Rainmaker

CHRISTINE PETRILLO BLAINE

917-***-**** *************@*****.***

PROFESSIONAL SUMMARY

SALES HUNTER WHO FINDS MONEY WHERE OTHERS DON’T THINK TO LOOK Ad sales guru driving revenue in branded entertainment and custom content across broadcast (linear, OTT, CTV) digital media, video, audio (terrestrial & digital), social, podcast, influencer & event strategies. Curious, honest, disruptor in the best way! SKILLS

• Top-rated sales performance • C' level relationships • Solutions oriented

• Proactive pipeline • Leadership & Motivation • Shrewd negotiator

• Excellent communicator & presenter • Salesforce • Microsoft Office

• Public Speaking • Exceptional Writing • Player/Coach EXPERIENCE

FOUNDER, CHIEF REVENUE OFFICER Present

VIRGO ADVISORS LLC Est 2016

Independent contractor working to create biz dev opportunities and generate new revenue streams from top brands in the audio, video, content, digital, social, experiential and event space. Currently freelancing for several production companies on podcasts and multi platform brand integrations.

SVP SALES & BUSINESS DEV 2017 - 2018

AL ROKER ENTERTAINMENT

Pitched brand integrations for linear IP production projects and extensions to Fortune 500 advertisers. VP BRAND PARTNERSHIPS 2016 - 2017

TV GUIDE MEDIA GROUP

Drove revenue in print, digital, event and native programs in OTT & CTV video. Executed fully ad-funded on-site activation at the 2017 San Diego Comic-Con with investments from Party City, Nintendo, and Suja Juices. SVP/BIZ DEV SALES 2021 – 2024

ROOSTER TEETH – Division of Warner Bros Discovery

• Collaborated with internal teams to ideate and pitch custom media and content opportunities on YouTube across gaming and animation, working directly with hosts and influencers on audio & video podcasts and events targeting the Millennial and Gen Z audience

• Generated $3.6mm revenue from new logos: Surfshark, Miller Coors, Deciem, Pepsi Frito Lay, Plaion, Turtle Beach, Jazwares and more

• Sold custom cutdowns of brand ads for social channels like TikTok, FB/IG Reels, YT Shorts, Snapchat etc

• Worked with premium host talent such as Ethan Klein, Ludwig, Theo Von, Anthony Padilla and Howie Mandel

• Brought in multiple sponsors for podcast tour and annual RTX Fan Convention with live activations and product integrations for consumer engagements across liquor, beauty, consumer electronics, water, snack foods and apparel brands. SVP STRATEGIC SOLUTIONS 2019 – 2020

KATZ MEDIA GROUP/AUDACY

• Sold national programs across audio (podcasts, digital, terrestrial) social and event media.

• Worked with some of the top names in sports broadcasting for all major league teams such as Boomer Esiason, Jim Rome, Matt Piman, Rich Eisen and Amy Lawrence.

• Was part of the original sales team for podcasts from Malcom Gladwell, Brene Brown, Ronan Farrow’s The Catch and Kill and Gwynwth Paltrow’s The Goop Podcast.

DIRECTOR, BRANDED ENTERTAINMENT SALES 2015 - 2016

iHEART MEDIA

• Created strategic, multiplatform marketing partnerships and content opportunities across streaming and terrestrial radio, mobile, social media, national and local events for iconic NY and national brands Elvis Duran and Z100, Charlamagne Tha God and Power 105, 106.7 Lite FM.

• Sold multi-figure sponsorships into iHeart’s tent=pole events: iHeartRadio Music Awards, Music Festival, Jingle Ball, etc. SVP SALES 2013 - 2015

CORE MEDIA GROUP

• Successfully sold advertiser integrations for iconic brands such as American Idol, So You Think You Can Dance and a slate of new IP offerings.

• P&L responsibility of $22mm across 5 internal business units: television, music, digital & endorsements.

• Sold 7-figure sponsorships for multi-city live tours for both shows following broadcast finales.

• Collaborated with content creators such as Hazy Mills, Sharp Entertainment, Bayonne, Halfire, B17 on linear projects in development.

VP STRATEGIC PARTNERSHIPS 2008 - 2013

ALLOY DIGITAL

• Player/coach responsible for leading and managing all aspects of the sales team and a budget of $31mm

• Sold premium digital media, scripted web series and custom video content for Unilever, J&J Acuvvue, Macy's, Guess, Revlon, Bioré, LG, Cotton Inc and many more.

• Worked directly with named talent such as Rachel Zoe, Cobra Starship, SMOSH, Cal Ripken, Joe Jonas, Demi Lovato, Shay Mitchell, Steve Aoki, Trent Howard and others.

EDUCATION

BACHELOR OF ARTS

Marist College, Poughkeepsie, NY

INDUSTRY AFFILIATIONS

• Member of the Advisory Board: School of Communications, Marist College

• Member of CEW

• Women in Advertising

• AWNY Mentor

https://www.linkedin.com/in/christine-blaine-5b79325/

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