Marketing Manager Product

Sunayana Hazarika

206-***-**** ********.*@*******.*** Redmond, WA 98052

WWW: https://www.linkedin.com/in/sunayana-h/ WWW: Bold Profile SUMMARY

Dynamic marketing leader with 15+ years of full-stack marketing experience specializing in B2B SaaS, technology products, and services across North America, EMEA, and APAC. Proven expertise in AI-driven marketing strategies, product positioning, GTM strategies, and cross-functional collaboration. Adept at leveraging data-driven insights to optimize campaign performance, enhance customer acquisition, and drive revenue growth.

SKILLS

• AI-Driven Marketing Strategies

• Product Positioning & Launch

• Compitition & Product profitability analysis

• Cross-Functional Leadership

• Sales & Partner Enablement

• Go-to-Market (GTM) Strategy

• Budget Management & ROI Optimization

• Customer Engagement & Retention

EXPERIENCE

Product Marketing Manager, Avalara Inc, August 2022-July 2024 Seattle, WA

• Led the deprecation of Avalara Tax Rates, achieving 80% customer retention within 90 days.

• Spearheaded the renaming and launch of Avalara Tax Content for Retail, securing 65 new net accounts and expanding into the Lodging industry, resulting in a $1.8M deal.

• Defined a new target market for Avalara Tax Research—Government sector, launching a promotional strategy that led to $4.5M ARR.

• Drove the ATR Free Trial campaign, achieving 20% customer adoption within the first quarter. Senior Product Marketing Manager, HighRadius Corporation, January 2021-July 2022 Houston, TX

• Developed messaging and positioning for Integrated Receivables targeting SAP and Oracle ERP midmarket customers.

• Executed 7 webinars and 2 global events, optimizing lead generation and brand awareness.

• Launched a B2B peer review and case study initiative (Gartner & G2 Crowd), securing a new Gartner Quadrant placement for I2C, positioning the company as a leader. Marketing Manager, ATEN International Ltd.Co, July 2018-January 2021

• Developed GTM strategies for IT and AV products across the SAARC region.

• Managed end-to-end marketing collateral, customer feedback analysis, and partner engagement initiatives.

• Led corporate event planning and execution, including CES and Infocomm. Senior Brand Strategist, HFS Research, January 2017-January 2018

• Led social and digital marketing initiatives, achieving 70% improvement in marketing effectiveness

(Impressions, CTR, CR).

• Developed results-oriented ad campaigns and content strategies that increased leads by 38% in two quarters.

• Analyzed emerging technology trends (RPA, AI, IoT, Blockchain) to build targeted promotional strategies for service offerings.

Product Marketing Manager, MetricStream Inc, March 2012-January 2017

• Spearheaded launch for enterprise Governance, Risk, and Compliance (GRC) solutions.

• Developed sales enablement assets and trained teams on competitive analysis and product differentiation.

• Coordinated marketing strategies for timely product releases and digital offerings, leading to customer upgrades, and cross-sells.

Presales Executive, Inatech Solutions, March 2011-March 2012

• Responded to 50+ RFPs for Microsoft ERP and Oracle Solutions, collaborating with sales and delivery teams.

• Closed 10% customer deals and maintained Salesforce CRM, optimizing reports and sales tracking ADDITIONAL EXPERIENCE

• Remote Executive TTK Services Pvt Ltd May 2008 – Nov 2009

• Senior Manager – Marketing & Presales SkillSonics May 2018 – July 2018

• Internship Jones Lang Lasalle Meghraj Apr 2010 – Aug 2010 CERTIFICATIONS

• Product Marketing Alliance Certified Leader

• Product Marketing Alliance Certified Core

• Google Certified Digital Marketer

• HubSpot Certified Inbound Marketing Professional

• Digital Marketing Certified Associate (Simplilearn) EDUCATION

• MBA Marketing, University of Wales, Prifysgol Cymru, 2011

• Bachelor of Technology -Biju Patnaik University of Technology, 2008

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