Operations Manager Marketing

Ahmad J. Moore

Fishers, IN ️ ***.*****@*****.*** 908-***-**** LinkedIn Portfolio

Professional Summary

Strategic and results-driven Marketing Operations Manager with 8+ years of progressive experience leading high-impact marketing initiatives, optimizing automation systems, and integrating cross-functional workflows. Known for bridging strategic vision with flawless execution to deliver scalable marketing infrastructure and accelerate revenue growth. Skilled in Marketo, HubSpot, Salesforce, Asana, and multi-channel campaign operations. A collaborative problem-solver with a passion for refining systems, uncovering insights, and enabling performance across marketing and sales teams. Core Competencies

● Marketing Automation (Marketo, HubSpot, Pardot)

● CRM Management (Salesforce, Zoho, Dynamics)

● Campaign Operations & Execution

● Lead Lifecycle Management & Scoring

● Funnel Optimization & Attribution

● Marketing Analytics & Performance Reporting

● Tech Stack Integration & Data Hygiene

● Project Management (Asana, Monday.com)

● Process Documentation & Enablement

● Stakeholder Collaboration & GTM Alignment

Professional Experience

Marketing Operations Manager

iA (Innovation Associates) 2024 – 2025

● Led end-to-end campaign buildouts in Marketo for multi-touch email nurtures, ABM sequences, and event follow-ups, achieving 25–30% increase in qualified lead conversions.

● Designed and maintained scalable program templates, improving campaign build velocity by 40%.

● Partnered cross-functionally with CS, Content, and Sales/Sales Ops to align operations with GTM goals.

● Spearheaded lead routing and scoring optimizations in Salesforce and Marketo, increasing MQL-to-SQL conversion rates.

● Acted as SME during MarTech audits and migrations, overseeing system QA, user access governance, and field mapping strategy.

● Developed documentation standards to centralize operational processes, increasing team autonomy and onboarding speed.

Associate Marketing Operations Manager

Upwork 2022 – 2024

● Built and deployed integrated campaigns across CRM and marketing automation platforms, resulting in consistent 15–20% increase in engagement across key segments.

● Created and managed complex workflows including re-engagement, win-back, and drip campaigns tailored by behavioral and firmographic triggers.

● Collaborated with the analytics team to deliver monthly marketing performance dashboards and KPI reports for leadership.

● Provided QA across UTM conventions, campaign URLs, and data collection forms to improve downstream attribution.

● Delivered client training on marketing systems usage, data best practices, and automation strategy.

Senior Marketing Operations Consultant

Qumulo 2021 2023

● Oversaw the full marketing operations ecosystem for enterprise-level B2B clients, supporting strategy, campaign architecture, and platform governance across Salesforce, Pardot, and custom CRMs.

● Led quarterly planning initiatives that aligned marketing ops deliverables with sales objectives, contributing to YoY pipeline growth of 22%.

● Directed the rollout of scalable naming conventions, folder structures, and operational checklists that reduced campaign QA errors by 30%.

● Collaborated with IT and data teams to resolve sync errors and data integrity issues, improving lead flow SLAs and reporting reliability.

● Mentored junior operations specialists and served as the lead operations point of contact for client engagements over $250K.

Director of Giving Advancement / Director of Sales Operations Givelify 2015 – 2020

● Build and oversaw the operations of the sales department, which included developing plans for team members to reach sales targets, creating sales reports and building profit estimates for products.

● Led full-cycle CRM and email system implementations with automation sequences tailored to industry verticals.

● Created Snapshot Reports to analyze online visibility and brand performance, enabling a consultative upsell strategy.

● Served as strategic advisor on campaign planning, marketing ROI tracking, and tech stack optimization.

● Built and maintained good and lasting relationships with clients while improving the client base.

Notable Achievements & Leadership Highlights

● Directed operational support for cross-functional campaign planning efforts focusing on SLAs, resource allocation, and QA protocols.

● Orchestrated a Marketo instance clean-up and program archiving strategy, reducing system clutter by over 50% and improving speed and usability.

● Played a pivotal role in the onboarding and training of junior specialists and cross-functional partners on Asana and marketing ops SOPs.

● Collaborated with internal IT, product, and data teams to resolve technical gaps in lead flow, CRM field syncs, and system performance issues. Tools & Platforms

● Automation: Marketo, HubSpot, Pardot, ActiveCampaign

● CRM: Salesforce, Zoho CRM, Dynamics

● Project Management: Asana, Monday.com, Jira

● Data & Analytics: Google Analytics, Looker Studio, Tableau, Excel (Pivot Tables, VLOOKUP)

● Web & Forms: Gravity Forms, WordPress, Zapier, Unbounce

● Other: Slack, ZoomInfo, Clearbit (now Breeze Intelligence by HubSpot), Litmus Education & Certifications

Associate’s Degree in Psychology

NYU, 2005-2008

Certifications

- Marketo Certified Expert (MCE) – In Progress

- Salesforce Administrator – In Progress / TrailHeads Ongoing

- HubSpot Marketing Software Certification

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