Senior Manager Web Operations
Resume:
JAMES BAYNE
Professional Summary
Senior Manager of Global Web Operations with over 15 years of experience strategizing and executing digital initiatives for Fortune 500 companies such as Xylem, Emerson and BD; led integration of websites into a unified platform generating over 50,000 global leads annually while increasing SEO and site visits through targeted actions. Always striving for excellence in managing cross-functional teams and optimizing operational efficiencies. Report directly to senior leadership and the CMO.
Work History
XYLEM INCORPORATED - Senior Manager Global Web Operations
Rye Brook, NY
06/2015 – 01/2025
Utilizing AI to generate metadata for templates and pages. Ensure best-in-class SEO and searchability leveraging ChatGPT, Copilot
Led Global Web Operations in integrating Xylem's websites into a unified system using industry best practices and cutting-edge technologies, resulting in over 52,000 global leads annually
Directed a thorough budget analysis and resource reallocation for a multi-million-dollar web initiative, uncovering efficiencies that enhanced workflow by 30%, while maintaining delivery standards despite extended project timelines
Established a corporate website that combined 27 separate domains into one site with a focus on 153 countries and available in 18 languages
Led a global team and 10 QA/content creators, enhancing facilitator effectiveness and reducing cycle time for site improvements and content updates and optimizing the Marketo campaign process
Orchestrated responses to evolving organizational needs; streamlined workflows across departments, leading to an average cycle time reduction of 20% for critical projects without incurring additional costs
Crafted targeted strategies by analyzing key performance indicators; aligned tactical initiatives with corporate objectives to streamline operations and gained cost reductions totaling $200K for the fiscal year
Critically evaluated vendor offerings to select the most suitable partners, ensuring desired results at optimal costs and negotiated reduced rates
Formulated comprehensive operational guidelines tailored for cross-functional collaboration; these initiatives led to an annual savings of $120k through optimized resource distribution while enhancing overall team productivity by 15%
Led initiatives to pinpoint and resolve customer pain points, improving NPS score by 10 points by specific actions via web-related activities
ASCO/Emerson - E-Business Manager – Web Technologies
Florham Park, NJ
12/2013 - 04/2015
Managed a team of 16 onshore/offshore consultants and 3 direct reports, providing guidance, performance reviews, and development plans to promote growth and teamwork
EDI system valued at $131 million in transactions of B2B yearly.
Championed high-impact collaborations across departments on key projects, strengthening relationships among a diverse group of 16 stakeholders, which directly contributed to achieving all project milestones ahead of schedule
Enables reduced cost for a redesign by combining internet and intranet designs saving an estimate $250k additional budget
Mentored junior team members for career advancement, nurturing a pipeline of future leaders within the organization
Developed and implemented robust risk mitigation strategies to anticipate and mitigate potential operational challenges or disruptions, safeguarding business operations
Wag A Deal Inc. - Senior Manager/Analyst – Web/Marketing Technologies
Fort Lee, NJ
11/2011 - 12/2013
Created MySQL database, ingesting two pet supply distributors' information into a daily updated website
Creating invoice and package tracking system via USPS/UPS/Fedex
Extensive customized Shopify and custom site creation for daily deals and coupons
Becton, Dickinson and Company - Global E-Business Web Manager/Analyst
Franklin Lakes, NJ
01/2003 - 11/2011
Medical Devices/Biosciences - Fortune 500 company
Streamlined content management processes, enabling rapid updates and reducing time spent on administrative tasks by 30%
Drove an initiative targeting specific optimization tactics for online channels; improved load times on primary web pages by reducing latency up to four seconds, fostering increased engagement
Implemented targeted learning paths for the entire e-business unit focusing on key areas such as content strategy and SEO optimization;
**********@*****.***
Hawthorne, NJ 07506
https://www.linkedin.com/in/james-bayne/
Soft Skills
Self-Directed
Multitasking Abilities
Organization and Priorities
Team building
Supervision and leadership
Budget Management
Adapting to Ever-changing Technologies
Project Priorities
Technical Skills
AI: skills for online marketing efforts utilizing ChatGPT, CoPilot CMS: Optimizely, Sharepoint, Workplace, WordPress, Shopify, SiteCore, Adobe
Project Management: MS Project, Workfront, Wrike, JIRA
Analytics & SEO Tools: Google Analytics, SEMrush, WebTrends, Google Search Console, Brightedge
Translations: Globallink, Smartling, Transperfect, Translation.com
Marketing Techniques: Inbound Marketing, Content Marketing, Email Marketing, SEO, SEM, PPC, Marketo
QA software: Browserstack, Endtest.io, Geopeeker,
Privacy:
OneTrust (GDPR/CCPA)
Social Media Platforms: Facebook, Instagram, LinkedIn, X, YouTube
Education
University of Maryland
College Park, MD
Bachelor of Science - Digital Cartography
Recommendations (via LinkedIn)
Houston Spencer – VP Communications
Joseph Vesey – CEO
Bryan Gassler – VP eCommerce
Luke Welch – Senior Director
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