Marketing Specialist Growth

Loren Couse Growth Marketing Specialist

+1-415-***-**** lorencouse.com **********@*****.*** San Francisco, CA Results-oriented Growth Marketing Specialist with over 10 years of experience architecting and executing strategies that drive substantial user acquisition, revenue growth, and market expansion for B2C and D2C brands. Proven ability to leverage data analytics, paid media, SEO/SEM, and experimentation to optimize the full marketing funnel, consistently exceeding acquisition and efficiency targets in global markets. Skills

Growth Marketing, Customer Acquisition, Demand Generation, Performance Marketing, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), SEO (On-Page, Off-Page, Technical), Conversion Rate Optimization (CRO), A/B Testing, Funnel Optimization, Marketing Analytics, Web Analytics (GA4, GTM), Content Strategy, Campaign Management, SQL, Data Visualization (Looker, Tableau, Power BI), Product Marketing, LTV Optimization, Experiment Design, Project Management (Agile), Go-to-Market Strategy, Reporting & Forecasting, B2C & SaaS Marketing PROFESSIONAL EXPERIENCE

MaleQ LLC: Founder & Growth Marketing Lead (2012–2024)

● Established, scaled, and sold a WordPress e-commerce business which surpassed $1 million in sales through data-driven SEO and SEM strategies.

● Managed $20K+ annual Google Ads budget; achieving a 30% increase in sales conversions and a 400% ROAS through continuous performance optimization.

● Increased traffic and sales by 10x through keyword optimization using Google Search Console, SEMrush, and Ahrefs.

● Led a team across 5 countries, expanding to global markets, resulting in a further 2x increase in site traffic. Ernst & Young: Market Research Coordinator (2022–2023) - Melbourne, Australia

● Managed end-to-end market research projects for Fortune 500 clients in the retail and technology, delivering insights that informed multi-million dollar marketing strategies.

● Developed and implemented data collection protocols, reducing errors by 5%, improving data accuracy for reports.

● Trained and mentored teams of 5–7 personnel, improving onboarding efficiency and team performance by 20%. Dakuo Digital Innovation Center: Digital Marketing Strategist (2019–2022) - Kaohsiung, Taiwan

● Developed and advised startups on paid marketing strategies that led to an average 25% monthly growth in customer acquisition, while also implementing foundational SEO improvements.

● Mentored teams on SEM and SEO strategy, content optimization, and A/B testing to achieve growth objectives.

● Ran performance audits and testing roadmaps to refine paid and organic acquisition funnels. EDUCATION

National Cheng Kung University: MBA, Information Technology (2016–2018) - Tainan, Taiwan

● Bilingual degree in English and Mandarin Chinese

● Coursework: IT project management, cybersecurity, statistics, data analytics. UMASS Boston : East Asian Studies, Minor in Computer Science (2010–2014) - Boston, MA

● Coursework: Java, Python, SQL, Data Structures, Web Development, HTML, JavaScript, CSS, Node.js Languages

English (Native), Mandarin Chinese (Business Level), Japanese (Intermediate)

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