Remote Graphic Designer

BRUCE CARLTON - Senior Graphic Designer

**** *. ******** **. ****** Arrow, OK 74012 • +1-918-***-**** • ***********@****.*** • Portfolio https://okimprints.my.canva.site/ PROFESSIONAL SUMMARY

Highly experienced and creative Graphic Designer with proven track record in delivering complex print and digital solutions across various industries with extensive consulting and project management experience. Known for innovative and creative problem- solving for significant business improvement. Demonstrates a strategic mindset and a deep understanding of industry trends, ensuring impactful contributions to organization’s success. WORK EXPERIENCE

OKimprints - President

• Established Advertising Specialties and Graphic Design services business

• Established 23 new customers in 6 months through LinkedIn and industry networking TULSA WORLD - Account Executive

• Exceeded print, Special Section and Pre-print sales goals by 164%

• Exceeded digital sales goals by 400%

• Sold over $150,000 in Special Sections

• Increased YOY budgets for six accounts

• Designed and strategically placed digital marketing campaigns for five previously non-online customers

• Conducted market analysis and budgeted digital marketing campaigns RENDA BROADCASTING Radio - Account Manager

• Exceeded sales goals on BOB-FM by 127%

• Exceeded sales goals on K-HITS by 179%

• Increased YOY budgets for six existing clients and brought back a major client after a 3-year hiatus NEWS PRESS Newspaper- Senior Account Manager

• Exceeded sales goals by 120%

• Serviced 25 national accounts with print, digital, Special Sections and Pre-Print advertising

• Negotiated over $2 million dollars in national accounts annually ST. CLOUD TIMES Newspaper- Automotive Marketing Consultant

• Exceeded sales goals by 123%

• Designated New Business Development Sales Rep based on cold call and upsell successes

• Launched, designed and sold advertising space in a weekly tab exclusively for automotive clients CHARTER MEDIA Cable Television - Local Sales Manager

• Trained, supervised and evaluated sales and production staff to ensure efficient business operation

• Increased YOY sales by $300,000. This location had not reached their sales goals the previous three years

• Increased sales reps’ performance by 15%

• Increased production department’s sales by 66% YOY

• Reduced revenue loss by 34%

CARLTON & COMPANY - President & Owner

• Established a freelance Graphic Design company and grew it into full-service Advertising & Public Relations Agency

• Established company objectives and goals to ensure efficient business operation

• Created and budgeted print, digital and electronic campaigns for Healthcare, Financial, Manufacturing, Retail, Telecommunications, Mining, Tourism and other clients designed to significantly promote business improvement

• Wrote, produced and budgeted television, radio, direct mail, newspaper, magazine, trade show, corporate identity, brochure, annual report, pocket folder, corporate video and other advertising for regional, national and international accounts

• Trained, supervised and evaluated a team in creative development, sales strategies, forecasting, budgeting, media planning, customer service and contract negotiating

• Served on several boards, volunteered and networked at Chamber and AdFed events for new business opportunities SKILLS

• Extensive project and budget management, strategic planning, team leadership and client relations experience

• Proven track record of working under stress even when projects present shifting priorities

• Outstanding communications skills

• Able to work independently or in a team environment

• Extensive social media and data analysis experience TECHNICAL PROFICIENCIES

• Expert knowledge of Microsoft Word, Excel, PowerPoint, InDesign, Illustrator, Photoshop, Adobe Express and Adobe Acrobat

• Proficient in Canva and other design and AI software

• Skilled in social media research, design, budgeting and data analysis HONORS AND AWARDS

• Won 100 awards from The American Advertising Federation

• National award for Brochure design from the Catholic Health Association

• International award for Annual Campaign from the United Way of Americas

• Citation of Excellence award for Logo Design from the American Advertising Federation

• National award for Outstanding Readership Response from Baking & Snack Magazine

• Nominated or named Employee of the month 3 out of 12 months

• “Top of the World” Number one employee at Tulsa World 3 times in 12 months

• Won 2 awards for exceeding contest sales from cars.com

• Named Manager of the Year – the only manager out of 25 to reach or exceed sales goals EDUCATION

Bachelor’s degree - Visual Arts

California State University - East Bay, Hayward, CA AA Degree - Art

San Jose City College, San Jose, CA

POST GRADUATE CLASSESS - Color & Design and Typography Meramec Community College, St. Louis, MO

Contact this candidate