses to evolving organizational needs; streamlined workflows across departments, leading to an average cycle time reduction of 20% for critical projects without incurring additional costs

Crafted targeted strategies by analyzing key performance indicators; aligned tactical initiatives with corporate objectives to streamline operations and gained cost reductions totaling $200K for the fiscal year

Critically evaluated vendor offerings to select the most suitable partners, ensuring desired results at optimal costs and negotiated reduced rates

Formulated comprehensive operational guidelines tailored for cross-functional collaboration; these initiatives led to an annual savings of $120k through optimized resource distribution while enhancing overall team productivity by 15%

Led initiatives to pinpoint and resolve customer pain points, improving NPS score by 10 points by specific actions via web-related activities

ASCO/Emerson - E-Business Manager – Web Technologies

Florham Park, NJ

12/2013 - 04/2015

Managed a team of 16 onshore/offshore consultants and 3 direct reports, providing guidance, performance reviews, and development plans to promote growth and teamwork

EDI system valued at $131 million in transactions of B2B yearly.

Championed high-impact collaborations across departments on key projects, strengthening relationships among a diverse group of 16 stakeholders, which directly contributed to achieving all project milestones ahead of schedule

Enables reduced cost for a redesign by combining internet and intranet designs saving an estimate $250k additional budget

Mentored junior team members for career advancement, nurturing a pipeline of future leaders within the organization

Developed and implemented robust risk mitigation strategies to anticipate and mitigate potential operational challenges or disruptions, safeguarding business operations

Wag A Deal Inc. - Senior Manager/Analyst – Web/Marketing Technologies

Fort Lee, NJ

11/2011 - 12/2013

Created MySQL database, ingesting two pet supply distributors' information into a daily updated website

Creating invoice and package tracking system via USPS/UPS/Fedex

Extensive customized Shopify and custom site creation for daily deals and coupons

Becton, Dickinson and Company - Global E-Business Web Manager/Analyst

Franklin Lakes, NJ

01/2003 - 11/2011

Medical Devices/Biosciences - Fortune 500 company

Streamlined content management processes, enabling rapid updates and reducing time spent on administrative tasks by 30%

Drove an initiative targeting specific optimization tactics for online channels; improved load times on primary web pages by reducing latency up to four seconds, fostering increased engagement

Implemented targeted learning paths for the entire e-business unit focusing on key areas such as content strategy and SEO optimization;

**********@*****.***

212-***-****

Hawthorne, NJ 07506

https://www.linkedin.com/in/james-bayne/

Soft Skills

Self-Directed

Multitasking Abilities

Organization and Priorities

Team building

Supervision and leadership

Budget Management

Adapting to Ever-changing Technologies

Project Priorities

Technical Skills

AI: skills for online marketing efforts utilizing ChatGPT, CoPilot CMS: Optimizely, Sharepoint, Workplace, WordPress, Shopify, SiteCore, Adobe

Project Management: MS Project, Workfront, Wrike, JIRA

Analytics & SEO Tools: Google Analytics, SEMrush, WebTrends, Google Search Console, Brightedge

Translations: Globallink, Smartling, Transperfect, Translation.com

Marketing Techniques: Inbound Marketing, Content Marketing, Email Marketing, SEO, SEM, PPC, Marketo

QA software: Browserstack, Endtest.io, Geopeeker,

Privacy:

OneTrust (GDPR/CCPA)

Social Media Platforms: Facebook, Instagram, LinkedIn, X, YouTube

Education

University of Maryland

College Park, MD

Bachelor of Science - Digital Cartography

Recommendations (via LinkedIn)

Houston Spencer – VP Communications

Joseph Vesey – CEO

Bryan Gassler – VP eCommerce

Luke Welch – Senior Director



Contact this candidate