Marketing Consultant

JANET CHEN

(CELL) +1-646-***-**** ***********@*****.***

CAREER SUMMARY

Results-driven public relations and marketing professional with over 22 years of experience in brand management, media relations, and integrated marketing communications. Proven ability to enhance brand visibility, drive successful product launches, and build strategic partnerships across luxury, beauty, and lifestyle sectors. Expertise in developing and executing 360 marketing strategies, managing cross-functional teams, and fostering brand loyalty through innovative digital and in-person campaigns. PROFESSIONAL EXPERIENCE

Chen Foundation Inc – Vice President

New York City Apr 2016 – Present

- Spearheaded high-profile brand collaborations with luxury partners including COACH, Zadig & Voltaire, L’Occitane, Maybelline, and Warner Bros., significantly boosting brand visibility.

- Developed and executed multi-channel PR and marketing campaigns, driving a 30% year- over-year increase in brand partnerships.

- Orchestrated high-impact events and product showcases, strengthening audience engagement and media coverage.

- Pioneered a pop-up retail rental business model in Soho, doubling post-pandemic rental income by effectively managing a 20,000+ sqft commercial property. Benefit Cosmetics Taiwan (LVMH Group) – Brand General Manager Taiwan Aug 2013 – Mar 2016

- Led brand growth to a $4.2MM business through innovative marketing and PR campaigns, exceeding financial targets.

- Successfully launched 'Roller Lash Mascara,' driving a 40%+ increase in brand awareness and earning corporate recognition.

- Strengthened the brand's digital presence, boosting global digital scores by 30% within one year.

- Achieved a high retention rate of 90% by rebuilding office and field teams and implementing a positive workplace culture.

- Spearheaded recruitment and stabilization of the Travel Retail Sales Development Manager role, meeting retail net sales and operating profit goals. Benefit Cosmetics Hong Kong (LVMH Group) – PR & Marketing Manager Hong Kong Feb 2010 – Aug 2013

- Launched Benefit’s first customer relationship management (CRM) program, enhancing brand loyalty and increasing customer lifetime value.

- Built an in-house PR team, securing six prestigious Beauty Awards in 2011, contributing to substantial media coverage and brand equity growth.

- Directed the ‘Glamouriety’ movie premiere event, generating a 50% increase in local brand awareness and positioning the brand as a market leader. Creata Hong Kong – Account Manager (Marketing & Strategy Team) Hong Kong Nov 2007 – Dec 2009

- Led account services for McDonald’s Asia Pacific, overseeing the development and presentation of innovative marketing campaigns.

- Developed and executed 360 marketing strategies, contributing to successful new business initiatives and brand growth in the region. Omnicom Media Group (OMD International) – Director of Media Planning Hong Kong Sep 2004 – Nov 2007

- Directed media planning for luxury clients including Richemont, Shangri-La, and LVMH, optimizing budget use and enhancing brand presence across media channels.

- Collaborated with creative teams to develop media strategies that increased audience engagement and drove sales.

MTV Networks Asia – Marketing/PR Executive

Hong Kong Jul 2002 – Sep 2004

- Managed regional PR campaigns that elevated brand visibility and engagement across Asia.

- Collaborated with internal teams to align marketing and PR strategies with promotional goals, contributing to the success of several high-profile events and initiatives. EDUCATION

The University of Hong Kong

BA (Hons) American Studies/Public Administration 1999 – 2002 ADDITIONAL INFORMATION

Technical Skills:

- Media planning, brand strategy, PR, digital marketing, CRM, Windows 10, Microsoft Office

(Word, Excel, PowerPoint, Teams, Outlook)

Languages:

- Fluent in Cantonese, English, Mandarin, and Taiwanese dialect Interests:

- Life Coaching, Beauty, Fashion, Fitness, Travel

References

Available upon request

Contact this candidate