Corporate Communications, Public Affairs, Crisis Management

***********@*****.*** +1-786-***-**** LinkedIn Miami, FL 33134

MARIA CARINA CAPOCCI

Communications Director Regional Marketing & Communications Leader Corporate Communications Brand Reputation Crisis Management Stakeholder Engagement Public Affairs Executive Positioning Integrated Marketing Strategy Media Relations Change Management Corporate Partnerships

Strategic communications executive with over 12 years of international experience leading corporate reputation, media relations, and crisis management across LATAM, the U.S., and Europe. Specialized in executive positioning, public affairs, and integrated multichannel strategies. Proven leadership of global teams and agencies in highly regulated environments, driving visibility and business alignment. Skilled in high-profile launches, change processes, and ESG-driven storytelling. Bilingual in English and Spanish, with a strong focus on measurable impact and organizational transformation.

Professional Experience

Selina Hospitality PLC Miami, Florida (Remote) Sep 2017 – Dec 2024 Global PR & Brand Director Jan 2023 – Dec 2024

Objective: Lead the global public affairs and brand positioning strategy across LATAM, the U.S., and Europe.

● Designed and implemented multichannel strategies that increased brand recognition, growing media mentions by 20% YoY and share of voice by 10%, impacting key stakeholders including press, investors, governments, and global partners.

● Reduced global PR spend by 20% through auditing, process regionalization, and adoption of advanced tech and monitoring tools across 20+ markets.

● Served as the company’s lead spokesperson and executive voice, securing Tier 1 media coverage across LATAM, U.S., Europe, and Asia-Pacific (Thailand and Australia), and managing sensitive narratives during C-level transitions and Board restructuring.

● Developed crisis management protocols and trained teams in 20+ countries, improving response times by 40% and ensuring 85% of coverage during incidents remained neutral or positive.

Global PR & Corporate Development Manager Jan 2020 – Dec 2022 Objective: Consolidate global communications strategy and position Selina as a leading lifestyle brand ahead of its public debut on NASDAQ.

● Led communication strategy and project management for the company’s IPO via SPAC, coordinating internal teams, agencies, and stakeholders, achieving +35% increase in global media coverage, +28% engagement growth, and ongoing Tier 1 visibility (Forbes, Reuters, CNN), contributing to a strong initial stock performance.

● Managed 18+ regional PR agencies, developing localized strategies under global frameworks, reducing PR costs by 10% YoY and improving message consistency and execution.

● Forged strategic partnerships with NGOs, governments, and global brands including startups and consumer brands, integrating them into purpose-driven campaigns that generated 120+ Tier 1 media mentions across 15+ markets and boosted positive brand perception by 25%.

● Oversaw crisis communication for the pandemic, guest fatalities, and political unrest, developing global protocols, risk matrices, and training programs across 90+ properties, training 150+ spokespeople and executives.

Global Public Relations Manager Jan 2018 – Apr 2020 Objective: Design and execute positioning and PR strategies to support global expansion and funding rounds.

● Led go-to-market strategies for 90+ property openings across the Americas, U.S., and Europe, increasing brand visibility by 30% and brand sentiment by 25%.

● Created and led communications for local impact programs with NGOs across 25 countries, benefiting 10,000+ people and boosting brand reputation by 20%.

● Supported Series B and C fundraising rounds and IPO readiness, developing investor materials, reports, and Salesforce CRM pipeline tracking. Efforts contributed to $225M in capital raised, +30% positive media coverage, and +25% brand perception growth (social sentiment analysis).

● Executed global and local campaigns in 20+ markets, generating 300+ Tier 1 media mentions, 15,000+ qualified leads, +15% share of voice, and a 10% boost in brand perception in new markets.

SIOFIV Ciudad de Panamá, Panamá Nov 2015 – Sep 2017 Marketing & Communications Manager

Objective: Develop multichannel communication and marketing strategies for international B2B and B2C clients.

● Led positioning and product campaigns that increased qualified leads by up to 35% and sales by 15–25%, especially in retail and financial services.

● Rebranded and redesigned digital presence (web, social media, marketing assets) for 10+ clients, improving conversion rates by 25% and accelerating acquisition.

● Trained 10+ internal teams through workshops, manuals, and audits, improving execution speed by 40% and enabling in-house marketing independence.

● Ran paid media campaigns on Facebook, Instagram, LinkedIn, and Google Ads, increasing engagement by 15% and doubling digital community size, driving high-quality traffic to sales channels.

Formación Académica y Capacitación

• Master’s in Digital Marketing EUDE Business School, Spain 2017 – 2019

• BA in Social Communication Universidad Católica Andrés Bello, Venezuela 2009

• Languages: Spanish bilingual proficiency / English bilingual proficiency

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