Integrated Marketing Business Development

WILLIAM (BILLY) DUFFEY III

781-***-**** *************@*****.*** linkedin.com/in/billyduffeyiii

STRATEGY, MARKETING, AND PRODUCT EXECUTIVE

At the helm of integrated marketing initiatives, my tenure as a Founder & Principal at BD3 Consulting has been dedicated to crafting and executing robust strategies that elevate business growth and client engagement. With a strategic focus on new business development and lead generation, our team has successfully expanded customer bases and increased market share for our clients. Previously, as a Director at CVS Health, I pioneered the Integrated Marketing vertical and spearheaded the

“Member Engagement Experience,” which was lauded with the CVS Health Breakthrough Award. This innovative approach to experiential marketing has underscored my commitment to driving brand differentiation and significant growth through comprehensive, multi-channel marketing campaigns. KEY COMPETENCIES

Global Strategy, Planning, & Execution Digital Marketing Team Leadership & Development B2B / B2C Marketing

Market & Competitive Research Systems & Process Improvement Consumer Insights Creative Management

Organizational Leadership C-Suite & Board Communications EXPERIENCE

BD3 CONSULTING. Boston, MA

Founder & Principal

Devise and execute multi-channel marketing campaigns targeting both existing customers and potential prospects.

Perform extensive research on emerging technologies to identify potential opportunities for competitive advantage.

Conduct competitive analysis to identify areas for improvement in marketing, product design, pricing, distribution.

Formulate data-driven strategies to improve operational efficiency through automation, technology and process reengineering.

Identify opportunities for cost savings while maintaining quality standards throughout client sales and marketing operations.

CVS HEALTH, Woonsocket, MA May 2016 - Oct. 2018

Director, Integrated Marketing

Architect of new Integrated Marketing vertical within organization; obtained buy-in from senior executives, led recruitment and definition of all systems, processes, technology and KPIs.

Led high-performing team of senior marketers supporting $1.1B growth target via development and execution of omni-channel marketing programs.

Developed team members' skills through coaching, feedback, and mentoring initiatives; encouraged creativity among the team while maintaining focus on achieving overall business objectives.

Negotiated and managed partnerships with vendors and suppliers.

Launched first digital content marketing and thought leadership platform for B2B / payor audience.

Awarded top company honor: CVS Health Breakthrough Award for disruptive innovation with execution.

Nov. 2018 - Present

CVS HEALTH. Woonsocket, MA May 2015 - May 2016

Senior Advisor, Product Marketing

Spearheaded initiatives that improved communication between departments, resulting in improved collaboration across the company.

Engineered new brand architecture based on 360-degree self-initiated research project; obtained sales, product, and marketing leadership buy-in; led development and go-to-market plan for 450+ field colleagues and external stakeholders.

Designed, developed, and managed roll-out of new content and sales enablement portal resulting in

~400% utilization growth (downloads) and ~50% reduction in time to develop finalist and renewal meeting presentations.

CVS HEALTH, Woonsocket, MA Jun. 2014 - May 2015

Advisor, Enterprise Product Innovation

Managed P&L for $20M product portfolio to promote medication adherence and reduce gaps-in-care; 150% YOY top-line growth.

Analyzed complex data sets to identify trends and develop insights for internal and client decision-making purposes.

Leveraged advanced analytics tools such as predictive modeling to support decision making.

Developed pricing and guarantee client proposals and managed cross-functional workgroup comprising product, sales, legal, and actuarial leadership.

Provided strategic advice to C-Suite on corporate strategy, operations, and restructuring projects. REGAL BRAND SOLUTIONS, Norwood, MA Mar. 2006 - Aug. 2012 Vice President, Delivery & Client Excellence

Led multifunctional organization in charge of development and ongoing management of custom brand and marketing solutions (SaaS) for Fortune500 clients; scope included: creative, engineering, account management, sales, and customer excellence.

Directed strategic planning efforts that enabled the organization to achieve its short-term goals while positioning itself for long-term success.

Revamped existing processes to streamline operations while increasing efficiency.

Managed acquisition, growth, and retention of blue-chip accounts across industries including JPMorgan Chase & Co., Fidelity Investments, Hilton Hotels Worldwide, and The Walt Disney Companies.

Increased account profitability ~35% by spearheading expansion into digital and omni-channel brand marketing product suite.

EDUCATION

Master of Business Administration

BOSTON COLLEGE, Chestnut Hill, MA

Concentration: Business & Marketing Analytics

President, Student Government Association; Provost Advisory Council Bachelor of Arts with Honors

NEW YORK UNIVERSITY, New York, NY

Concentration: Business Communications; Organizational Behavior & Change

Valedictorian, 4.0 GPA

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