Content Marketing Writer and Public Relations Specialist

JANINE SAGAR ESQ

P: 646-***-**** /// E: **********@*****.*** /// Ad: 421 Degraw Street, Apt. 2E; Brooklyn, NY 11217

PROFESSIONAL PROFILE

Conceives, Writes, Edits, and Promotes High-Quality Articles and Content for Digital, Print, and Marketing Communications

I have more than a decade of experience as a writer, journalist, editor, and communications professional. I draft—and often conceive the ideas for—high-quality web content, articles, blog posts, thought leadership pieces, scripts, talking points, marketing collateral, internal communications, and press releases within tight deadlines.

AREAS OF EXPERTISE

Website Content

Thought Leadership

Crisis Communications

Press Releases

Social Media Campaigns

Brochures & Newsletters

Executive Talking Points

Video & Podcast Scripts

Ad Copy

PROFESSIONAL EXPERIENCE

MARKETING CONTENT WRITER & PR STRATEGIST May 2023 – April 2025

Connell Foley LLP New York, NY

Established the firm’s content marketing strategy, identifying thought-leadership-writing, publishing, and media opportunities promoting firm’s capabilities across practices, industries, and offices.

Elevated the firm's profile by drafting websiteand social media posts describing litigation wins.

Ghostwrote thought leadership on the lawyers’ behalf.

Ghostwrote partners’ quotes, emails, talking points, video scripts, podcast scripts, and Q&A responses for the press.

Developed and maintained relationships with reporters and editors at relevant publications.

Successfully pitched stories that elevated the firm’s profile.

Drafted compelling and clear marketing collateral, website practice pages, attorney bios, and news announcements.

Consistently won work for the firm by drafting successful RFP responses.

Drafted the firm’s quarterly internal newsletter describing new business, pro bono efforts, and client success stories.

Drafted content for the firm’s LinkedIn posts.

Drafted press releases announcing firm news.

Delivered training both individually and in group settings to attorneys on topics such as media interaction, client-alert writing and social media best practices.

MARKETING CONTENT/ WRITING CONSULTANT (contract roles) June 2021 – May 2023

Ballard Spahr LLP New York, NY

Davis Wright Tremaine LLP New York, NY

Davis+Gilbert New York, NY

CONTENT WRITER & EDITOR August 2014 – April 2021

AmLaw 100 Law Firm Morrison & Foerster New York, NY

Ideated, researched, and ghostwrote thought leadership pieces, blog posts, and infographic copy for sociallyawareblog.com, the firm’s social-media- and Internet-law blog.

Delivered presentations to lawyers and business development executives on effective legal writing practices.

Conceived ideas and drafted content for campaigns to promote the firm’s practice areas.

Drafted practice descriptions and lawyer biographies that comported with the fresh tone-of-voice and style guide developed for the rollout of the new mofo.com website.

Drafted newsletter articles on the firm’s commitment recruiting and maintaining diverse leadership and staff.

Drafted letters from the chairman intended for internal circulation.

Overhauled the firm’s client-alert-writing process, increasing those email marketing communications’ open and clickthrough rates.

Wrote submissions for distinctions awarded to lawyers and practice groups by publications including Corporate Counsel magazine and The Recorder.

DIGITAL MARKETING COPYWRITER, MEDIA LIAISON, SOCIAL MEDIA MANAGER 2011 – 2013

Product liability law firm The Rottenstein Law Group New York, NY

Multifaceted role charged with increasing site traffic and qualified leads through SEO development, marketing and social media communications, media relations and public relations. Drafted several press releases a week to update consumers on product liability issues and lawsuit developments. Enhanced the principal’s online persona by posting several times a day to Twitter and drafting bi- weekly blog posts. Wrote and commissioned website copy, drafted copy for infographics and product-specific sites, partnering with art and legal teams to ensure messages were consistent in tone and voice.

Increased quality leads through the website by more than 1500% by ensuring content used SEO principles that drove traffic, increased brand awareness and enhanced clients’ confidence in the brand.

Established the firm’s brand by drafting collateral marketing material including copy for the law firm's pay-per-click advertisements, banner advertisements, booklets to educate consumers about legal issues, promotional material, and brochures.

Got the firm's principal quoted in major publications by leveraging a personal network of reporters and cultivating new relationships with media contacts.

SENIOR REPORTER 2004 – 2007

Digital newsletter targeting C-level executives and Fortune 500 directors Agenda/The Financial Times New York, NY

Researched and authored two feature-length stories a week on executive compensation, corporate governance, D&O insurance, and the legal issues facing the directors of public companies.

PRINT & DIGITAL EDITOR 2001– 2004

Leading provider of specialized business news and information American Lawyer Media New York, NY

Selected content from among American Lawyer Media's many titles for inclusion in weekly online newsletters designed to drive traffic to the company's websites.

Hosted roundtables for the division’s clients and drafted “advertorials” for placement in Corporate Counsel magazine.

Solicited materials for, edited and laid out three newsletters for an audience of intellectual property law, internet law, and startup- companies law practitioners.

EDUCATION & BAR ADMISSIONS

Juris Doctor (JD)

St. John’s University School of Law – Queens, NY

Bachelor of Science (BS), Journalism Boston University – Boston, MA

Admitted to the New York State Bar

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