Alberto Ortiz - Marín
*** *. ***** **, *** ** J Cell: 908-***-****
Elizabeth, NJ, 07208 ********@*****.***
PROFILE
-Experienced in marketing strategies’ design and implementation - consumer products (food and hygiene)
-Experienced in sales teams’ management. In charge of organization, motivation, leadership and evaluation of teams; geared to fulfilling market participation, and distribution objectives.
-Experienced at financial analysis including marketing, sales and credit variables; budgets, liquidity, clients’ financials evaluations, profit and loss statements, and profits evaluations; including ROI evaluations.
-Knowledge of distribution channels including supermarkets, small mom & pap stores and all in between.
-Already created interpersonal commercial relationships with potential clients.
WORK EXPERIENCE
TRASCIENDE ASSISTENCE
US Commercial Manager 10/2023 until today
Responsible for organizing the commercial structure to serve the areas NY, NJ, CT, FL and WA.
Organize NY,NJ and FL offices
Design commercial strategies based in different formats such as advisors, advisors coordinators, authorized agencies, strategic allies, and other that are needed to adjust the commercial structure in the future
Obtain the database for the call center that operates from Colombia
Help with the Trasciende website and the management of social network to give visibility to the brand in addition to participating in different pages that bring together Latin migrants in USA
Represent the Company among NY and NJ consulates
Participate as a company in Latin Networks groups in NY and NJ as a Latin Network of entrepreneurs and NY Pioneers network
IDT
logistic assistance ( 09/2018 -11/2023 )
Responsible for organizing NJ customers orders and coordinating vendors routes
REPATRIACION LATINA CORP.
General Manager, US ( 02/ 2010 - 07/2018 )
-Designing the business plan
-Getting staff, train, support and track
-Represent the company in the USA
-Make quarterly results presentations entity board
-Adjust strategies to keep growing in line with the objectives
-Get Databases for the call center of Colombia
-Make contacts with Latin American consulates, Churches, Unions and Hispanic associations to present the plan of the company
IDT CORPORATION
Sales Person, NJ ( 07/2009 – 01/2010 )
-Getting customers to make the economically viable area
-Direct attention to the existing customer portfolio company
-Getting new clients in the assigned area
-Attend training and new products
PHONECARD SERVICES
Sales Manager, USA ( 07/2007 – 04/2009 )
-In charge of zone distribution for sales teams
-Visited clients with sales representatives
-Elaborated and evaluated all sales statistics and indexes
ALIMENTOS FRIKO S.A.
Region Manager, Colombia ( 11/2004 – 06/ 2006 )
-In charge of the whole region’s operation – including sales, office administration, personnel management, warehouses and distribution logistics.
-Elaboration and implementation of strategies geared to fulfilling corporate objectives; R & D, structures, profiles and assignments re-evaluations of the region.
JOHNSON & JOHNSON DE GUATEMALA S.A.
Sales Manager, Guatemala ( 01/2001 – 04/2002 )
-In charge of all sales channels in Guatemala. Work with sales executives, distribution representatives and drugstores. Reached sales and market participation goals supported by sales and accounts receivable goals. Provided complete customer support, inventory evaluations and human resource management.
-Developed and implemented developmental plans both for clients (external) and employees (internal) including the sales teams.
JOHNSON & JOHNSON DE COLOMBIA
Regional Sales Manager - East & Central ( 10/1999-11/2000)
- In charge of the sales, distribution and accounts receivable objectives for the City of Bogota and the states of Cundinamarca, Boyacá, Meta, Santander del Norte, Santander del Sur, Arauca, Tolima, Huila, Caquetá, and Amazonas.
- Developed new clients with the support of sales, promotions and marketing teams.
- Obtained the harmonic development of business between the company and supermarkets, independent chains, wholesalers, retailers and small retail stores.
- In charge of sales, distribution and promotional teams.
Development Manager – Special Accounts ( 03 /1999- 10/1999).
-In charge of supporting and development of special accounts: Cafam, Colsubsidio, Carulla, Carrefour and Mercadefam – important international chains.
-Design and implementation of developmental strategies.
-Development of the documents necessary to fulfill the objectives.
-Permanent monitoring of and participation in special negotiations.
-Promotion and implementation of developmental strategies.
-Liaison between the company and special clients.
Regional Manager - Regional Production Coffee areas of Tolima, Huila and Caqueta 08/1991 – 02/1999 .
-Managed sales and promotion teams.
-Fulfilled sales objectives supported by distribution, inventory and budget objectives.
-Represented company in the region in both commercial and human resource matters.
-Managed regional office.
INDUSTRIAS ALIMENTICIAS NOEL – ZENU
President’s assistant of Noel in special Marketing projects ( 08/1990-08/1991)
-In charge of the analysis of new business development.
-Budget management of 7 MUSD for market studies and feasibility studies supporting the presidency’s and sub-office’s projects.
-Represented the company at international meetings.
Marketing manager of Zenù in the packed foods and cold meats (friambres)
04/1987- 08/1990
- Designed and developed marketing plans for Noel teams.
- In charge of market research and new R & D
- In charge of budgeting, strategies’ implementation, sales team motivation, and final product consumer satisfaction.
Sales Manager of Coffee region ( 07/1986-04/ 1987 )
-Coordination of the company’s products distribution through the “merchandise on hand” strategy.
-Design of programs in the established territories including the regions of Caldas, Quindio, Risaralda and Norte del Valle (about 50 towns)
-Continuous evaluation of processes’ adjusting them to make them more productive every time.
-Sales team management and motivation fulfilling all objectives.
-Fulfillment of sales objectives and market participation goals.
STUDIES
Marketing Specialization
Universidad EAFIT
August 1988
Business Administration Bachelor
Universidad Católica Popular del Risaralda
November 1984