Content Writer Marketing Communications

JOYCE HUBER

**A Shaker Run Rd., Lebanon, OH ***** Cell: 419-***-**** *****.*****@*****.***

WRITER & EDITOR/MARKETING COMMUNICATIONS SPECIALIST Skilled content writer, editor and blogger with significant experience in writing across a variety of subjects. Strong technical and creative writing and editing experience, particularly for web. Currently accepting contract projects or long-term working relationship for outsourced writing, editing, proofreading and blogging. PROFESSIONAL EXPERIENCE

Huber Marketing Consulting, Columbus, OH 9/2008-present Specializing in developing strategic marketing communication programs for small business owners. Services include research, communication planning, and writing original content for feature articles, web, marketing materials and blogs. Clients include National Institute of ARC Loans, National Institute of Small Business Grants, Diversity City Media, Lima Lumber and Allstate.

• Hired by Diversity City Media to research and write original web content about financial services for small business owners.

• Created new web designs for local small business owners and re-organized content to increase SEO

• Provided strategic communication consulting for insurance owner that delivered focused messaging and brand clarity.

• Developed corporate communication plan for building materials company, wrote marketing materials, web site content and new corporate video.

Warren Rupp Inc., Mansfield, OH 5/2007-9/2008

Global Marketing Communications Manager

Led strategic communications, marketing, public relations and charitable contributions programs for highly technical commercial product line. Managed the development and execution of all marketing, advertising and public relations to increase revenue and brand equity throughout North America, Latin America, Europe and Asia. Reported to Director of Marketing.

• Raised public awareness of the Warren Rupp brand 400% through the development of a strategic new corporate web site.

• Led strategy and development of marketing collateral, case studies, new product announcements and web content.

• Writer, editor and creative director for all print and Internet marketing materials.

• Managed media plan, budget and media relationships with over 500 key media contacts.

• Key member of strategic marketing team to introduce new product line in Asia with first-year projected sales of $500K.

• Initiated E-marketing campaigns that optimized product positioning across B2B global channels.

• Managed corporate brand identity.

• Organized trade show schedule and booth branding. Weyerhaeuser, Columbus, OH 3/2006-5/2007

Customer Relationship Management

Created communication plans for Weyerhaeuser residential wood product customers. Responsible for developing marketing materials, product promotions, sales prospecting databases and direct mail programs for this $22.6 billion international forest products company sales office.

• Developed direct mail programs to increase sales among large targeted customer groups, including BIA (Building Industry Association), Carter Lumber, M/I Homes, and Dominion.

• Led strategic communication and public relations plan for key Weyerhaeuser customers that included brand planning, direct mail, advertising, marketing materials and web site. Prudential, Findlay, OH 6/2002-3/2006

Sales and Marketing Consultant

Licensed independent sales representative for Prudential, one of the world’s largest insurance, investment, and real estate companies.

• Grew territory sales from $500K to $4M in four years throughout an eight-county region in NW Ohio.

• Earned Ohio Association of Realtors’ President’s Sales Club recognition 2003 through 2005.

• Certified Relocation Specialist representing corporate clients including Microsoft, Marathon Oil Company, Cooper Tire, Chrysler, Ford, Lowe’s and Whirlpool.

• Instructor of Real Estate licensing courses 2003-2006 at Owens Community College. Microsoft, Findlay, OH 3/1999-6/2002

Manager of Creative Services

Directed marketing communications, branding and corporate I.D. Programs for the Solomon product line of Microsoft Business Solutions $1.1 billion division. Managed multiple marketing and public relations projects simultaneously for six business units. Led the creation of print and electronic advertising programs, marketing materials, product brochures, direct mail and web site. Reported to Vice President of Marketing.

• Created corporate I.D. Manual and branding guide for new Microsoft Business Solutions division.

• Resident expert in communicating branding standards across all organization levels.

• Editor and creative director for all marketing materials, direct mail, web content and trade shows.

• Co-authored “50 Fabulous Marketing Ideas” for presentation at Business Building Conference for global selling partners.

• Led creative team and managed public relations and media agencies in planning and executing marketing campaigns for six business units.

• Managed internal communications and content for corporate employee web site. Cooper Tire and Rubber Company, Findlay, OH 3/1984-3/1999 Assistant Advertising Manager

Managed staff of five and operating budget of $3M in the creation of global advertising programs, marketing collateral, newsletters, technical manuals, merchandising and in-store displays for national business product lines.

• Directed strategic communication planning and budgets for print, TV, radio and billboard advertising.

• Managed staff of five in the execution of all marketing and public relations plans, including direct mail, in-store merchandising, new product promotions and production of all marketing materials.

• Created customized promotional programs and materials for national accounts, including Sears, Western Auto and Pep Boys.

• Directed agencies, copywriters and graphic designers in the creation of sales and marketing materials.

• Managed national trade show signage, internal and external pre- and post-show communications. EDUCATION

University of Findlay, OH - 1988

Bachelor of Arts Degree. Marketing major. Graduated cum laude with 3.69 GPA. PROFESSIONAL TRAINING/ASSOCIATIONS

Public Speaker – Toastmasters training and 20 years’ experience presenting to small and large audiences. Interactive Marketers of Ohio – a LinkedIn organization with 200 members across broad industries American Marketing Association – 10 year member

Cancer Patient Services – Fundraising efforts included Summerstock Theater and community Chili Cookoff Findlay Mental Health Board – Public Relations - developed brochure used in two successful levy campaigns Findlay School Board – Public Relations

SKILLS

Research/fact checking, deep experience in SEO strategies, skilled in writing content across diverse industry-specific topics, experienced in writing blogs, articles, product descriptions, case studies and eBook chapters. COMPUTER PROFICIENCIES

Microsoft Office: Outlook, Excel, PowerPoint, Publisher, Word; working knowledge-InDesign, Illustrator, PhotoShop, Flash. WRITING SAMPLES

https://www.findinternships.com/search?q=Joyce+Huber&m=1

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