Social Media Digital Marketing

FRANCIS OSEI AGYEMANG

****************@*****.*** 203-***-****

PROFILE

Dynamic marketing professional with five years of experience in brand building, content strategy, and data-driven marketing. Passionate about leveraging analytics and consumer insights to create impactful campaigns that enhance brand visibility and engagement. Skilled in optimizing digital channels, managing cross-functional projects, and driving measurable business growth. Adept at building strong client relationships and adapting strategies to evolving market trends. Committed to delivering innovative solutions that maximize ROI and position brands for long-term success. SKILLS AND ABILITIES

• Social Media Management – Experienced in managing brand presence across various social platforms.

• Project Management – Capable of leading and managing cross-functional marketing projects.

• Advertising & Media Planning – Creating and managing campaigns across digital and traditional media

• Campaign Development & Execution – Planning and executing marketing campaigns. EDUCATION

MBA in Marketing & Digital Marketing August 2023 – May 2025 University of New Haven

GPA: 3.90/4.00

BSc in Marketing August 2015 – June 2018

Ghana Institute of Management & Public Administration (GIMPA) GPA: 3.71/4.00

HND in Chemical Engineering August 2010-June 2013

Kumasi Technical University

EXPERIENCE

Diageo PLC Accra – Brand Manager- Beer Category April 2020 – August 2023

• Developed and implemented comprehensive brand strategies for Star Beer, resulting in a 10% increase in market share within two years.

• Managed agency relationships by developing briefs and conducting briefing sessions, leading to award-winning campaigns and a 15% improvement in consumer engagement.

• Monitored and analyzed brand performance metrics, ensuring continuous growth in line with key performance indicators (KPIs), achieving year-on-year volume growth of 8%.

• Oversaw category administration, including budgeting, reporting, activity recommendations, and measurement & evaluation (M&E) to enhance efficiency and strategic decision-making.

FRANCIS OSEI AGYEMANG

****************@*****.*** 203-***-****

• Led budget allocation and ROI measurement, optimizing spending efficiency and increasing campaign effectiveness by 20%.

Diageo PLC Accra- Assistant Brand Manager- Innovation November 2018 – April 2020

• Led and managed in-market execution for innovation projects, collaborating with cross- functional teams to achieve launch timelines and exceed KPIs by 12%.

• Developed go-to-market strategies and managed execution plans, ensuring seamless product rollouts and retailer adoption.

• Managed cross-functional stakeholder relationships, ensuring alignment on innovation goals and project timelines.

Diageo PLC Accra- Brewer October 2014- November 2018

• Allocated resources effectively, developed team members, and optimized individual potential, leading to a 15% improvement in overall shift performance.

• Directed shift operations to meet output targets and goals while ensuring the production of high-quality products, achieving a consistent 98% compliance with quality standards.

• Implemented process improvements and efficiency measures, reducing downtime by 10% and increasing yield by 5%.

Diageo PLC Accra- Trade Promoter/Trade Developer September 2013 – October 2014

• Ensured product quality, distribution, visibility, pricing, and promotions across all outlets within the assigned area, leading to a 20% increase in sales volume.

• Executed promotional campaigns for GGBL’s products, driving brand awareness and sales growth by 18%for Guinness.

• Conducted training sessions for sales representatives, enhancing their product knowledge and selling skills, resulting in improved customer conversion rates. PERSONAL INTEREST

Networking

Listening to music

Reading

REFERENCES

Available upon request

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