Business Development Unit

James A. Rummel

Kohler, WI 414-***-**** *********@*****.*** linkedin.com/in/jimrummel

GLOBAL LEADERSHIP BUSINESS DEVELOPMENT BRAND AMBASSADOR Transformational global executive orchestrating marketing plans by overseeing product positioning, pricing, distribution, and promotional activities to achieve sales targets and market share growth.

Marketing executive leading $1B international business unit.

Product launches enabled category to grow from $60M to $600M in under 5 years. Category is now valued at

$1.2B after 10 years.

Received Chairman's Bold courage award from Kohler's CEO in 2022 for executing a reprice of backlog, increasing backlog margins by 500 basis points.

Enabled 1500 basis point margin improvement through creation of data driven dynamic pricing model. PROFESSIONAL EXPERIENCE

Rehlko (Formally Kohler Co.) Kohler, WI Aug 2015-Jan 2025 A $8.6B (Kohler Co. annual revenue) manufacturer of plumbing products, industrial energy systems, powertrain technology, home energy, and other commercial products. Kohler sold Kohler Energy to Platinum Equity on May 1, 2024. Kohler Energy rebranded as Rehlko on Sep 16, 2024.

GLOBAL CATEGORY DIRECTOR – Power Systems Apr 2023-Jan 2025 DIRECTOR MARKETING – Power Systems Americas Sep 2022-Apr 2023 ASSOCIATE DIRECTOR, Marketing – Power Systems Americas Jul 2020-Sep 2022 Served as the marketing team’s functional lead for fast growing $600M business unit.

Developed global strategy to grow stagnant business unit by 50% over 3 years through product, channel, and communication initiatives.

Oversaw Marketing team of 15+ employees.

o Led change management initiatives that increased team engagement scores by 35%, fostering a collaborative, results-driven marketing culture.

o Upgraded team through talent enhancements, coaching, and mentoring.

Led innovative go-to-market strategy driving revenues 50% ahead of initial estimates. o Achieved 30% year-over-year (YoY) sales growth, surpassing targets by 150%. o Increased market share by 50% within industrial space through increased brand awareness, strategic repositioning, and pricing optimization.

o Secured 3 new strategic partnerships, contributing $120M in incremental revenue. o 80% of growth through product placement with Hyperscale and Colocation Data Center customers.

Cultivated distribution channel management driving 70% growth over 4 years through target alignment, rationalization and strategy.

Served as member of Kohler’s Executive Management Team of 200 leaders across the organization.

Spearheaded all marketing functions, such as product development, data analytics, program management, channel development, brand, pricing, communications, and campaigns. ASSOCIATE DIRECTOR, Diesel Products – Power Systems Americas Oct 2018-Jul 2020 SENIOR PRODUCT MANAGER, Large Diesel Aug 2015-Oct 2018

Product launches enabled category to grow from $60M to $600M in under 5 years. Growth continued and category is now valued at $1.2B after 10 years.

Opened new market opportunities in data center, oil and gas, and sustainable segments. James A. Rummel 2

Briggs & Stratton Milwaukee, WI Jun 1996-Jul 2015 A $2B manufacturer of gasoline engines for outdoor power equipment. KPS Capital Partners acquired Briggs & Stratton in Sep 2020.

MARKETING MANAGER - Latin America Jul 2012-Jul 2015 Managed large-scale initiatives across the enterprise, engaging suppliers, manufacturers, and internal stakeholders to ensure successful, on-time and on-budget deployments.

Created 3-year product plans across 14 different categories to increase organic business by 50%.

Facilitated long-range strategic plan for $150M business unit.

Led product integration strategies to support $50M acquisition in region.

Developed sales strategies and pricing plans to drive growth on existing business. GLOBAL PRODUCT MANAGER, Lawn & Garden, International Business Development May 2008-Jul 2012 Drove cross-functional product development across 5 continents.

Organic product lines accounted for $130M in sales volume in FY 2011.

Business plan to grow new category by $50M in 3 years was accepted by senior team in Sep 2011.

Experienced in researching and determining market dynamics in developing countries.

Worked with country sales teams to develop line reviews for international mass channels. PROGRAM MANAGER, International Product Support & Business Development Jan 2006-May 2008 Managed all technical communication and coordination between international sales, marketing, engineering, Suppliers, and appropriate regions.

Played a key role in supporting business feasibility studies, prioritization, evaluation, qualification and launch of engine products specific to international regions. FOUNDATIONAL EXPERIENCE

Briggs & Stratton Wauwatosa, WI

PROGRAM MANAGER, Sales & Marketing - Milwaukee Engine Division QUALITY ENGINEER/CUSTOMER COORDINATOR - Die Cast Components Division MANUFACTURING PROGRAM MANAGER - Die Cast Components Division MANUFACTURING PROJECT ENGINEER - Die Cast Components Division MANUFACTURING ENGINEER - Corporate Manufacturing Services General Automotive Manufacturing Company Franklin, WI MANUFACTURING ENGINEER

Triton Corporation Hartford, WI

DESIGN ENGINEER

EDUCATION

Master of Business Administration Marquette University, Milwaukee, WI Bachelor of Arts, Mechanical Engineering University of Wisconsin, Madison, WI SKILLS

International Business Leadership Strategic Development Marketing Expertise Business Development Cross-Functional Collaboration Market & Consumer Insights Brand Equity

Contact this candidate