Product Development Demand Generation

PATRICIA (PATTI) FOYE

Acton, MA 978-***-**** **********@*****.*** linkedin.com/in/patriciacfoye Chief Marketing Officer VP SVP Strategic Alliances Partner Ecosystems Technology SaaS Software Cloud

Driving Transformational Growth, Market Expansion and Accelerating B2B Growth in Global Tech Ecosystems Executive Summary

Accomplished CMO and executive leader with over 25 years in the technology industry, driving transformative growth in revenue, EBITDA, and market share through dynamic, results-driven leadership. Expertise in revitalizing underperforming divisions by integrating sales, marketing, and product development, leveraging strategic partnerships to achieve competitive advantage and operational efficiency. Skilled in demand generation, brand positioning, and leveraging advanced analytics to spearhead ARR growth and new logo acquisition. Background encompasses strategic account development, M&A, and fostering environments of trust and collaboration, ensuring sustained success across diverse industries. Track record of leading high-performing teams to develop region-specific marketing strategies, driving tangible business outcomes, including pipeline acceleration and customer retention.

• Achieved 20-30% ARR growth by modernizing GTM models in technology companies, driving significant revenue increase across SaaS and Cloud platforms.

• Tripled sales-ready pipeline, accelerating existing opportunities and driving customer growth through strategic alignment of global sales and marketing, reducing sales cycles by 60 days and boosting close rates by 30%.

• Facilitated 10% market share growth and 20% revenue increase by executing visionary marketing strategies to support transformative growth and market expansion into new countries and vertical industries.

• Transformed $100M public company into $220M industry leader, enhancing marketing, sales integration, and brand awareness while building a robust partner ecosystem that positioned the company for a successful $740M acquisition by IBM.

• Enabled multiple successful exits, leveraging strategic alliances to enhance market positioning, acquisitions appeal, and ensuring mutual growth and innovation.

• Delivered 35% faster lead capture and opportunity development sales readiness cycles by implementing AI/ML technologies to enhance marketing and sales efficiencies. Core Competencies

Revenue & Profit Growth Market Growth Strategy EBITDA Sales & Marketing Product Development & Launch Go-to-market Strategy P&L Management Investor Communication Demand Generation Strategic Positioning Advanced Analytics Marketing Operations Business Scaling Brand Development Mergers & Acquisitions M&A Strategic Account Development Partner Relations Strategic Alliances Organizational Transformation Turnarounds High-performance Teams Customer Centric AI and Cloud Computing Software as a Service (SaaS) Professional Experience

BMC Software, Inc., Boston, MA 2018–2024

VP, Marketing Revenue Growth

Hired as a member of the Senior Leadership Team to lead growth initiatives at scale, including vertical industry expansion to turn around and modernize sales and marketing go-to-market model for this $1.2B software company. Tasked with driving efficiency and effectiveness within marketing functions to increase pipeline and revenue expansion. Oversaw marketing strategy, from sales and marketing integration and congruence and MarTech development to pipeline growth, ABM implementation, field, and regional marketing customer loyalty and expansion, and new logo acquisition. Initiated data-driven demand generation and KPI analytics, overseeing global field and partner marketing, marketing operations, automation tech stack, and leading high-performing team of growth-focused marketing professionals.

Patti Foye 978-***-**** **********@*****.***

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VP, Marketing Revenue Growth (Continued)

Achieved +30% growth in the actionable pipeline by executing new processes to develop and integrate all marketing functions, drive demand generation, opportunity acceleration, and pipeline development.

Boosted revenue by +20%, spearheading pipeline nurturing and engagement initiatives aligning efforts with strategic marketing objectives.

Refined and reduced sales cycle by 20%, streamlining sales and marketing GTM model to increase velocity and efficiency in sales cycle.

Stimulated ARR from marketing-sourced opportunities by 20% by increasing impact of marketing-sourced and nurtured leads and opportunities, resulting in over $300M in ARR from targeted and highly curated demand generation programs.

Unified IT, Sales, and Marketing Operations to ensure streamlined processes and enhanced tech integration, promoting visibility for all relevant employees, driving growth in existing customer revenue, and facilitating acquisition of new clients in the technology sector. SiteSpect,Inc, Boston, MA 2016–2017

CMO

Recruited to drive revenue growth for this high-growth Digital Optimization and Analytics software company. Coordinated marketing and sales integration with strategic communications to key stakeholders. Directed global marketing operations, focusing on solutions that enhanced revenue and reduced costs. Developed market strategies, launching and repositioning products, building product marketing team, and enhancing brand awareness through digital marketing and analytics.

Increased market share by 10% and revenue by 15% through the development of market and product strategies, launch and repositioning of portfolios, and establishing a robust product marketing team to build brand awareness across social and digital marketing, marketing automation, and analytics.

Spearheaded new market and product positioning strategies, aligning with industry trends to enhance competitive advantage.

Redefined GTM strategy, integrating sales, BDR, and marketing functions, to optimize alignment and performance utilizing A/B Testing, personalization, segmentation and engagement analytics.

Developed comprehensive partner strategy to scale acquisition and revenue growth, executing multi- channel integrated campaigns, direct and partner-led, which drive revenue and improve scalability, efficiency, and effectiveness of marketing investments.

Develop and implement integrated GTM plays and campaigns, utilizing data-driven insights, including A/B Testing, personalization, segmentation, and engagement analytics to align teams and enhance decision- making, redirecting integrated sales, BDR, and marketing functions. Meridium,Inc., Roanoke, VA 2013–2015

Chief Marketing Officer

Directed marketing operations for private, high-growth software company in the Asset Performance Management

(APM) market to develop and deliver software and services for asset-intensive industries, mitigating risk and improving operational performance.

• Strategically positioned the company, driving ARR growth to support acquisition by GE, enhancing market value and appeal through targeted marketing, optimized sales alignment, and innovative strategies.

• Formulated and communicated compelling product messaging and positioning, aligning them with broader company objectives to increase brand awareness and relevance.

• Identified and expanded high-impact partnerships, fostering partner ecosystems to drive joint marketing campaigns and lead demand generation across diverse market segments.

• Leveraged MarTech and AI to meet business requirements and to stay ahead of industry trends, informing strategic decisions and enhancing competitive positioning. Patti Foye 978-***-**** **********@*****.***

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Core Security Technologies, Inc., Boston, MA 2011–2013 Senior Vice President, Global Marketing and Alliances Oversaw worldwide operations of marketing and alliances. Fostered and mentored global team of marketing and alliance professionals, promoting continuous improvement culture and supporting all go-to-market strategies for security intelligence and vulnerability management solutions supporting direct and indirect revenue channels.

• Analyzed and monitored data analytics to optimize marketing strategies, ensuring alignment with KPIs and business goals.

• Conducted comprehensive market analysis to stay ahead of industry trends, inform strategic decisions, and enhance competitive positioning.

• Established and nurtured high-impact technology alliances and OEM partnerships, spearheading initiatives that fostered mutual growth and innovation.

• Built and maintained strong, collaborative relationships with internal stakeholders and external partners, investors, media, advisory councils, and customers, facilitating effective communication and execution. Early Career Overview

Progress Software, Inc. (PRGS), Bedford, MA, Vice President, Solutions, Product and Channel Marketing

MRO Software, Inc., Bedford, MA, Corporate Officer and Executive Vice President, Global Marketing and Alliances

QAD, Inc., Boston, MA, Vice President and General Manager, Electronics and Industrial Business Unit

Digital Equipment Corporation, Marlborough, MA, Vice President and General Manager

Marcam Corporation, Needham, MA, Vice President, Corporate and Product Marketing Board and Non-Profit Affiliations

Middlesex Bancorp, Mutual Holding Company, Natick, MA (current Corporator)

Emerson Hospital, Concord, MA (former Corporator)

Virginia Thurston Healing Garden for Cancer Patients (former Board Member)

Mass High Tech Council /with AI focus (current Member)

Chief Network of Women Executives (current Member)

EliteGTM Network (current Member)

CMO Alliance (current Member)

Education

University of Lowell, (University of Massachusetts, Lowell), Lowell, MA Bachelor of Arts, Education (K-12)

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