Vice President Of Sales, Or National Sales Director
Resume:
GREG SPENCE
**********@*******.***
www.linkedin.com/in/gspence157
Dallas – Fort Worth Metroplex
VICE PRESIDENT OF SALES NATIONAL SALES DIRECTOR
Driving strategic national growth, team performance, and retail partnerships across CPG and channel partner landscapes
Visionary sales executive with 17+ years, 9 years leading high-performing teams in consumer-packaged goods (CPG), B2B, and retail sales. Expert in building scalable national sales strategies, managing multi-million-dollar accounts, and data to drive revenue growth and operational efficiency. Adept at optimizing team structures, integrating CRM/ERP systems, and forging enterprise-level relationships to deliver transformative results. Brings an ownership mindset and proven success aligning with world-class customer partners like 7-Eleven.
CORE COMPETENCIES
National Account Management
Channel Strategy CPG/Retail Distribution
Business Planning & Forecasting
Joint Value Creation Strategic Partnerships
Retail Execution & Growth Activation
Sales Enablement Training & Development
Data-Driven Sales Growth Insights & Analytics
AI, ERP, CRM (Salesforce/HubSpot/GHL)
CAREER HIGHLIGHTS
380%+ revenue growth in national B2B sales division; projected annual revenue surpassing $92M.
Elevated $4B channel partner’s average sales by 280%, surpassing $100M in top-line growth.
Spearheaded launch of an industry-first product series, generating $4.1M+ in incremental revenue.
Built a national sales team from scratch, achieving Top 3 U.S. revenue rank within 8 months.
Delivered $23.6M revenue growth through market-specific strategies and scalable training programs.
PROFESSIONAL EXPERIENCE
C-SUITE NETWORK / Evolusn, LLC – Fractional Consulting
Vice President, Sales Operations 2024–Present
Dallas, TX (Remote)
Architected national sales program, from GTM strategy to CRM integration and KPI framework, for high-growth media-tech and SaaS organization.
Recruited and led national BDR team; implemented coaching and training framework that grew new revenue by 76% within 6 months.
Designed and deployed sales performance dashboards, territory plans, and sales playbooks aligned with company mission and evolving market conditions.
Collaborated cross-functionally with executive leadership to synchronize financial planning, hiring, compensation strategies, and organizational development.
Forged strategic relationships with enterprise clients, enhancing monetization of AI, digital media, and SaaS capabilities across multiple verticals.
SLEEP INTERNATIONAL, LLC
National Sales Director 2015–2023
Remote (HQ: Tampa, FL)
Directed full lifecycle sales operations, strategy, and execution for national CPG manufacturing company with key accounts including major retailers.
Led a team of ISRs and AEs, increasing total company sales by 383%, exceeding $71M in revenue.
Created integrated GTM strategies and training systems to support a $4B strategic partner—resulting in 280%+ average sales increase and exceptional retail service outcomes.
Championed new product development and retail launch initiatives, securing $4.1M in incremental product revenue.
Partnered with HR on recruiting, onboarding, and retention programs tailored for national field sales execution.
Managed forecasting, budgeting, and ROI analysis tied to market trends and P&L impact.
Sr. Regional Key Account Manager 2012–2015
Opened $2.2B national retail account from zero footprint as a founding team member.
Led region to 216% revenue growth, capturing major territory share increases: 23%, 47%, and 60% across phases.
Trained 5,000+ field representatives via custom-built sales and product training platforms.
MILITARY EXPERIENCE
U.S. Army – MOS 13F: Forward Observer Fire Control & Communications Specialist
EDUCATION & DEVELOPMENT
MBA – Business Development Exp.
BA – Business & Sales Concentration Exp.
Professional Training: Miller Heiman Acclivus
Sales Technology: Salesforce, HubSpot, GoHighLevel, DMS, SAP, ERP
Tech Stack: Microsoft Office Suite, Google Docs, AI-driven tools
POSITION ALIGNMENT: COCA-COLA DIRECTOR OF NATIONAL SALES – 7-ELEVEN TEAM
Strategic Leadership: Direct experience building high-performing national teams across retail and CPG sectors
Retail Account Partnership: Built and grew $100M+ accounts via data, insights, and joint planning
Joint Business Planning (JBP): Owned and executed cross-functional revenue-driving plans with multi-billion-dollar customers
Retail Activation: Proven results leading field sales and merchandising support
Channel Strategy: Adept at integrating marketing, operations, and insights for 360 execution
CPG Expertise: 17 years of consumer-packaged goods and direct account experience with major U.S. retailers
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